Female Entrepreneurship Under Constraint: An Explanatory Model of Structural Barriers and Strategic Decision-Making in Ecuador

This study examines how women entrepreneurs in Ecuador confront structural constraints and how these conditions influence their strategic management decisions. Adopting an explanatory approach, a structural equation model (PLS-SEM) was developed based on a survey administered to 110 female entrepreneurs. The instrument was designed to capture perceptions of institutional, financial, sociocultural, and technological limitations, as well as strategic responses in areas such as innovation, networks, digitalization, and formalization. The questionnaire was validated through expert judgment and a pilot test, and data were analyzed using SmartPLS. The results show that structural constraints are significantly associated with the adoption of strategic decisions (β = 0.496; R² = 0.246), suggesting an adaptive resilience pattern in response to adverse contexts. While internal reliability indicators were acceptable (α > 0.87; ρc > 0.89), convergent validity was limited (AVE = 0.43 and 0.45, below the 0.50 threshold), reflecting the multidimensional complexity of the constructs measured. The study adds value by demonstrating how female entrepreneurial agency emerges in environments marked by institutional fragility, reinforcing the need for comprehensive public policies that reduce structural frictions and expand the entrepreneurial decision space. Future research should explore mediational models and heterogeneity analyses to deepen understanding and inform targeted interventions.