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Journal: Administrative SciencesVolume: 15Number: 363
Article: Sexual Appeals in Advertising: The Role of Nudity, Model Gender, and Consumer Response
  • Authors:
  • Aníta Karen Sigurðardóttir1,
  • Vaka Vésteinsdóttir2 and
  • Haukur Freyr Gylfason1,*
Link: https://www.mdpi.com/2076-3387/15/9/363

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