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Article

Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns

1
DATS (Development and Advising in Traffic Safety) Research Group, INTRAS Research Institute on Traffic and Road Safety, University of Valencia, 46022 Valencia, Spain
2
ITACA (Research in Technologies Applied to Audiovisual Communication) Research Group, University Jaume I, 12071 Castellon, Spain
*
Author to whom correspondence should be addressed.
Academic Editor: Tom Brijs
Safety 2021, 7(4), 66; https://doi.org/10.3390/safety7040066
Received: 29 July 2021 / Revised: 4 September 2021 / Accepted: 18 September 2021 / Published: 24 September 2021
(This article belongs to the Special Issue Non-Motorized Road Users Safety)
Communication campaigns are commonly used in the traffic and road safety sector to raise public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly few of these communication campaigns evaluate their effectiveness in a formal and comprehensive manner. The core aim of the present systematic review is to identify the type of studies that evaluate the effectiveness of campaigns in this sector, in order to identify and contrast their main findings. This systematic review followed the PRISMA methodology, by means of which the relevant articles based on the search term were identified. A total of 613 indexed articles were filtered, and a final set of 27 articles directly addressing the issue was analyzed. Search strategies were developed and conducted in WOS, Scopus, NCBI, Google Scholar and APA databases. The selected articles point out that, although advertisements alone have a certain positive effect, their effectiveness is substantially increased if they are accompanied by other preventive measures such as legislation or road safety education. In any case, more evaluations of traffic campaigns are needed to identify which techniques are effective and which are not, and which should therefore be replaced by new methods of behavior modification in future communication campaigns. View Full-Text
Keywords: communication campaigns; advertisements; road safety; preventive measures communication campaigns; advertisements; road safety; preventive measures
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MDPI and ACS Style

Faus, M.; Alonso, F.; Fernández, C.; Useche, S.A. Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns. Safety 2021, 7, 66. https://doi.org/10.3390/safety7040066

AMA Style

Faus M, Alonso F, Fernández C, Useche SA. Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns. Safety. 2021; 7(4):66. https://doi.org/10.3390/safety7040066

Chicago/Turabian Style

Faus, Mireia, Francisco Alonso, Cesáreo Fernández, and Sergio A. Useche 2021. "Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns" Safety 7, no. 4: 66. https://doi.org/10.3390/safety7040066

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