83 Results Found

Drawing upon the Elaboration Likelihood Model (ELM) and Trust Transfer Theory, this study investigates how AI digital avatars influence consumer trust and purchase intention. Using survey data collected from 378 valid respondents, the proposed model...

Online reviews are increasingly pivotal in consumer decision-making, with platforms employing mechanisms such as badges to denote reviewer credibility. Although prior research has examined the influence of expert reviewers, it has typically treated b...

Widespread misinformation about COVID-19 poses a significant threat to citizens long-term health and the combating of the disease. To fight the spread of misinformation, Chinese governments have used official social media accounts to participate in f...

The global COVID-19 mass vaccination program has created a polemic amongst pro- and anti-vaccination groups on social media. However, the working mechanism on how the shared information might influence an individual decision to be vaccinated is still...

As a representative case that embodies both the attributes of a Buddhist sacred site and those of a UNESCO World Heritage site, Mount Wutai provides a distinctive research setting for examining behavioral mechanisms in temple tourism. This study aims...

The progressive development of mass communication has allowed the understanding and management of the persuasion process in a more systematic way. However, nowadays, persuasive campaigns still hardly result in behavior changes, particularly around co...

With rapid digital transformation, online information and reviews have become more consequential, which may lead to a public opinion crisis. How to predict the persuasion effect is an important research problem in the design of a crisis communication...

This study examined the antecedents of travel intentions in the context of Chinese short-video platforms. Based on a review of the literature on travel intentions, we proposed an integrated model containing determinants of social capital and an elabo...

Online reviews increasingly shape experiential travel decisions. This study investigates how structural and linguistic features of user-generated content influence peer endorsement in wine tourism. While prior research has explored review valence and...

Short videos have been increasingly prevalent around the globe and have become an important channel for users to share product and service information and for marketers to attract potential customers. However, rarely have studies empirically examined...

The aviation industry faces increasing pressure to reduce its environmental footprint, prompting airlines to adopt green marketing practices that align with sustainability goals. Grounded in the Elaboration Likelihood Model (ELM), this study investig...

The large consumption of fast fashion brings many negative environmental impacts. Filipino consumers love and buy fast fashion because it is relatively cheap but trendy, and there are lots of fashionable designs to choose from. Despite the shortage i...

Due to the high perceived risk, it is critical to foster users’ initial trust in the promotion of mobile online health community (MOHC) adoption. The present study focused on the role of two different trust elements and examined the initial tru...

The public demand for popular science knowledge regarding health is increasing, and physicians’ popular science practices on online medical platforms are becoming frequent. Few studies have been conducted to address the relationship between spe...

In the era of Artificial Intelligence-Generated Content (AIGC) transforming advertising production, existing research lacks comprehensive exploration of how AIGC advertisements shape consumer responses. This study integrates attention allocation theo...

This study is based on the practical context of the livestream e-commerce industry’s shift from “traffic competition” to “quality competition”. Addressing the limitations of existing research that predominantly focuses o...

As augmented reality (AR) advertising becomes increasingly prevalent across digital platforms, understanding how its unique features influence consumer responses is critical for both theory and practice. Based on the elaboration likelihood model (ELM...

Agri-food crowdfunding, a new financing method, not only solves the financing constraints in agricultural development, but also realizes the effective connection between agricultural products and the market. Thus, exploring the impact of project fact...

User-generated videos (UGVs) and professional-generated videos (PGVs) have become important information sources in movie marketing, yet prior research has largely examined user-generated content and professional-generated content as independent drive...

Urban agriculture (UA) is being increasingly embraced to improve access to healthy food and enhance urban aesthetics. This study explores the framing of urban agricultural knowledge disseminated via social media through a coding framework and content...

Beginning with the notion that short-form video sites represent key digital commerce destinations for food influencers in general, there is very little research explaining how specific persuasion cues lead to varying degrees of consumer engagement. B...

In the climate of great uncertainty characterizing the COVID-19 pandemic, health communication played a significant role: several communicative strategies and channels were used to inform, educate and alert. Entropy-related risks were soon translated...

In today’s modern society, television (TV) food programs exert significant influence in the domestic and international foodservice market. This study applied the elaboration likelihood model (ELM) to examine the information processing and decis...

The COVID-19 pandemic intensified communication challenges for community college leaders navigating prolonged uncertainty and organizational disruption. This qualitative study examines how community college administrators described and interpreted th...

Social media has become an important channel for information exchange during sudden disasters, with implications for both public-sector communication and corporate risk communication. However, limited research has examined how substantive message con...

Live-streamed online knowledge payment (OKP), where creators sell expertise in real time through speech, is a major digital-service market, yet creators lack evidence on how fast to speak. Using the Elaboration Likelihood Model (ELM) as an interpreti...

Indigenous youth are increasingly recognized as important agents of sustainability; however, how environmental learning shapes pro-environmental intentions and behaviors remains insufficiently understood. This exploratory mixed-methods study integrat...

With the rapid advancement of social media and AI technologies, influencer marketing has evolved significantly. Virtual influencers have emerged as alternatives to traditional human influencers. Grounded in the Elaboration Likelihood Model (ELM), thi...

User-generated content (UGC) from e-commerce platforms and third-party platforms can impact customer-perceived risk and influence product sales in online stores. However, the understanding of UGC from which platform type yields a stronger effect on p...

Korean entertainment industries are dominating all over the world, including in the Philippines. These celebrated mediums included Korean movies, songs, and products, many of which are beloved by Filipinos. As such, this study aims to determine facto...

Past research suggests that the human ability to detect social engineering deception is very limited, and it is even more limited in the virtual environment of social networking sites (SNS) such as Facebook. At the organizational level, research sugg...

Communication campaigns to promote the importance of water as a vital but limited resource have evolved in many ways. Nowadays, the resources, techniques and skills to deliver effective communication campaigns are far greater than ever before. Over t...

The present study aims to introduce a comprehensive framework that may help to better understand how to make rural consumers hold a favorable attitude and enhance their willingness to adopt e-commerce. To empirically assess the hypotheses posited in...

Since plastic waste is a serious social issue, fashion companies are attempting to develop sustainable apparel made from post-consumer plastic bottles. This social issue is relevant to every company regardless of the level of brand luxury. However, p...

In this paper, we construct a new Lagrangian discrete distribution, named the Lagrangian zero truncated Poisson distribution (LZTPD). It can be presented as a generalization of the zero truncated Poissson distribution (ZTPD) and an alternative to the...

The ubiquity of mobile devices and access to the internet has changed our daily life and, in some cases, promoted and facilitated social and sexual interrelationships. There are many applications of technology and campaigns promoting healthy behavior...

Bottom-up saliency models identify the salient regions of an image based on features such as color, intensity and orientation. These models are typically used as predictors of human visual behavior and for computer vision tasks. In this paper, we con...

In this study, we examine the impact of corporate social advocacy campaigns on customer behavior, a subject which has garnered increasing interest yet remains in need of empirical evidence. We employ the Elaboration Likelihood Model (ELM) to assess t...

This article investigates the influence of digital influencers on healthy food purchase intention within the context of Instagram. The research model is guided by the theory of source credibility and the elaboration likelihood model. A quantitative a...

Research on solutions for climate change in the urban transport sector has focused primarily on the technological and spatial planning perspectives; the social dimension of behavioral changes is relatively less explored, particularly in the southern...

Powerful rising trends of mobile media platforms have also resulted in the escalation of users’ privacy concerns. However, there is a paradox between users’ attitudes towards privacy and their actual privacy disclosure behaviors. This stu...

This study investigates how social media exposure shapes young adults’ attitudes and intentions toward sustainable products in Kuwait—a high-income, oil-dependent context undergoing a digital and cultural shift. Integrating the Theory of...

In recent years, very many incidences of contamination with aflatoxin B₁ (AFB₁) in pistachio nuts have been reported as a major global problem for the crop. In Europe, legislation is in force and 12 μg/kg of AFB₁ is the maximum limit set for pista...

This is a study of the way in which YouTubers’ media metrics influence the effect of their one-sided messages (1SMs) and two-sided messages (2SMs), providing theoretical explanations based on the elaboration likelihood model. Its main objective...

The rapid rise in autonomous AI agents is reshaping personal task automation and human–AI collaboration. This study develops a theoretically informed framework, drawing on the Elaboration Likelihood Model, the Technology Acceptance Model, and t...

Prolonged static sitting at the workplace is considered one of the main risks for the development of musculoskeletal disorders (MSDs) and adverse health effects. Factors such as poor posture and extended sitting are perceived to be a reason for condi...

Digitalization has considerable potential to help achieve the sustainability of the planetary and human systems, including organizations. As digitalization is one of the most promising factors for transformation, there is no doubt that ICT and big da...

The paper aims to capitalize on the new features that are offered by the Microsoft Excel calculation program for reliability modeling, using the Median Ranks estimator that is calculated directly with the BETA.INV function, not estimated by various a...

This study examines whether sexual appeals, specifically nudity (body coverage) and model gender, shape consumer responses to advertising. Guided by the Elaboration Likelihood Model, we test whether these factors operate as peripheral cues when argum...

Ecological preservation and sustainable development depend on active public involvement. The emergence of online environmental communities greatly facilitates people’s participation in green endeavors. The population penetration of such platfor...