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Journal: Mathematics, 2024
Volume: 12
Number: 981

Article: Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing
Authors: by Yu-Jing Chiu, Ling-Shiuan Hong, So-Ra Song and Yu-Chao Cheng
Link: https://www.mdpi.com/2227-7390/12/7/981

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