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The Role of Online Brand Community Engagement on the Consumer–Brand Relationship
 
 

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Journal: Sustainability, 2021
Volume: 13
Number: 3700

Article: Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy
Authors: by Shuchi Gupta, Nishad Nawaz, Abhishek Tripathi, Saqib Muneer and Naveed Ahmad
Link: https://www.mdpi.com/2071-1050/13/7/3700

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