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Journal: Adm. Sci., 2025
Volume: 15
Number: 31
Article:
Effectiveness of Customer Relationship Management in Shopping Malls: Mall–Retailer Collaboration Empirics
Authors:
by
Manuel GarcÃa-Nieto, Juan Manuel Ramón-Jerónimo and Raquel Flórez-López
Link:
https://www.mdpi.com/2076-3387/15/1/31
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