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Journal: Behavioral SciencesVolume: 14Number: 920
Article: Expectancy Violations and Discontinuance Behavior in Live-Streaming Commerce: Exploring Human Interactions with Virtual Streamers
  • Authors:
  • Yanhong Chen* and
  • Xiangxia Li
Link: https://www.mdpi.com/2076-328X/14/10/920

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