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Journal: SystemsVolume: 11Number: 430
Article: Exploring the Relationship between Host Self-Description and Consumer Purchase Behavior Using a Self-Presentation Strategy
  • Authors:
  • Yan Yan1,
  • Baozhou Lu2,* and
  • Tailai Xu3
Link: https://www.mdpi.com/2079-8954/11/8/430

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