Nichifor, E.; Lixăndroiu, R.C.; Chițu, I.B.; Brătucu, G.; Sumedrea, S.; Maican, C.I.; Tecău, A.S.
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 2319-2340.
https://doi.org/10.3390/jtaer16060128
AMA Style
Nichifor E, Lixăndroiu RC, Chițu IB, Brătucu G, Sumedrea S, Maican CI, Tecău AS.
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(6):2319-2340.
https://doi.org/10.3390/jtaer16060128
Chicago/Turabian Style
Nichifor, Eliza, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Silvia Sumedrea, Cătălin Ioan Maican, and Alina Simona Tecău.
2021. "Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6: 2319-2340.
https://doi.org/10.3390/jtaer16060128
APA Style
Nichifor, E., Lixăndroiu, R. C., Chițu, I. B., Brătucu, G., Sumedrea, S., Maican, C. I., & Tecău, A. S.
(2021). Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2319-2340.
https://doi.org/10.3390/jtaer16060128
