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Journal: Behavioral SciencesVolume: 14Number: 738
Article: Research on the Purchase Intention of Social Commerce Consumers in Video Streams: Dual Pathways of Affection and Rationality
  • Authors:
  • Minwei Deng1,
  • Yitong Yang2 and
  • Baiqing Sun1,*
Link: https://www.mdpi.com/2076-328X/14/9/738

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