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Journal: Behavioral SciencesVolume: 15Number: 673
Article: The Influence of the Information Richness of Interfaces on Consumers’ Purchase Intention: The Sequential Mediating Effects of Cognitive Load, Mental Imagery, and Flow Experience
- Authors:
- Jiayue Guo1,
- Yuemeng Zhao1 and
- Wenqian Zhang1
- et al.
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