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Journal: J. Theor. Appl. Electron. Commer. Res., 2020
Volume: 15
Number: 18

Article: The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users’ Acceptance of Product Placement in Mobile Social Networks
Authors: by Ivan Ka Wai Lai and Yide Liu
Link: https://www.mdpi.com/0718-1876/15/3/18

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