Search Results (513)

In the era of digital intelligence, digital media landscapes increasingly influence cultural tourism consumption. Consumerism capitalizes on tourists’ superficial aesthetic commonalities, constructing a homogenized media imagination that leads to collective convergence in travel decisions, which obscures aspects of local culture, poses safety risks, and results in fleeting local tourism booms. In this study, semistructured interviews were conducted with 36 tourists, and NVivo12.0 was used for three-level node coding in a qualitative analysis to explore the digital media attributions of conformist travel behavior. The findings indicate that digital media landscapes exert a “digital persuasion” effect by reconstructing self-experience models, directing the individual gaze, and projecting idealized self-images. These mechanisms drive tourists to follow digital traffic trends and engage in imitative behaviors, ultimately shaping the phenomenon of “group roaming”, grounded in the psychological effect of herd behavior. Full article

Integrating artificial intelligence (AI) and cause-related marketing has reshaped corporate social responsibility practices while triggering a conflict between technological instrumental rationality and moral value transmission. Building on the Persuasion Knowledge Model (PKM) and AI aversion literature, this research employs two experiments to reveal that AI disclosure exerts a unique inhibitory effect on consumers’ purchase intentions in cause-related marketing contexts compared to non-cause-related marketing scenarios. Further analysis uncovers a chain mediation pathway through consumer skepticism and advertisement attitudes, explaining the psychological mechanism underlying AI disclosure’s impact on purchase intentions. The study also identifies the moderating role of AI aversion within this chain model. The findings provide a new theoretical perspective for integrating AI disclosure, consumer psychological responses, and marketing effectiveness while exposing the “value-instrumentality” conflict inherent in AI applications for cause-related marketing. This research advances the evolution of the PKM in the digital era and offers practical insights for cause-related marketing enterprises to balance AI technology application with optimized disclosure strategies. Full article

Academic English support is crucial for English as an Additional Language (EAL) nursing students in English-medium nursing education programmes. However, empirical research on content and language integrated learning (CLIL) within this specific context remains limited. This study, informed by recent advancements in translanguaging and trans-semiotising (TL-TS) theory, investigates the patterns of teacher collaboration in nursing CLIL and its impact when employing a TL-TS pedagogical approach. Analysis of students’ pre- and post-tests and multimodal classroom interactions reveals that effective collaboration between nursing specialists and language experts in CLIL can be fostered by (1) aligning with language education principles through the incorporation of internally persuasive discourse (IPD) about language learning and TL-TS practices; (2) simulating potential professional contingencies and co-developing coping strategies using TL-TS; and (3) elucidating nursing language norms through TL-TS and IPD. We advocate for re-imagination of CLIL in English-medium nursing education through an organistic–procedural TL perspective and highlight its potential to enhance EAL nursing students’ development of language proficiency and professional competencies. Full article

Online reviews increasingly shape experiential travel decisions. This study investigates how structural and linguistic features of user-generated content influence peer endorsement in wine tourism. While prior research has explored review valence and credibility, limited attention has been paid to how micro-level textual and identity cues affect social approval metrics such as likes. Grounded in the Elaboration Likelihood Model, the analysis draws on 7942 TripAdvisor reviews using automated web scraping, readability metrics, and multivariate regression. Results indicate that location disclosure significantly increases likes, while higher textual complexity reduces endorsement. Title length and reviewer contributions function as peripheral cues, with an interaction between complexity and title length compounding cognitive effort. Findings refine dual-process persuasion theory and offer practical insights for content optimization in post-pandemic tourism engagement. Full article

Social media has become a platform for the rapid spread of persuasion techniques that can negatively affect individuals and society. Propaganda detection, a crucial task in natural language processing, aims to identify manipulative content in texts, particularly in news media, by assessing propagandistic intent. Although extensively studied in English, Arabic propaganda detection remains challenging because of the language’s morphological complexity and limited resources. Furthermore, most research has treated propaganda detection as an isolated task, neglecting the influence of sentiments and emotions. The current study addresses this gap by introducing the first multi-task learning (MTL) models for Arabic propaganda detection, integrating sentiment analysis and emotion detection as auxiliary tasks. Three MTL models are introduced: (1) MTL combining all tasks, (2) PSMTL (propaganda and sentiment), and (3) PEMTL (propaganda and emotion) based on transformer architectures. Additionally, seven task-weighting schemes are proposed and evaluated. Experiments demonstrated the superiority of our framework over state-of-the-art methods, achieving a Macro-F1 score of 0.778 and 79% accuracy. The results highlight the importance of integrating sentiment and emotion for enhanced propaganda detection; demonstrate that MTL improves model performance; and provide valuable insights into the interaction among sentiment, emotion, and propaganda. Full article

As digital marketing becomes more targeted and interactive, it is more critical to understand how young audiences perceive and react to compelling content. This research examines the extent to which consumer responses are affected by neuromarketing knowledge, interest, and screen-based advert exposure for middle school kids. Based on responses from 244 Greek adolescents aged 12–15 years, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to investigate direct and mediated influences on purchase intentions with advertisement skepticism and persuasion knowledge as mediating factors. Results indicate that exposure and recognition have a significant influence on intentions both by means of cognitive as well as attitudinal processes, while interest only increases skepticism but not interaction. Multi-group analysis yielded significant differences according to age and experience, referring to the development path of advertising literacy. The results provide strong cues to educators, policymakers, and marketers who want to develop media-critical competencies among adolescents in an ever-shaping digital age. Full article

This study investigates how persuasion, trust, and empathy from Human Resources (HR) managers affect the acceptance of nudging practices in workplace, especially when these interventions are meant to be ethical and supportive. Based on the theory of advisory nudge, the research connects ideas from Human Resource Management and ethical marketing. A quantitative method was applied using a structured questionnaire answered by 733 HR professionals in European companies. The model was tested with PLS-SEM, and results confirmed strong influence of supervisor’s persuasion and empathy on HR professionals’ perception of nudges as ethical and autonomy-enhancing. The findings also showed that empathy plays important role in how HR professionals experience the intention behind soft interventions, with gender-based differences being significant. Additional analyses with IPMA and MGA confirmed the strategic importance of trust and emotional intelligence in organizational settings. The results help to understand when a persuasive act is seen as ethical guidance and when it is not, offering theoretical and practical insights both for HR leadership and marketing communication. The study suggests future research to explore different types of nudging and include variables such as organizational culture or HR professionals’ values, to better understand the ethical acceptance of influence at work. Full article

Objectives: We introduce the conceptual framework for the Adversarial Claim Robustness Diagnostics (ACRD) protocol, a novel tool for assessing how factual claims withstand ideological distortion. Methods: Based on semantics, adversarial collaboration, and the devil’s advocate approach, we develop a three-phase evaluation process combining baseline evaluations, adversarial speaker reframing, and dynamic AI calibration along with quantified robustness scoring. We introduce the Claim Robustness Index that constitutes our final validity scoring measure. Results: We model the evaluation of claims by ideologically opposed groups as a strategic game with a Bayesian-Nash equilibrium to infer the normative behavior of evaluators after the reframing phase. The ACRD addresses shortcomings in traditional fact-checking approaches and employs large language models to simulate counterfactual attributions while mitigating potential biases. Conclusions: The framework’s ability to identify boundary conditions of persuasive validity across polarized groups can be tested across important societal and political debates ranging from climate change issues to trade policy discourses. Full article

This study explores how Speech and Elocution Training (SET) activates language potential and fosters career-oriented development among higher vocational students through self-efficacy mechanisms. Through qualitative interviews with four vocational graduates who participated in SET 5 to 10 years ago, the research identifies three key findings. First, SET comprises curriculum content (e.g., workplace communication modules such as hosting, storytelling, and sales pitching) and classroom training using multimodal TED resources and Toastmasters International-simulated practices, which spark language potential through skill-focused, realistic exercises. Second, these pedagogies facilitate a progression where initial language potential evolves from nascent career interests into concrete job-seeking intentions and long-term career plans: completing workplace-related speech tasks boosts confidence in career choices, planning, and job competencies, enabling adaptability to professional challenges. Third, SET aligns with Bandura’s four self-efficacy determinants; these are successful experiences (including personalized and virtual skill acquisition and certified affirmation), vicarious experiences (via observation platforms and constructive peer modeling), verbal persuasion (direct instructional feedback and indirect emotional support), and the arousal of optimistic emotions (the cognitive reframing of challenges and direct desensitization to anxieties). These mechanisms collectively create a positive cycle that enhances self-efficacy, amplifies language potential, and clarifies career intentions. While highlighting SET’s efficacy, this study notes a small sample size limitation, urging future mixed-methods studies with diverse samples to validate these mechanisms across broader vocational contexts and refine understanding of language training’s role in fostering linguistic competence and career readiness. Full article

The ability to effectively engineer robots with appropriate social behaviors that conform to acceptable social norms and with the potential to influence human behavior remains a challenging area in robotics. Given this, we sought to provide insights into “what can be considered a socially appropriate and effective behavior for robots charged with enforcing social compliance of various magnitudes”. To this end, we investigate how social robots can be equipped with context-inspired persuasive behaviors for human–robot interaction. For this, we conducted three separate studies. In the first, we explored how the android robot “ERICA” can be furnished with negative persuasive behaviors using a video-based within-subjects design with N = 50 participants. Through a video-based experiment employing a mixed-subjects design with N = 98 participants, we investigated how the context of norm violation and individual user traits affected perceptions of the robot’s persuasive behaviors in the second study. Lastly, we investigated the effect of the robot’s appearance on the perception of its persuasive behaviors, considering two humanoids (ERICA and CommU) through a within-subjects design with N = 100 participants. Findings from these studies generally revealed that the robot could be equipped with appropriate and effective context-sensitive persuasive behaviors for human–robot interaction. Specifically, the more assertive behaviors (displeasure and anger) of the agent were found to be effective (p < 0.01) as a response to a situation of repeated violation after an initial positive persuasion. Additionally, the appropriateness of these behaviors was found to be influenced by the severity of the violation. Specifically, negative behaviors were preferred for persuasion in situations where the violation affects other people (p < 0.01), as in the COVID-19 adherence and smoking prohibition scenarios. Our results also revealed that the preference for the negative behaviors of the robots varied with users’ traits, specifically compliance awareness (CA), agreeableness (AG), and the robot’s embodiment. The current findings provide insights into how social agents can be equipped with appropriate and effective context-aware persuasive behaviors. It also suggests the relevance of a cognitive-based approach in designing social agents, particularly those deployed in sensitive social contexts. Full article

This study investigates how consumers respond to firm communications emphasizing Environmental, Social and Governance (ESG) dimensions. Through experimental design, how consumers distinguish among ESG components and how each affects behavioral finance outcomes, including purchase intentions, willingness to buy and brand trust is assessed. Results confirm that consumers perceive the ESG dimensions as distinct from a non-ESG control message. However, the Social and Governance dimensions are perceived as closely related. Importantly, all three dimensions—Environmental, Social, and Governance—significantly improved behavioral outcomes, supporting the persuasive power of ESG messaging. Mediation analyses reveal that perceived ethicality drives these effects across all dimensions, while perceived authenticity plays a stronger mediating role for social messaging. These findings contribute to finance literature by illuminating the consumer-level mechanisms through which ESG communication influences firm value and offer strategic insights for both practitioners and investors seeking to leverage ESG as a market signal. Full article

Education-to-work transition among war-affected youth in post-conflict settings is fraught with challenges, not least compounded by the little attention placed on individual agency and mental health. This review examines the debate on war-affected youth skilling programmes in post-conflict settings, which neglect the roles of individual agency and mental health in the education-to-work transition. Building on Albert Bandura’s Self-Efficacy Theory (SET) and the Cumulative Stress Hypothesis (CSH), the review presents an integrated approach to skills development for improving education-to-work transition among war-affected youth. According to SET, the development of self-efficacy is anchored on enactive mastery, vicarious experience, verbal persuasion, and physiological arousal. Moreover, individual agency factors such as motivation, aspiration, goal orientation, active efforts, and alignment of intentions with skills are protective factors for effective education-to-work transition, but they are also eroded by the adverse consequences of violent conflicts. Similarly, the CSH also suggests that the effects of exposure to protracted violent conflicts are cumulative and may lead, in turn, to a plethora of mental health problems in the aftermath of violent conflicts. Mental health problems like depression, anxiety, and PTSD are linked to, inter alia, behaviours such as aggression, substance abuse, and apathy, all related to poor employment outcomes. To increase the employability of young people affected by war, skills training institutions and work settings need to prioritise the mental health and individual agency of the youth, as well as skills acquisition for specific trades. Consequently, we propose an integrated model of reintegrating war-affected and vulnerable youth anchored on professional technical and vocational skills training; recognition of individual agency; provision of mental and psychosocial support; and life skills training, all nested within the local economic realities. Full article

In Proclus’ Commentary on the First Alcibiades, we encounter a conception of dialectic that can be interpreted in terms of the philosopher’s reception of Socratic and Platonic ideas while at the same time being compatible with the relevant Aristotelian conception. We will try to show that this is the case to the extent that dialectic is ascribed a propaedeutic function, aimed both at promoting the search for truth and at practicing and developing persuasive skills that could prove beneficial in theoretical disputes. On this basis, it can become clear that dialectic is related to Proclus’ conception of the soul because it necessarily integrates specific characteristics of partial philosophical disciplines, while, on the other hand, it requires the active participation of the soul as a whole. This means concretely that through the practice of dialectic, the inner differentiation of the soul emerges as a necessary dimension of its coherent unity. Full article

In the recent K-12 educational literature, arts-based data visualization has been positioned as a compelling means of rendering data science and statistical learning accessible, motivating, and empowering for youth, as data users and producers. However, the only research to attend carefully to youth’s data-based, artistic storytelling practices has been limited in scope to specific storytelling mechanisms, like youth’s metaphor usage. Engaging in design-based research, we sought to understand the art and design decisions that youth make and the data-based arguments and stories that youth tell through their arts-based data visualizations. We drew upon embodied theory to acknowledge the holistic, synergistic, and situated nature of student learning and making. Corresponding with emerging accounts of youth arts-based data visualization practices, we saw regular evidence of art, storytelling, and personal subjectivities intertwining. Contributing to this literature, we found that these intersections surfaced in a number of domains, including youth’s pictorial symbolism, visual encoding strategies, and data decisions like manifold pictorial symbols arranged to support complex, multilayered, ambiguous narratives; qualitative data melding community and personal lived experience; and singular statements making persuasive appeals. This integration of art, story, agency, and embodiment often manifested in ways that seemed to jostle against traditional notions of and norms surrounding data science. Full article

Religion played a pivotal role in shaping the political and cultural landscape of early China, particularly through the practice of relocating capitals (遷都). The relocation of capitals is an outstanding theme in early Chinese historiography, setting it apart from many other world traditions. In particular, this practice contrasts sharply with the early Mediterranean context, where the city of Rome transitioned from a modest city-state to a world empire and was celebrated as the “eternal city.” By contrast, early Chinese capitals were deliberately transient, their impermanence rooted in strong religious sentiments and pragmatic considerations. Religious and ideological justifications were central to these relocations. The relocation was not merely a logistical or political exercise; it was imbued with symbolic meaning that reinforced the ruler’s legitimacy and divine mandate. Equally important was the way rulers communicated these decisions to the populace. The ability to garner mass support for such monumental undertakings reveals the intricate relationship between political authority and religious practice in early China. These critical moments of migration offer profound insights into the evolving religious landscape of early China, shedding light on how religion shaped early governance and public persuasion. “Capital relocation” served as a means to rearticulate belief, reaffirm the centrality of worship, and restore faith in the ruling order. Drawing on recent archeological discoveries and updated textual and inscriptional scholarship related to the events of Pan Geng and the Zhou relocation to Luoyi, this article re-examines the motif of “capital relocation” as both a historical and historiographical phenomenon unique to early China. Full article