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Journal: Sustainability, 2023
Volume: 15
Number: 11412

Article: Enhancing Shoppers’ Experiences and Building Mall Loyalty: The Role of Octomodal Mental Imagery (OMI) and Management Dimension-Evidence from the Yangtze River Delta Region of China
Authors: by Zhenxing Zhu and Wonjun Chung
Link: https://www.mdpi.com/2071-1050/15/14/11412

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