Search Results (123)

Based on a literature review, the present article aims to present ecotourism as a transformative factor in the economic, social, cultural, and environmental contexts, revealing key elements for the sustainable development of ecotourism. To ensure that this objective is met, the review combines the insights of classical authors and many recent authors who have best addressed the subject. The review carefully selected consensual and contradictory arguments, reflecting on the relevance of each group, particularly in aspects such as the influence of emotional experience on behaviour and satisfaction, strategy and competitive advantage, cooperation and sustainability, and the influence of resilience on ecotourism. The impact of each perspective was presented without ignoring the major constraints that ecotourism faces in its search for a position in the tourism industry. This led the study to accept the fact that the active participation of the community is indispensable in the formula for the success of ecotourism. Some statistical data were consulted and analysed, which enabled the study to determine the quantitative impact of ecotourism on economic, social, and environmental life. In terms of benefits to communities, the review clarifies the fact that ecotourism serves as an instrument that mobilizes not only the additional value of products and services traded in the process, but also the return on investments and job creation. The combination of visiting activities with the involvement of tour guides contributes to maximizing profits in the destinations, thus supporting solid economic, social, and environmental development for the benefit of both ecotourism promoters and local communities. However, the analysis makes it clear that the economic, social, and environmental benefit depends on the degree of involvement of the local population. In terms of usability, for other studies, this review can contribute to the understanding and positioning of ecotourism in the search for a balance between satisfying socioeconomic and environmental interests. Additionally, it can serve as an aid to policy makers in their decisions related to ecotourism. Full article

Currently, exploring digital immersive experiences is a new trend in the innovation and development of cultural tourism. This study addresses the growing demand for digital immersion in cultural tourism by examining the integration of spatial narrative and digitally gamified architectural scenarios. This study synthesizes an optimized framework for narrative design in digitally gamified architectural scenarios, integrating spatial narrative theory and feedback-informed design. The proposed model comprises four key components: (1) developing spatial narrative design methods for such scenarios; (2) constructing a spatial language system for spatial narratives using linguistic principles to organize narrative expression; (3) building a preliminary digitally gamified scenario based on the “Wuhu Jiaoji Temple Renovation Project” after architectural and environmental enhancements; and (4) optimization through thermal feedback experiments—collecting visitor trajectory heatmaps, eye-tracking heatmaps, and oculometric data. The results show that the optimized design, validated in the original game Dreams of Jiaoji, effectively enhanced spatial narrative execution by refining both on-site and in-game architectural scenarios. Post-optimization visitor feedback confirmed the validity of the proposed optimization strategies and principles, providing theoretical and practical references for innovative digital cultural tourism models and architectural design advancements. In the context of site-specific architectural conservation, this approach achieves two key objectives: the generalized interpretation of architectural cultural resources and their visual representation through gamified interactions. This paradigm not only enhances public engagement through enabling a multidimensional understanding of historical building cultures but also accelerates the protective reuse of heritage sites, allowing heritage value to be maximized through contemporary reinterpretation. The interdisciplinary methodology promotes sustainable development in the digital transformation of cultural tourism, fostering user-centered experiences and contributing to rural revitalization. Ultimately, this study highlights the potential use of digitally gamified architectural scenarios as transformative tools for heritage preservation, cultural dissemination, and rural community revitalization. Full article

Templestay programs in South Korea represent a unique convergence of Buddhist ritual, cultural immersion, and wellness tourism. While often treated as niche cultural experiences, their broader significance within sustainable wellness tourism remains underexplored. This study examines participant reflections from the Beomeosa Templestay program through thematic analysis of over 600 reviews sourced from TripAdvisor, Google Reviews, and handwritten guestbooks. Using a triangulated framework combining Grounded Theory, Symbolic Interactionism, and the Wellness Tourism Model, the research identifies four recurring experiential themes: spiritual development, emotional healing, cultural immersion, and conscious consumption. Findings reveal cross-cultural variations: non-Korean participants emphasized spiritual exploration and cultural learning, while Korean participants prioritized emotional renewal and reconnection with heritage. Yet, across all groups, participants reported transformative outcomes, including heightened clarity, inner calm, and enhanced self-awareness. These results suggest that Templestays serve as accessible, culturally grounded wellness retreats that align with rising global demand for intentional, mindful travel. This study contributes to sustainable tourism scholarship by framing Templestays as low-impact, spiritually resonant alternatives to commercialized wellness retreats. Practical recommendations are offered to expand participation while maintaining program authenticity and safeguarding the spiritual and cultural integrity of monastic hosts in an increasingly globalized wellness landscape. Full article

The COVID-19 pandemic severely impacted Japan’s inbound tourism, but recent recovery trends highlight the growing importance of Chinese tourists. Understanding their motivations is crucial for revitalizing the industry. Building on our previous framework, this study applies Transformer-based natural language processing (NLP) models and principal component analysis (PCA) to analyze large-scale user-generated content (UGC) and identify key motivational factors influencing Chinese tourists’ visits to Hokkaido. Traditional survey-based approaches to tourism motivation research often suffer from response biases and small sample sizes. In contrast, we leverage a pre-trained Transformer model, RoBERTa, to score motivational factors like self-expansion, excitement, and cultural observation. PCA is subsequently used to extract the most significant factors across different destinations. Findings indicate that Chinese tourists are primarily drawn to Hokkaido’s natural scenery and cultural experiences, and the differences in these factors by season. While the model effectively aligns with manual scoring, it shows limitations in capturing more abstract motivations such as excitement and self-expansion. This research advances tourism analytics by applying AI-driven methodologies, offering practical insights for destination marketing and management. Future work can extend this approach to other regions and cross-cultural contexts, further enhancing AI’s role in understanding evolving traveler preferences. Full article

Landscape narrative theory, which focuses on the interaction between space, culture, and human experience, provides a practical and interdisciplinary framework for guiding the integration of culture and tourism. By incorporating storytelling elements into tourism planning, it helps transform static cultural assets into engaging visitor experiences. This approach is particularly relevant in provincial contexts where cultural resources are unevenly distributed. Taking Anhui Province, China, as a case study, this research builds a five-dimensional evaluation system covering culture–tourism economy, cultural resources, tourism resources, transportation accessibility, and policy support. Using spatial analytical methods such as Moran’s I and the Spatial Autoregressive (SAR) model, the study identifies clear spatial clustering patterns and influential factors. The SAR model results show that transportation accessibility (coefficient = 0.685, p < 0.01) and policy support (coefficient = 0.736, p < 0.01) significantly promote integration. In contrast, cultural resources (coefficient = −0.352, p < 0.01) and tourism resources (p ≈ 0.11) have limited or no significant direct economic impact. Based on these findings, this paper proposes targeted strategies such as building regional narrative networks, enhancing infrastructure and policy coordination, and fostering collaborative development. The key contribution of this study lies in applying landscape narrative theory at the provincial level to construct a “Theory–Indicators–Method–Strategy” framework, offering new perspectives for promoting high-quality regional culture–tourism integration. Full article

In the context of cultural tourism integration, tourists’ spatial perception intention is an important carrier of spatial evaluation. In historic cultural districts represented by Jinan Mingfu City, tourists’ perceptual depth remains underexplored, leading to a misalignment between cultural tourism development and spatial quality needs. Taking Jinan Mingfu City as a representative case of a historic cultural district, while the living heritage model has revitalized local economies, the absence of a tourist perspective has resulted in misalignment between cultural tourism development and spatial quality requirements. This study establishes a technical framework encompassing “data crawling-factor aggregation-human-machine collaborative optimization”. It integrates Python web crawlers, SnowNLP sentiment analysis, and TF-IDF text mining technologies to extract physical elements; constructs a three-dimensional evaluation framework of “visual perception-spatial comfort-cultural experience” through SPSS principal component analysis; and quantifies physical element indicators such as green vision rate and signboard clutter index through street view semantic segmentation (OneFormer framework). A synergistic mechanism of machine scoring and manual double-blind scoring is adopted for correlation analysis to determine the impact degree of indicators and optimization strategies. This study identified that indicators such as green vision rate, shading facility coverage, and street enclosure ratio significantly influence tourist evaluations, with a severe deficiency in cultural spaces. Accordingly, it proposes targeted strategies, including visual landscape optimization, facility layout adjustment, and cultural scenario implementation. By breaking away from traditional qualitative evaluation paradigms, this study provides data-based support for the spatial quality enhancement of historic districts, thereby enabling the transformation of these areas from experience-oriented protection to data-driven intelligent renewal and promoting the sustainable development of cultural tourism. Full article

Although open innovation is not novel within the business sector, it has recently garnered increasing scholarly interest. However, empirical investigations applying this concept to the tourism industry remain scarce. Despite tourism being one of the most significant contributors to the global economy, it continues to face persistent challenges, including political standpoints. Within this context, implementing open innovation emerges as a potentially transformative strategy. This study examines the application of open innovation to the tourism industry. Drawing upon a detailed analysis of 35 peer-reviewed articles retrieved from the Scopus database, the study adopts the PRISMA methodology to ensure methodological rigor and transparency. Articles were retrieved using a predefined search string: “Open innovation” AND “tourism industry” OR “tourism” OR “hospitality” OR “hotels” OR “leisure”. The selection process followed the PRISMA guidelines and included only peer-reviewed journal articles in English within Business and Economics. The findings reveal that open innovation enables stakeholder collaboration, supports service and experience co-creation, and facilitates digital and organizational transformation across diverse tourism contexts. The analysis shows that recent contributions in this field tend to converge around four key thematic areas: the role of open innovation in enhancing destination branding and experiential value; the importance of stakeholder collaboration and co-creation; the internal dynamics of employee empowerment and innovation culture within tourism firms; and the strategic use of digital technologies to drive transformation and resilience in the face of industry challenges. Full article

This study explores the intersection of virtual reality tourism, digital innovation in digital transformation and corporate sustainability-driven business transformations in tourism strategies, and sustainability-driven business transformations in tourism. By reducing the environmental footprint associated with traditional travel, VR-based tourism presents an innovative solution to promote sustainable tourism. Through three empirical studies, we investigate how immersive 360-degree VR experiences influence psychological well-being and meaning in life as influenced by sustainable VR experiences. Our findings reveal that VR travel enhances engagement, fosters cultural appreciation, and provides an alternative to high-emission tourism, thus contributing to environmental sustainability-driven business transformations in tourism. The study offers managerial and policy implications for tourism stakeholders seeking to integrate digital transformation strategies into sustainable tourism development. Full article

In the face of an unprecedented public health crisis (COVID-19), despite tourist perceptions toward cultural heritage tourism having undergone significant transformation, such transitions are increasingly viewed as opportunities to enhance sustainability practices in cultural heritage tourism worldwide. This study traces the evolution of tourist perceptions at Lijiang Old Town, a UNESCO World Heritage Site, across three stages from 2017 to 2024—before the pandemic, during the pandemic, and after the pandemic. Data were collected from major tourism platforms, yielding a comprehensive dataset of 50,022 user-generated reviews. We adopt a mixed-method framework integrating TF-IDF, Social Network Analysis (SNA), and Latent Dirichlet Allocation (LDA) to identify salient terms, semantic structures, and latent themes from large-scale unstructured textual data across time. The findings indicate that cultural heritage tourism demonstrates adaptability and resilience through significant perceptual transitions. After the pandemic, visitors increasingly prioritized cultural depth and high-quality service experiences, whereas before the pandemic, tourists focused more on cultural heritage attractions and commercial experiences. Moreover, during the pandemic period, visitor narratives reflected adaptations toward quieter, safer, and more personalized experiences, highlighting the impact of safety measures on tourism patterns. These findings demonstrate the methodological potential for dynamically monitoring perception shifts and offer empirical grounding for future perception-oriented research and sustainable cultural heritage destination management practices in cultural heritage tourism toward sustainable tourism. Full article

This paper examines whether digitalization and smart solutions can be a crucial factor for reaching sustainability in tourism. It employs a literature review in combination with a comparative case study analysis and empirical data from different areas of Europe. The methodology employs a structured questionnaire distributed to regional tourism stakeholders to assess the importance of smart transformation in their region, supported by both quantitative and qualitative analysis. This research is based on the findings of the Interreg Europe project “TAAS—Tourism as a Service; a 360 degrees tourism experience” and the areas that are part of it as case studies. Using inductive reasoning, this paper highlights the importance of smart, digital interaction among tourists, regions, stakeholders and policies. The results of the questionnaire provide concrete evidence on the perspective of stakeholders regarding digitalization and its role in enhancing the social, environmental and economic dimensions of tourism sustainability. Full article

Non-fungible tokens (NFTs) are an emerging application of blockchain technology, with the potential to transform various industries, including tourism. Despite conceptual discussions that have highlighted opportunities and challenges associated with using NFTs—such as in digital souvenirs, ticketing systems, loyalty programmes, and conservation initiatives—there is a critical gap in the literature consisting of the lack of a structured methodological framework to empirically evaluate the impact of real-world NFT implementations. This study addresses this gap by proposing a conceptual model and methodological framework designed to assess NFT projects in the tourism sector. The framework integrates diverse data collection methods, advanced analytical techniques (including econometric analysis, natural language processing, and machine learning), and a technological workbench for tracking key performance indicators (KPIs). To demonstrate its applicability, the framework is applied to the Dalmatia NFT project, an exploratory application in cultural tourism. The considered example highlights the potential of NFTs to enhance tourism experiences while addressing challenges such as scalability, sustainability, and user engagement. This study concludes with insights into the framework’s practical implications for stakeholders and outlines future research directions for empirical validation. By bridging the gap between theory and practice, this study aims to provide a robust foundation for effectively integrating NFTs into the tourism industry. Full article

Economic transformations in emerging countries have resulted in an increase in the volume of international travellers from diverse geographical regions. In the tourism sector, service providers must possess cultural competencies that foster a flexible and appropriate attitude, which in turn affects the perception of service. The present study aims to shed light on the motivational factors and cultural behaviours that influence intercultural empathy among staff working in the tourism sector in Quintana Roo. To this end, a comprehensive literature review has been conducted, during which the variables have been validated, and a quantitative study has been undertaken, employing multivariate analysis through a Multiple Correspondence Analysis and inferential statistics with an Ordinal Logistic Regression. The findings of this study demonstrate a positive correlation between motivation and cultural behaviour, which is contingent on experience and age, and its impact on empathy in understanding and meeting the diverse needs of tourists. Cultural motivation is defined as the interest in learning and interacting in multicultural situations, and its impact on behaviour is reflected in appropriate personal management for effective cultural interactions. The probabilities estimated by ordinal logistic regression models of consistently or predominantly exhibiting intercultural empathy increase with age and experience for the most significant variables obtained by the Multiple Correspondence Analysis. Full article

The growing importance of cultural consumption in driving tourism development is reflected in its expanding scale and the simultaneous transformation and upgrading of the cultural industry. This study adopts a multi-period difference-in-differences (DID) model to leverage the quasi-natural experiment created by China’s national cultural consumption pilot policy. Using panel data from 30 provinces spanning the period from 2011 to 2024, we quantitatively assess the policy’s impact on sustainable development within the agritourism economy. Specifically, the study aims to isolate and identify the net effect of the pilot policy on improving the quality and sustainability of agritourism outcomes. Empirical results demonstrate that the implementation of the national cultural consumption pilot policy significantly promotes the development of sustainable agritourism products. Moreover, the policy exerts a notable positive influence on the broader sustainable development of the agritourism economy. These effects are particularly pronounced in the eastern and central regions, while the western region exhibits comparatively weaker impacts. Heterogeneity analysis suggests that the limited effectiveness observed in the western and parts of the central regions may be attributed to constraints such as lower levels of economic development and weaker performance of control variables in promoting sustainability. Overall, this study provides robust empirical evidence supporting the wider implementation and promotion of cultural consumption pilot policies at the national level. The findings offer valuable policy implications for advancing sustainability in the agritourism sector. Full article

Understanding the evolution of societal values is crucial amidst globalization and migration. This study aimed to (1) map Portugal’s basic human values (BHVs) profile in 2020 through comparison with six European countries (Bulgaria, France, United Kingdom, Hungary, Italy, and Norway) and (2) analyze Portugal’s BHVs trajectory from 2002 to 2020. Drawing on Schwartz’s theory and European Social Survey (ESS) data, we applied descriptive statistics, similarity indices, post-stratification weighting, and trend analysis after extensive data cleaning. Results indicate that in 2020, Portugal displayed high self-transcendence and relatively high openness to change, aligning most closely with the United Kingdom and Hungary. Longitudinal analysis revealed a shift after 2012, marked by rising hedonism, stimulation, and self-direction, and declining conformity. These value dynamics offer insights into future societal demands and potential tensions. Moreover, Portugal’s emerging value configuration—balancing self-transcendence with growing openness—may foster economic opportunities by enhancing attractiveness for innovation ecosystems (linked to self-direction and stimulation), experience-driven tourism (hedonism), and investments aligned with sustainable and social goals (universalism and benevolence). Monitoring value changes remains essential to anticipate societal transformations and inform policy design. Full article

The current study aims to explore the early adoption of the metaverse in the hospitality and tourism industry, with a particular focus on understanding adoption drivers for tourism providers and the anticipated benefits for end-users. Addressing the need for practical insights in a rapidly evolving digital landscape, the review identifies 33 real-world early cases of metaverse and non-fungible token (NFT) adoption, spanning from the first metaverse hotel in 2006 to ongoing digital twins of tourism destinations up to 2023. This study follows the PRISMA technique and examines early metaverse adopters at both the enterprise and destination levels, categorizing them into metaverse-based, NFT-based, and complementary-to-tourism cases. The analysis applies two theoretical frameworks: the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine adoption drivers and the Technology Acceptance Model (TAM) to assess expected end-user benefits. Key findings highlight promotion, brand engagement, new revenue streams, and community building as primary motivations for adoption, while user benefits include enhanced entertainment, social interaction, improved decision-making, and immersive experiences. By bridging theory and practice, this study contributes both actionable guidance for tourism stakeholders and a theoretical foundation for future research on digital transformation in tourism. Full article