Search Results (905)

The rapid growth of live e-commerce, a sector valued at over USD 100 billion worldwide, demonstrates its transformative impact on the retail industry, especially in markets like China, where platforms such as Taobao Live and TikTok Shop have markedly altered consumer interaction. This transition is further expedited by Netflix-like entertainment marketing methods, which have demonstrated the capacity to enhance consumer retention by as much as 40%. As organizations adjust to this evolving landscape, it is essential to optimize supply chain strategies to align with these dynamic, consumer-centric environments. This paper examines the complexity of decision-making in live e-commerce supply chains, specifically regarding Netflix-inspired marketing strategies. The primary aim of this study is to design a game-theoretic framework that examines the interactions between producers and online celebrity retailers (OCRs) across different power dynamics. As live commerce integrates digital retail with immersive experiences, businesses must optimize pricing, quality, and marketing strategies in real-time. We present engagement-driven marketing as a strategic variable and incorporate consumer regret and switching costs into the demand function. To illustrate practical trade-offs in strategy, we incorporate a multi-criteria decision-making (MCDM) layer with AHP-TOPSIS, assessing profit, consumer surplus, engagement score, and channel efficiency. The experiment results indicate that Netflix-style marketing markedly increases demand and profit in retailer-led frameworks, whereas centralized tactics enhance overall channel performance. TOPSIS analysis prioritizes high-effort, high-engagement methods, whereas the Stackelberg experiment underscores the influence of power dynamics on profit distribution. This study presents an innovative integrative decision-making methodology for enhancing live-streaming commerce tactics in data-driven and consumer-focused markets. Full article

In the attention-driven environment of online video platforms, understanding the factors that influence content selection and channel subscriptions is crucial for creators, marketers, and platform managers. This study investigates how thumbnails, view counts, video length, genre, and the number of advertisements affect user decision-making on YouTube. Grounded in random utility theory and reference-dependent preference theory, this study conducted a choice experiment with 525 respondents and employed a combined model of rank-ordered and binary logit methods to analyze viewing and subscription behaviors. The results indicate a significant preference for thumbnails with subtitles and shorter videos. Notably, we found evidence of reference-dependent effects, whereby a higher-than-expected number of ads decreased viewing probability, while a lower-than-expected number significantly increased subscription probability. This study advances our understanding of the factors that influence user behavior on social media, specifically in terms of viewing and subscribing, and empirically supports prospect theory in the online advertising market. Our findings offer both theoretical and practical insights into optimizing video content and monetization strategies in competitive social media markets. Full article

This study investigates how young Chinese consumers across generational lines engage with wine, addressing three key research questions: What motivates their wine purchases? What sensory preferences do they exhibit? And through which channels do they prefer to buy wine? Based on a qualitative design combining focus groups and semi-structured interviews, the study identifies significant generational differences between millennials and post-millennials. Millennials treat wine as a social tool for networking and status, while post-millennials view wine as a medium of personal identity shaped by digital culture. Similarly, millennials prefer a balance of traditional and digital retail, whereas post-millennials favour online platforms. Experiential consumption follows the same pattern, from formal tourism to virtual tastings. By linking these findings to institutional and cultural theories of consumer behaviour, the study contributes to a nuanced understanding of wine consumption in an emerging market. It provides practical implications for wine marketers aiming to localize their strategies for younger Chinese segments. Full article

With the rapid development of information technology and semiconductor technology, the iteration speed of electronic devices has accelerated in an unprecedented manner, and the market demand for miniaturized, highly integrated, and highly intelligent devices continues to rise. But when these electronic devices operate at high power, the electronic components generate a large amount of integrated heat. Due to the limitations of existing heat dissipation channels, the current heat dissipation performance of electronic packaging materials is struggling to meet practical needs, resulting in heat accumulation and high temperatures inside the equipment, seriously affecting operational stability. For electronic devices that require high energy density and fast signal transmission, improving the heat dissipation capability of electronic packaging materials can significantly enhance their application prospects. In order to improve the thermal conductivity of composite materials, hexagonal boron nitride (h-BN) was selected as the thermal filling material in this paper. The BMI resin was structurally modified through molecular structure design. The results showed that the micro-branched structure and h-BN synergistically improved the thermal conductivity and insulation performance of the composite material, with a thermal conductivity coefficient of 1.51 W/(m·K) and a significant improvement in insulation performance. The core mechanism is the optimization of the dispersion state of h-BN filler in the matrix resin through the free volume in the micro-branched structure, which improves the thermal conductivity of the composite material while maintaining high insulation. Full article

Growing awareness of sustainable development and green consumer concerns is driving the market expansion for green agriculture products. E-commerce live streaming gives rural enterprises a new channel through scenario-building and interaction, while agro-tourism integration combines resources to generate a variety of promotion scenarios. This study examines the effects of external stimuli, including social networks, resource endowment, infrastructure, and the characteristics of e-commerce streamers, on the perception, trust, perceived value, and purchase intention of green consumption. It is based on the SOR (Stimulus–Organism–Response) theoretical model and focuses on e-commerce live streaming in the agriculture-tourism integration scenario. According to a structural equation modeling (SEM) analysis of 350 consumer questionnaires, these external stimuli primarily influence purchase intention through perceived value, trust, and green consumption cognition, with resource endowment having the most significant impact. The effects of infrastructure on perceived value and streamer attractiveness on green consumption cognition are not statistically significant. This research not only broadens the use of the SOR model in the emerging field of agritourism integration but also offers rural businesses theoretical backing and useful guidance to maximize e-commerce live marketing and enhance agritourism integration. Full article

Social marketing modifies individual behavior to achieve specific outcomes, mitigating environmental pressures. While proven effective in influencing consumer behavior, empirical studies on its impact on the tourism sector remain limited. This study examines how various social marketing channels influence tourists’ consumption decisions and contributes to achieving SDGs 11 and 12 by reviewing the existing methods of disseminating social marketing content. A conceptual model grounded in theory was developed and empirically tested. In particular, it focuses on the establishment of direct and indirect multi-route effects between social marketing and consumer behavior and introduces different influencing factors. Given the scarcity of research on collective culture, quantitative methods were employed, with data collected through questionnaires in mainland China. Results indicate that social marketing media significantly influence tourist behavior, with three mediators—subjective norms, personal values, and communication channels—playing varying roles across media types (events, public relations, and traditional media). Subjective norms, values, and communication channels act as mediators. This study bridges social marketing, tourist behavior, and SDG attainment, offering novel insights and practical implications for tourism practitioners. Full article

The New Space movement led to an exponential increase in the number of the smallest satellites in orbit in the last two decades. The number of required communication channels increased with that as well and revealed the limitations of classical radio frequency channels. Free-space optical communication overcomes these challenges and has been successfully demonstrated, with operational systems in orbit on large and small satellites. The next step is to miniaturize the technology of laser communication to make it usable on CubeSats. Thus, the German Aerospace Center (DLR) developed, together with Tesat-Spacecom GmbH & Co. KG in Backnang, Germany, a highly miniaturized and power-efficient laser terminal, which is based on a potential customer’s use case. OSIRIS4CubeSat uses a new patented design that combines electronics and optomechanics into a single system architecture to achieve a high compactness following the CubeSat standard. Interfaces and software protocols that follow established standards allowed for an easy transition to the industry for a commercial mass market. The successful demonstration of OSIRIS4CubeSat during the PIXL-1 mission proved its capabilities and the advantages of free-space optical communication in the final environment. This paper gives an overview of the system architecture and the development of the single subsystems. The system’s capabilities are verified by the already published in-orbit demonstration results. Full article

Although it is more than a century since it was first marketed, acetaminophen remains one of the most popular analgesic agents. In addition, acetaminophen has recently been applied to multimodal analgesia in combination with non-steroidal anti-inflammatory drugs, and its consumption significantly increased during the pandemic of coronavirus disease 2019 as well as diclofenac and ibuprofen. However, the detailed mode of analgesic action of acetaminophen is still unclear. In the present study, we comprehensively discuss conventional, recognized, and postulated mechanisms of analgesic acetaminophen and highlight the current mechanistic concepts while comparing with diclofenac and ibuprofen. Acetaminophen inhibits cyclooxygenase with selectivity for cyclooxygenase-2, which is higher than that of ibuprofen but lower than that of diclofenac. In contrast to diclofenac and ibuprofen, however, anti-inflammatory effects of acetaminophen depend on the extracellular conditions of inflamed tissues. Since the discovery of cyclooxygenase-3 in the canine brain, acetaminophen had been hypothesized to inhibit such a cyclooxygenase-1 variant selectively. However, this hypothesis was abandoned because cyclooxygenase-3 was revealed not to be physiologically and clinically relevant to humans. Recent studies suggest that acetaminophen is deacetylated to 4-aminophenol in the liver and after crossing the blood–brain barrier, it is metabolically converted into N-(4-hydroxyphenyl)arachidonoylamide. This metabolite exhibits bioactivities by targeting transient receptor potential vanilloid 1 channel, cannabinoid receptor 1, Cav3.2 calcium channel, anandamide, and cyclooxygenase, mediating acetaminophen analgesia. These targets may be partly associated with diclofenac and ibuprofen. The perspective of acetaminophen as a prodrug will be crucial for a future strategy to develop analgesics with higher tolerability and activity. Full article

This study presents an advanced energy demand management approach within residential microgrids using bipartite models for optimal demand response. The methodology relies on linear programming, specifically the Simplex algorithm, to optimize power distribution while minimizing costs. The model aims to reduce residential energy consumption by flattening the demand curve through demand response programs. Additionally, the Internet of Things (IoT) is integrated as a communication channel to ensure efficient energy management without compromising user comfort. The research evaluates energy resource allocation using bipartite graphs, modeling the generation of energy from renewable and conventional high-efficiency sources. Various case studies analyze scenarios with and without market constraints, assessing the impact of demand response at different levels (5%, 10%, 15%, and 20%). Results demonstrate a significant reduction in reliance on external grids, with optimized energy distribution leading to potential cost savings for consumers. The findings suggest that intelligent demand response strategies can enhance microgrid efficiency, supporting sustainability and reducing carbon footprints. Full article

Smart cities leverage digital marketing to promote sustainability and build a distinctive global branding. Despite its growing significance, the role digital marketing in smart city development remains underexplored. This study aims to fill this gap by employing bibliometric analysis of 1908 articles indexed in the Scopus database (2000–2024), using the Bibliometrix R-Studio (version 1.4.1743) and VOSviewer (version 1.6.20). The analysis reveals two thematic clusters: (1) “Digital Innovation and Sustainability”, which emphasizes technologies such as artificial intelligence (AI), the Internet of Things (IoT), and big data for energy efficiency and green urban development; and (2) “Governance and Policy”, which highlights digital marketing’s role in enabling participatory governance, citizen engagement, and inclusive urban policies. Findings underscore that digital marketing is not only a strategic communication channel but also a driver of sustainable urban transformation. By synthesizing insights from urban planning, technology, and sustainability, this paper provides a novel perspective on the intersection of digital marketing and smart cities. The results provide valuable guidance for policymakers, city planners, and researchers to harness digital marketing in promoting sustainability and further develop the smart city concept. Full article

With rising environmental awareness, numerous firms are transitioning to green investment, such as low-carbon production. However, the consumer adoption of low-carbon products remains low due to transparency concerns. Many firms are leveraging blockchain to address information asymmetry in the supply chain, thereby building consumer confidence in low-carbon products. The purpose of this work is to provide decision support for business firms by analyzing the strategic choices regarding the manufacturer’s green investment and the e-retailer’s adoption of blockchain technology. Three strategy combinations are considered, including the baseline strategy combination without green investment and blockchain technology (NN), the strategy combination with only green investment (LN), and the strategy combination with both green investment and blockchain technology (LB). The optimal pricing and green level decisions are derived, and the conditions under which green investment and blockchain technology are beneficial to the supply chain members are examined. The findings suggest that the e-retailer can obtain the highest profit without adopting blockchain technology if it holds a substantial or extremely low market share, if the consumers’ low-carbon preference is at a low to medium level, or if the consumer green trust coefficient is high when the manufacturer implements the green investment strategy. When consumers exhibit a weak preference for low-carbon products, the strategy combination NN is optimal for the supply chain members. The strategy combination LB becomes optimal if the consumer green trust coefficient is near or below the moderate threshold, if the market share of a channel is neither extremely high nor low, or if consumers exhibit a strong preference for low-carbon products. Full article

Brazil and Portugal are undeniably united because they share the same language, ocean, and, to a considerable extent, history. There has also been a profound rapprochement between the two countries at the media level, particularly in telenovelas. Brazil developed the “telenovela” genre in the 1950s and inspired Portuguese serial television fiction the most. First, Portugal saw a commitment to plots of Brazilian origin (1977—“Gabriela, Cravo e Canela”), a reality still observed today, albeit somewhat. Portuguese producers then studied and recruited Brazilian professionals when the first Portuguese narratives were created to absorb their knowledge and expertise. This research aims to measure how many telenovelas have been written by women since their broadcasting in the Portuguese–Brazilian market. This question unfolds into other questions, such as the following: What is the ratio of telenovelas written by men to women from 1951 to March 2025 in Portugal and Brazil? Is there a trend towards equilibrium, an increase or decrease in telenovelas written by men or women in the market being analyzed? To answer these questions, data was collected manually through information repositories such as “Observatório de TV” and “SP Televisão” and by watching generic telenovelas available on YouTube or the broadcasters’ channels. Portuguese and Brazilian television channels with national coverage were considered for this research. The data shows that 926 telenovelas were broadcast in the Portuguese–Brazilian market, of which 27.7 per cent were written by women, 64.1 per cent by men, 7.4 per cent were written in partnership between men and women, and 0.8 per cent have no information available. This study reveals a better balance between the number of male and female authors in Portugal than in Brazil and a downward trend in the number of female telenovela authors in Brazil after the military dictatorship. Full article

With the rapid advancement of artificial intelligence and smart manufacturing technologies, the penetration of industrial robots into Chinese markets has profoundly reshaped the structure of the labor market. However, existing studies have largely concentrated on the employment substitution effect and the diffusion path of these technologies, while systematic analyses of how industrial robots affect labor resource allocation efficiency across different regional and industrial contexts in China remain scarce. In particular, research on the mechanisms and heterogeneity of these effects is still underdeveloped, calling for deeper investigation into their transmission channels and policy implications. Drawing on panel data from 280 prefecture-level cities in China from 2006 to 2023, this paper employs a Bartik-style instrumental variable approach to measure the level of industrial robot penetration and constructs a two-way fixed effects model to assess its impact on urban labor misallocation. Furthermore, the analysis introduces two mediating variables, industrial upgrading and urban innovation capacity, and applies a mediation effect model combined with Bootstrap methods to empirically test the underlying transmission mechanisms. The results reveal that a higher level of industrial robot adoption is significantly associated with a lower degree of labor misallocation, indicating a notable improvement in labor resource allocation efficiency. Heterogeneity analysis shows that this effect is more pronounced in cities outside the Yangtze River Economic Belt, in those experiencing severe population aging, and in areas with a relatively weak manufacturing base. Mechanism tests further indicate that industrial robots indirectly promote labor allocation efficiency by facilitating industrial upgrades and enhancing innovation capacity. However, in the short term, improvements in innovation capacity may temporarily intensify labor mismatch due to structural frictions. Overall, industrial robots not only exert a direct positive impact on the efficiency of urban labor allocation but also indirectly contribute to resource optimization through structural transformation and innovation system development. These findings underscore the need to account for regional disparities and demographic structures when advancing intelligent manufacturing strategies. Policymakers should coordinate the development of vocational training systems and innovation ecosystems to strengthen the dynamic alignment between technological adoption and labor market restructuring, thereby fostering more inclusive and high-quality economic growth. Full article

This paper investigates sustainable decision systems within green E-business models by analyzing how different O2O (online-to-offline) fulfillment structures affect emission-reduction efforts and pricing strategies in a two-tier supply chain consisting of a manufacturer and a new retailer. Three practical sales formats—package self-pickup, nearby delivery, and hybrid—are modeled using Stackelberg game frameworks that incorporate key factors such as inconvenience cost, logistics cost, processing fees, and emission-reduction coefficients. Results show that the manufacturer’s emission-reduction decisions and both parties’ pricing strategies are highly sensitive to cost conditions and consumer preferences. Specifically, higher inconvenience and abatement costs consistently reduce profitability and emission efforts; the hybrid model exhibits threshold-dependent advantages over single-mode strategies in terms of carbon efficiency and economic returns; and consumer green preference and distance sensitivity jointly shape optimal channel configurations. Robustness analysis confirms the model’s stability under varying parameter conditions. These insights provide theoretical and practical guidance for firms seeking to develop adaptive, low-carbon fulfillment strategies that align with sustainability goals and market demands. Full article

As an emerging e-commerce model, live streaming e-commerce integrates instant interaction, content marketing, and online sales to bring consumers a new shopping experience. However, there are many risks in the process of live e-commerce transactions. Identifying key risk factors and implementing targeted control measures are crucial for promoting the sustainable and healthy development of live streaming e-commerce. This paper firstly constructs a business model of live streaming e-commerce transactions according to the transaction scenario and summarizes 24 risk factors from the three dimensions of live streaming e-commerce platforms, merchants, and anchors based on relevant national standards and other relevant literature. Secondly, the Delphi method is employed to modify and optimize the initial risk factors. On this basis, the social network model of risk factors is constructed to determine the influence relationship among risk factors. By calculating the degree centrality, factor types are segmented, and key risk factors as well as influence paths are identified. Finally, corresponding countermeasures and suggestions are proposed. The results indicate that Credit Evaluation System Perfection, Service Evaluation System Perfection, Qualification Audit Mechanism Perfection, Dispute Complaint Handling Channels Perfection, Risk Identification Mechanism Perfection, Platform Qualification, Merchant Qualification, and Merchant Credit are the critical risk factors affecting live streaming e-commerce transactions. Full article