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Bridging the Gap in the Technology Commercialization Process: Using a Three-Stage Technology–Product–Market Model

Department of Management of Technology, School of Business, Konkuk University, 05029 Seoul, Korea
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Sustainability 2019, 11(22), 6267; https://doi.org/10.3390/su11226267
Received: 25 September 2019 / Revised: 5 November 2019 / Accepted: 6 November 2019 / Published: 8 November 2019
(This article belongs to the Special Issue Sustainability in 2nd IT Revolution with Dynamic Open Innovation)
This study proposes a new “three-stage technology–product–market” model to analyze the technology commercialization process. This model revises the technology acceptance model to more accurately consider the market potential of new technologies from a consumer perspective. This approach can be used to supplement developers’ own evaluations of technology. To test the model empirically, an online survey of 350 end users was conducted regarding their intention to purchase the “Wireless USB,” which uses “Zing” technology and was developed by the Electronics and Telecommunications Research Institute. The data was used to test the model using a structural equations approach. We indirectly confirmed the existence of gaps in the technology commercialization process by verifying the mediating effects of the productization stage. Results suggest that end users may not purchase a product, even if they perceive the technology to be innovative; the product purchase intention is significantly influenced by its perceived value. Therefore, developers must understand the concept of technology value for productization in order to refine a technology according to market demand. View Full-Text
Keywords: technology commercialization; technology commercialization gap; three-stage TPM model technology commercialization; technology commercialization gap; three-stage TPM model
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Kim, M.; Park, H.; Sawng, Y.-W.; Park, S.-Y. Bridging the Gap in the Technology Commercialization Process: Using a Three-Stage Technology–Product–Market Model. Sustainability 2019, 11, 6267.

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