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Journal: Behavioral SciencesVolume: 15Number: 1661
Article: Quantity-Sourced or Quality-Sourced? The Impact of Word-of-Mouth Recommendations on China Rural Residents’ Online Purchase Intention: The Chain Mediating Roles of Social Distance and Perceived Value
- Authors:
- Changxu Wang1 and
- Jinyong Guo2,*
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