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Article

Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition

by 1,2, 3 and 4,*
1
School of Business, Changshu Institute of Technology, Suzhou 215500, China
2
Southern Jiangsu Economic and Social Development Research Center, Changshu Institute of Technology, Suzhou 215500, China
3
Department of Literature Service, Jiangsu Information Institute of Science & Technology, Nanjing 210042, China
4
Economics and Management School, Nantong University, Nantong 226019, China
*
Author to whom correspondence should be addressed.
Academic Editor: Alessio Ishizaka
Sustainability 2021, 13(8), 4162; https://doi.org/10.3390/su13084162
Received: 11 March 2021 / Revised: 31 March 2021 / Accepted: 6 April 2021 / Published: 8 April 2021
(This article belongs to the Special Issue New Trends in Sustainable Supply Chain and Logistics Management)
Motivated by the industrial observation that the e-commerce platform marketplaces (e.g., Amazon) are increasingly launching sustainable strategies, this study aims to build an analytical framework to guide managers on making sustainable decisions. This study builds a stylized game-theoretical model in the sustainable supply chain context, where the competitive traditional product manufacturers sell their products through the platform’s marketplace, while the platform decides whether to introduce the green products and the pricing strategy. We find that, when the evaluation difference for the green product is sufficiently low, the introduction of the green product by the platform benefits the manufacturers (or third-party sellers). Interestingly, a higher platform fee makes a higher likelihood of a win-win situation between the platform and manufacturers. Moreover, when consumers value green products sufficiently higher than traditional products, the traditional products’ manufacturers can also benefit from the green product entry. View Full-Text
Keywords: sustainable supply chain; E-commerce platform; green product; competition; analytical model sustainable supply chain; E-commerce platform; green product; competition; analytical model
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MDPI and ACS Style

Wang, J.; Gao, X.; Wang, Z. Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition. Sustainability 2021, 13, 4162. https://doi.org/10.3390/su13084162

AMA Style

Wang J, Gao X, Wang Z. Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition. Sustainability. 2021; 13(8):4162. https://doi.org/10.3390/su13084162

Chicago/Turabian Style

Wang, Junbin, Xuan Gao, and Zhiguo Wang. 2021. "Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition" Sustainability 13, no. 8: 4162. https://doi.org/10.3390/su13084162

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