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Journal: Sustainability, 2021
Volume: 13
Number: 1151
Article:
Moving Away from Category Exclusivity Deals to Sponsorship Activation Platforms: The Case of the Ryder Cup
Authors:
by
Yunchao Bai, Brian H. Yim, John Breedlove and James J. Zhang
Link:
https://www.mdpi.com/2071-1050/13/3/1151
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