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Journal: Information, 2024
Volume: 15
Number: 368

Article: Applying Machine Learning in Marketing: An Analysis Using the NMF and k-Means Algorithms
Authors: by Victor Gallego, Jessica Lingan, Alfons Freixes, Angel A. Juan and Celia Osorio
Link: https://www.mdpi.com/2078-2489/15/7/368

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