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Journal: Engineering ProceedingsVolume: 38Number: 15
Article: Using a Text Mining Approach to Identify Important Factors Influencing the Performance of Programmatic Advertising
  • Authors:
  • Yi-Yun Wang,
  • Venkateswarlu Nalluri and
  • Long-Sheng Chen*
Link: https://www.mdpi.com/2673-4591/38/1/15

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