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Journal: Information, 2021
Volume: 12
Number: 373
Article:
The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan
Authors:
by
Hota Chia-Sheng Lin, Neil Chueh-An Lee and Yi-Chieh Lu
Link:
https://www.mdpi.com/2078-2489/12/9/373
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