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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 18Number: 64
Article: “Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms
  • Authors:
  • Yiwu Jia1,
  • Haolin Feng2,* and
  • Xin Wang3
  • et al.
Link: https://www.mdpi.com/0718-1876/18/3/64

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