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Journal: SustainabilityVolume: 13Number: 1151
Article: Moving Away from Category Exclusivity Deals to Sponsorship Activation Platforms: The Case of the Ryder Cup
  • Authors:
  • Yunchao Bai1,*,
  • Brian H. Yim2 and
  • John Breedlove3
  • et al.
Link: https://www.mdpi.com/2071-1050/13/3/1151

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