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Journal: Behav. Sci., 2024
Volume: 14
Number: 696

Article: Do Psychological Ownership and Communicative Presence Matter? Examining How User-Generated Content in E-Commerce Live Streaming Influences Consumers’ Purchase Intention
Authors: by Nan Zhang and Wen Hu
Link: https://www.mdpi.com/2076-328X/14/8/696

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