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Journal: Behavioral SciencesVolume: 12Number: 179
Article: An Exploratory Study of Consumers’ Perceptions of Product Types and Factors Affecting Purchase Intentions in the Subscription Economy: 99 Subscription Business Cases
  • Authors:
  • Hyehyeon Baek and
  • Kilsun Kim*
Link: https://www.mdpi.com/2076-328X/12/6/179

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