Search Results (74)

The increasing use of Global Positioning System (GPS) tools reshapes nature-based recreational practices. While previous research has examined the role of GPS technologies in outdoor recreation, limited attention has been given to the specific factors driving GPS use in nature-based settings such as natural parks. This case study examines the sociodemographic, behavioural, motivational and experiential factors influencing GPS use among visitors to the Capçaleres del Ter i del Freser Natural Park (Catalonia, Spain). A structured visitor survey (n = 999) was conducted over a one-year period and a hierarchical binary logistic regression model was applied to evaluate the explanatory contribution of four sequential variable blocks. The results showed that the behavioural factors (i.e., physical activity intensity) emerged as the strongest predictor of GPS use. Additionally, the final model demonstrated that visitors who were younger, engaged in higher-intensity physical activities, motivated by health-related goals, undertook longer routes, and reported more positive experiences were significantly more likely to use GPS tools during their visit. These findings highlight the need to adapt communication strategies to diverse visitor profiles and leverage volunteered geographic information (VGI) for improved visitor monitoring, flow management, and adaptive conservation planning. Full article

Cultural and ecological heritage is often an essential ingredient for sustainable urban and regional regeneration and needs to be properly managed for an environment-benign development. Many heritage-led areas in Europe, named here ‘cultural-ecological complexes’ (CECs), seek a sustainable, regenerative, and actionable strategy. Our study aims to identify successful CECs from the viewpoint of their transformative cultural potential, assessed through surveys among visitors and residents. The research focuses on the assessment of seven Cultural-Ecological Complexes (CECs) in Europe: Karlsborg (Sweden), Mark (Sweden), Larnaca (Cyprus), Basilicata (Italy), Huesca (Spain), Vojvodina (Serbia), and Sibiu (Romania/Moldova). The European areas under study are selected on the basis of their transformative cultural tourism profile and potential, with the aim of tracing a balanced, sustainable development and a positive regenerative or circular transition. Each CEC was analyzed based on its transformative cultural potential and sustainability impact using multivariate Data Envelopment Analysis (DEA). Each region under consideration comprises a set of ‘information agents’, in particular visitors and residents, who may be regarded as informal stakeholders providing crucial or decisive information and guidelines on the sustainability situation in the region and on ways to proceed to transformative cultural tourism. This novel approach is essentially a form of citizen-based or agent-based co-creation. In our study, empirical information on the perceptions, preferences, and involvement of such agents was collected through systematically structured and consistently administered surveys among hundreds of participants (visitors, residents, etc.) in seven CECs in Europe. The research methodology is based on a blend of multivariate statistics (in particular, Principal Component Analysis—PCA) and spatial efficiency analysis (using Data Envelopment Analysis—DEA). The agents in each region are conceived of as spatial decision-making units (DMUs) in a DEA framework. Our DEA assessment model contains a multiscalar structure organized in a cascadic and interactive form with two constituents, namely cultural-ecological areas (CECs) and place-based information agents. The findings from this novel Multivariate DEA provide generic directives for an enhancement of the cultural-ecological performance for CECs and offer quantitative information for place-based efficiency-improving strategies of CECs in various contexts. Full article

Tourism’s impact on the physical environment has been discussed for almost 50 years. Tourism components, such as transport, accommodation, and consumption of activities, consume energy. However, little is known about whether particular visitor segments consume less energy, as the general focus tends to be on tourism in its entirety. Yet, some forms of tourism generate more carbon emissions than other types. Visiting Friends and Relatives (VFR) travel presents characteristics that could make it a suitable segment for destinations to consider targeting. This conceptual research article considers VFR travel through a sustainable tourism lens. This research aimed to examine the profiles and characteristics of VFR travel to understand whether and to what extent VFR travel may be a segment that has a comparatively lower impact on the environment. As a conceptual research article, it offers a theoretical foundation for empirical studies through introducing new ideas and creating a conceptual framework. Full article

Marine animals without faces (MAWFs), are some of the most important creatures maintaining the ecological balance in marine environments. How these animals are depicted across conservation organizations may impact public perceptions and conservation efforts. We assessed the online presentation of sea stars, jellies, and corals among all public websites of institutions accredited by the Association of Zoos and Aquariums (AZA) (N = 237). Among the organizations with an aquarium (n = 125), only 55 (44 percent) profiled at least one of the three animals, resulting in 89 total profiles. Five general approaches to characterizing these animals emerged: (1) scientific social distancing, (2) beautiful and eye-catching, (3) grotesque, otherworldly, and strange, (4) brainless beauties, and (5) objects of touch, entertainment, and experience. While some practices, like touch exhibits, can support empathy outcomes among visitors, online profile practices may contribute to the objectification of these animals among visitors, which could ultimately impact conservation attitudes, intentions, and behaviors. Full article

In the digital era, user-generated online reviews serve as a valuable resource for understanding visitor experiences in cultural institutions. This study analyses sentiments and thematic trends in TripAdvisor reviews of mountain museums, using Latent Dirichlet Allocation topic modelling and sentiment analysis. A dataset of 2157 reviews from ten museums was classified into local and non-local perspectives, revealing significant differences in visitor expectations. Findings indicate that local visitors prioritize historical authenticity and educational value, whereas non-local visitors emphasize aesthetic appeal, interactivity, and cultural immersion. Sentiment analysis highlights generally positive perceptions, with business travellers and groups of friends reporting the highest satisfaction levels. Comparative analysis across visitor types reveals distinct engagement patterns, with families valuing child-friendly exhibits, couples seeking cultural enrichment, and solo travellers focusing on intellectual depth. These insights inform strategic recommendations for museum management, including multilingual content, interactive elements, and guided tours dedicated to specific visitor profiles. Despite limitations related to lack of real-time feedback, this research demonstrates the potential of sentiment analysis in enhancing museum experiences. Future studies should integrate multimodal analysis and real-time tracking to further refine visitor experience evaluation. Full article

In recent years, there has been a systematic return of humans to nature, the importance of the services and benefits provided by forests and other green spaces has increased, and thus the interest in recreational facilities that appear in forest areas has also increased. Recreational infrastructure in forests is essential to enhance the visitor experience while ensuring the ecological sustainability of forest ecosystems. The aim of our research was to establish how the socio-demographic factors have influenced the public perception of recreational infrastructure in forests, and how the demand for certain types of recreational land facilities has changed. The research material consists of the results of a questionnaire survey (online and traditional) carried out in Poland from September to October in 2020. A total of 1402 people were surveyed. A logistic regression (LR) model was used to determine the influence of the socio-demographic profile of the respondents on their perception of the importance of recreational infrastructure. The results indicate that linear recreational infrastructure, i.e., cycling (38.6% of respondents), walking (32.9%), and educational paths (19.7%), were of greatest interest. Viewpoints were highly preferred by respondents (29.9% of respondents). The demand for recreational facilities was mainly determined by the age and number of children owned and the place of residence of the respondents. Other socio-demographic characteristics, i.e., education level, gender, and satisfaction with the standard of living, were less influential on respondents’ views. Among the most needed recreational amenities in forests, social (52.2%) and recreational (46.5% of respondents) facilities were highlighted. The factors most strongly determining respondents’ views on the need to develop a particular type of recreational facilities in the forest were frequency of visits to the forest and distance of residence from the forest. Other factors such as age, education level, gender, or the number of children owned determined respondents’ opinions on the issues analyzed to a lower extent. The results are of great use, allowing public forest managers to better plan infrastructure in forest areas. Our research provides valuable insights into the management of forests, especially those with dominant social functions. The resulting recommendations allow us to prepare forests for changing demographic trends (an expected increase in urbanized areas and aging population) and rising social expectations. We prove that forests and recreational infrastructure are crucial in promoting people’s physical and mental health. Properly planned recreational infrastructure is able to encourage more physical activity outdoors and more frequent visits to forests. Full article

This study investigates the influence of urban tourists’ behaviour on the environmental performance of a destination, particularly in terms of carbon emissions. Tourist-related emissions are shaped by their choices and behaviours, impacting the overall carbon footprint of the locations they visit. To assess this impact, we introduce a methodology for quantifying greenhouse gas emissions linked to tourists’ energy consumption. This approach considers key tourism components—activities, accommodation, and transportation—analysing their roles in emissions across a trip’s temporal and spatial dimensions. By integrating tourists’ spatiotemporal behaviour with emissions data, our framework offers insights that can support local climate-responsive urban and tourism policies. We empirically apply the proposed model to the destination of Donostia/San Sebastián (Spain), where the primary travel sequences of visitors are analysed. We utilise cartographic techniques to map the environmental footprints of different tourist profiles, such as cultural and nature tourists. The findings indicate that visitors primarily motivated by nature and outdoor recreation constitute the segment with the highest greenhouse gas emissions (with a minimum footprint of 30.69 kg CO₂-equivalent per trip), followed by cultural tourists, and finally, other categories of visitors. The results highlight the practical applications of the proposed model for sustainable tourism management, providing valuable guidance for urban planners and policymakers in mitigating the environmental impacts of tourism. Full article

The main goal of this work is to review the winery’s microbiota, from the grape to the winery’s microbial niches (fermentation tanks, surfaces, air), and their risks to wine and human health. The impact of climate change on the winery microbiome and related challenges are also discussed. Microbial diversity in wineries depends on several factors, such as the grape variety and its ripeness, temperature, relative humidity and the diverse activities of the winemaking process. Winery surfaces and equipment allow the establishment of a microbial community that can impact wine quality, the health of winery workers and visitors and even wine consumers. In the context of climate change, changes in the sugar content, phenolic compounds and the profile of hexoses and amino acids are already evident. These changes interfere with the fermentation microbiota and the quality of the wines, which are more alcoholic and less acidic. Furthermore, periods of drought or heavy rain favor species associated with berry diseases, including some capable of producing mycotoxins or harmful biogenic amines. In order to understand the impact of these changes on microbial communities, the use of various techniques will be discussed, such as flow cytometry, fluorescence in situ hybridization (FISH), quantitative polymerase chain reaction (qPCR) and metagenomic methods. Full article

This study assesses the economic contribution and motivations of tourists attending the Raymi Llaqta festival in Chachapoyas, Peru. This study used an econometric analysis based on the application of two types of regression models: non-zero truncated Poisson regression and zero-truncated negative binomial regression. Data were collected through face-to-face structured interviews with domestic and foreign tourists who visited Chachapoyas during the festival. Results indicate significant spending on accommodation, food, transportation, and activities. Tourist satisfaction averaged 3.7, with notable appreciation for the festival’s variety, authenticity, local hospitality, and safety. While both foreign and domestic tourists expressed positive views on the cultural representation and organization of the event, they suggested improvements in hygiene and promotional efforts. Despite using a structured questionnaire, response bias could affect the accuracy of self-reported experiences. This research provides valuable insights into the festival’s direct economic impact on the local economy and highlights the importance of high tourist satisfaction for effective marketing strategies. Full article

This paper presents an innovative methodology for enhancing museum visitor experiences through personalized content delivery using a combination of explicit and implicit visitor profiling. The approach integrates Bluetooth Low Energy (BLE) smart badges to collect telemetry data, enabling precise visitor localization and dynamic group formation based on real-time proximity and shared interests. Initial profiling begins with OAuth registration and brief surveys and is then refined through the continuous tracking of exhibit interactions and the time spent at each exhibit. An AI-driven system delivers content to individual and group profiles, fostering both personalized learning and social interaction. This methodology addresses the limitations of traditional profiling by adapting to visitor behaviors in real time while maintaining a strong focus on data privacy and ethical considerations. The proposed system not only enhances engagement and satisfaction but also sets the stage for future advancements in personalized cultural experiences. Full article

The Festival of the Patios of Cordoba, declared an Intangible Cultural Heritage (ICH) by UNESCO in 2012, serves as an emblematic case of how this designation acts as a tourist brand, attracting a greater number of visitors and granting a competitive advantage to the city’s tourist market. This research is focused on analyzing the differences and similarities in the satisfaction, lived experience and behavioral intention of tourists according to their sociodemographic profile during the 2022 edition of the Patios Festival. The study’s main objective is to understand the sociodemographic profile of the tourist who visits this event and if there are features of this profile that influence the satisfaction and lived experience with the event. Using a quantitative methodological approach, field work was carried out during the Fiesta de los Patios of Cordoba (Spain) in its 2022 edition, which took place between 3 and 15 May 2022, obtaining 383 valid surveys. The results reveal differences in the perception and satisfaction of the experience depending on the sociodemographic profile of the visitors. These findings highlight the need to adapt the tourism offerings to improve the visitor experience and also contribute to the scarcity of studies on ICH to help tourism managers formulate strategies that maximize the cultural and economic benefits of these Word Heritage inscriptions. Full article

Customer profiling in e-commerce is a powerful tool that enables organizations to create personalized offers through direct marketing. One crucial objective of customer profiling is to predict whether a website visitor will make a purchase, thereby generating revenue. Machine learning models are the most accurate means to achieve this objective. However, the opaque nature of these models may deter companies from adopting them. Instead, they may prefer simpler models that allow for a clear understanding of the customer attributes that contribute to a purchase. In this study, we show that companies need not compromise on prediction accuracy to understand their online customers. By leveraging website data from a multinational communications service provider, we establish that the most pertinent customer attributes can be readily extracted from a black box model. Specifically, we show that the features that measure customer activity within the e-commerce platform are the most reliable predictors of conversions. Moreover, we uncover significant nonlinear relationships between customer features and the likelihood of conversion. Full article

Veterinary coaching was tested to assess its efficacy in promoting adherence to biosecurity procedures. Poultry farmers (n = 13) in Belgium were profiled using ADKAR^®, coached and audited prior to and 6 months after coaching. The ADKAR^® (Awareness, Desire, Knowledge, Ability, and Reinforcement) profiling technique identified 5/13 participating farmers with relatively low scores (≤3) for one or more elements that block change (biosecurity compliance in this case). Education was the only demographic variable that influenced knowledge scores. Through the Biocheck.Ugent^TM methodology, farm biosecurity was assessed and benchmarked to allow for tailored guidance. The farmer, farm veterinarian, and coach defined a farm-specific action plan that covered infrastructure, site access, staff/visitors, purchase policies, transport and depopulation, feed and water supplies, flock management, cleaning and disinfection between flocks, and measures between houses. From a total of 49 proposed actions, 36 were adopted. Purchasing policy had the highest (100%) and cleaning and disinfection had the lowest compliance (38%). Time, cost, and feasibility (e.g., inadequate farm layout) were the main reasons cited for not implementing action points. Overall, biosecurity improved significantly (p = 0.002) from 67.1 ± 5.7% to 70.3 ± 5.7% (mean ± Std. dev). The study, hence, presents convincing proof of how coaching can lead to new solutions not previously considered. Full article

This study investigated the psychological constructs related to ocean conservation among visitors to a marine mammal park in Portugal. A survey was conducted with 335 adult visitors, assessing value orientations, awareness of ocean vulnerability, attribution of responsibility, personal norms, and behavioral intentions towards ocean conservation. The results revealed two distinct attitudinal profiles among the visitors. ‘Anthropocentric visitors’ prioritize human interests over environmental concerns, along with heightened awareness of the ocean’s vulnerability and greater ascription of responsibility to humans for environmental problems. ‘Ecocentric visitors’ recognize the intrinsic worth of nature, reporting deeper awareness of the consequences of environmental issues on the ocean, more robust personal norms centered on moral obligations towards conservation and higher behavioral intentions to support ocean conservation. Compared to whale-watching tourists from a previous study, the zoo visitors exhibited more polarized anthropocentric and ecocentric profiles, suggesting the whale-watching tourists fell somewhere between the two zoo visitor profiles in their psychological orientations. These contrasting profiles emphasize the heterogeneity in environmental attitudes and highlight the importance of tailoring interventions to resonate with the distinct psychological motivations of different audience segments. Institutions like zoos can play a vital role in shaping public attitudes through targeted communication strategies aligned with visitors’ unique value systems and beliefs. Full article

Tourism is multifaceted and primarily encompasses cultural activities, aiming mainly to ensure visitors’ relaxation and rejuvenation. Therefore, activities that involve exploring the culinary richness of a destination, which provide elements of the local culture and history, are important. The purpose of this study is to outline the profile of potential gastronomic tourists in order to identify the motivating factors for tasting local cuisine. Additionally, gastronomic festivals are raising the question of whether they serve as a means to attract potential tourists and what conditions they must meet in order to become an attractive activity. A survey was carried out targeting two nationalities with a deep gastronomic culture: Greeks and Koreans. The findings indicate that despite their common perspectives on food selection motives and that the existence of a gastronomic festival at the travel destination interests both nationalities, they differ in terms of choosing a gastronomic festival as the primary factor in visiting a destination. Overall, it is deemed useful to implement and promote gastronomic festivals with a focus on the particular needs of the respective potential tourists. Full article