Search Results (69)

Understanding the factors that drive green buying intentions has become critical, as environmental issues continue to rise globally. The study investigates the influence of environmental commitment and green motivation on environmental identity and green purchasing intentions. Additionally, it assesses the mediating role of environmental identity in the relationships between environmental commitment, green motivation, and green purchasing intentions. Moreover, it examines the moderating effect of eco-conscious behaviour on the relationships between environmental commitment, green motivation, green identity, and green purchasing intentions. A total of 440 participants, who stayed in high-rate hotels in Sharm el-Sheikh, were asked to fill out the survey distributed. (PLS-SEM) was used to analyze data. The study outcomes confirmed that environmental commitment and green motivation significantly affect green identity and purchasing behavior. Besides, the results showed the essential mediator contribution of the environmental identity between environmental commitment and green motivation. In addition, it explains eco-conscious behavior as a moderator between the previously mentioned variables. The study contributes to the existing tourism literature by demonstrating the impact of green commitment and environmental motivation on making choices to buy eco-friendly products. Moreover, the results hold significant implications for researchers, policymakers, and tourism stakeholders. Full article

As environmental sustainability becomes a strategic priority for the hospitality sector, firms are increasingly adopting internal green marketing (IGM) practices to drive innovation. This study investigates how IGM influences innovative performance (IP) among hotel employees, focusing on the mediating roles of pro-environmental behavior (PEB) and internal green values (IGV). Drawing on data from 400 hotel employees in Egypt and analyzed using partial least squares structural equation modeling (PLS-SEM), the results reveal that while IGM significantly enhances PEB and IGV, it does not directly improve innovative performance. Instead, IGV and PEB fully mediate the relationship between IGM and IP, highlighting that innovation emerges primarily through value-driven behavior and organizational culture. These findings contribute to the sustainability and innovation literature by proposing a validated model that explains how internal marketing mechanisms foster eco-innovation. The study offers practical implications for hotel managers aiming to cultivate a sustainability-oriented culture and embed green values into daily operations to support long-term innovation. Full article

This study focuses on a profound paradox in eco-hotel evaluations: why do consumer ratings for location, a static asset, exhibit dynamic fluctuations? To solve this puzzle, we construct a two-stage signal-processing theoretical framework that integrates Signaling Theory and the Elaboration Likelihood Model (ELM). This framework posits that the dynamic trajectory of a hotel’s green attributes (encompassing eco-facilities, sustainable practices, and ecological experiences) constitutes a high-fidelity market signal about its underlying quality. We utilized natural language processing techniques (Word2Vec and LSA) to conduct a longitudinal analysis of over 60,000 real consumer reviews from Booking.com between 2020 and 2023. This study confirms that continuous improvements in green attributes result in significant positive spillovers to location scores, while any degradation triggers strong negative spillovers. More critically, consumer environmental involvement (CEI) acts as an amplifier in this process, with high-involvement consumers reacting more intensely to both types of signals. The research further uncovers complex non-linear threshold characteristics in the spillover effect, subverting traditional linear management thinking. These findings not only provide a dynamic and psychologically deep theoretical explanation for sustainable consumption behavior but also offer forward-thinking practical implications for hoteliers on how to strategically manage dynamic signals to maximize brand value. Full article

Tourist satisfaction models typically assume that service performance dimensions carry the same weight for all travelers. Drawing on Bourdieu, we reconceptualize age, gender, and region of origin as demographic capital, durable resources that mediate how visitors decode service cues. Using a SERVPERF-based survey of 407 international travelers departing Quito (Ecuador), we test measurement invariance across six sociodemographic strata with multi-group confirmatory factor analysis. The four-factor SERVPERF core (Access, Lodging, Extra-hotel Services, Attractions) holds, yet partial metric invariance emerges: specific loadings flex with demographic capital. Gen-Z travelers penalize transport reliability and safety; female visitors reward cleanliness and empathy; and Latin American guests are the most critical of basic organization. These patterns expose a boundary condition for universalistic satisfaction models and elevate demographic capital from a descriptive tag to a structuring construct. Managerially, we translate the findings into segment-sensitive levers, visible security for youth and regional markets, gender-responsive facility upgrades, and dual eco-luxury versus digital-detox bundles for long-haul segments. By demonstrating when and how SERVPERF fractures across sociodemographic lines, this study intervenes in three theoretical conversations: (1) capital-based readings of consumption, (2) the search for boundary conditions in service-quality measurement, and (3) the shift from segmentation to capital-sensitive interpretation in emerging markets. The results position Ecuador as a critical case and provide a template for destinations facing similar performance–perception mismatches in the Global South. Full article

Oil prices are volatile. How does this affect Japanese and South Korean firms? Since they import almost all of their oil, oil price increases may harm their economies. To investigate these issues, this paper examines how oil prices affect sectoral stock returns. Using Hamilton’s method to decompose oil price changes into portions driven by global demand and by oil supply, the results indicate that many sectors in both countries benefit from increases in global aggregate demand that raise oil prices. Many industrial firms in Japan that produce advanced products also benefit from supply-driven oil price changes. The finding that many firms benefit from higher oil prices indicates that blanket subsidies to compensate for oil price increases are unnecessary. Targeted subsidies would be more economical and eco-friendly. Many sectors in Japan and Korea that produce for the domestic economy are harmed by oil price increases. Large oil price swings will continue due to wars, tariffs, geopolitical events, and climate change. These will whipsaw sectors in both countries. To shield their economies from oil price changes, Japan and Korea should invest in technologies to improve wind, solar, and hydro power and should facilitate intra-regional trade in renewables. They should also encourage individual sectors such as airlines, cosmetics, agriculture, hotels, semiconductors, and automobiles to reduce their exposure to fossil fuels and to choose environmentally friendly production methods. In addition, both countries should expedite their targets for achieving carbon neutrality. This paper considers ways to achieve these goals. Full article

This paper provides a conceptual analysis of pollution control in the hospitality industry, focusing on pollution generated by hotel operations. Hotels produce significant waste, emissions, and wastewater, impacting environmental and public health. We propose a framework distinguishing between flow and stock pollutants to highlight how both immediate emissions and long-term pollutant accumulation inform pollution management strategies. Using a conceptual framework, with an optimal dynamic model for pollution control, we illustrate the trade-offs hotels face in optimizing pollution control. Practical methods, from regulatory compliance to voluntary sustainability initiatives and economic incentives, are explored to support effective pollution mitigation. While achieving zero emissions is often impractical, an optimal pollution level allows hotels to balance environmental responsibility with economic feasibility, contributing to sustainable tourism and aligning with the values of eco-conscious consumers. Full article

Researchers and companies are placing increasing importance on sustainability to fight climate change. This study analyzes the sustainability of hotel installation, photovoltaic (PV) solar panels, and the transition from traditional lighting to light-emitting diode (LED) bulbs. The results show that for the PV system, the NPV (net present value) varied between 3191 and 11,959 kTND/kW and that the installation of PV panels has a positive NPV of 100% in the case of a high market scenario and 79–84% in the case of a scenario with reduced market activity. Regarding energy optimization, the use of LED bulbs generates an NPV of 346 to 713 TND/bulb, depending on self-consumption and the cost of electricity. Ecological studies show that installing PV panels would reduce carbon dioxide emissions by 424 gCO2eq/kWh, or 61 tCO2eq/year. Furthermore, social evaluations have shown the importance of the use of renewable energy from an energy optimization point of view for the ecological transition. In conclusion, green investments improve the sustainability of hotels. However, to fully exploit this potential, a change in consumer attitudes is needed. Hotels must continue to promote their sustainability efforts while making their guests aware of the importance of making eco-friendly choices. Only a combined approach, involving both hoteliers and guests, will achieve a sustainable transition in the hotel sector. The objective of this article is therefore to examine the multidisciplinary interactions between photovoltaic solar energy and sustainable development by highlighting the inherent opportunities of this multidisciplinary approach for their success in the hospitality sector. Our methodological approach therefore combines a theoretical and a numerical study. These studies play a major role in energy transition projects due to their economic, environmental, technical, and technological contributions, which proves the importance of the multidisciplinary approach to address the energy transition in a holistic way. Full article

Background/Objectives: Human papillomavirus (HPV) vaccination is a critical intervention to prevent cervical cancer, especially in settings where screening is limited. In Togo, cervical cancer is the second most common cancer in women. Togo conducted an HPV vaccination campaign for girls aged 9–14 from 27 November to 1 December 2023, followed by introduction of the vaccine into routine immunization. This study aimed to assess regional disparities in vaccination coverage during this campaign. Methods: A cross-sectional study was conducted using data from the nationwide HPV vaccination campaign. The target population included girls aged 9–14, following school and community-based enumeration. The campaign employed school-based, health facility-based, and community-based vaccination strategies. Data were collected via multiple tools, and monitoring was carried out through daily reports and digital tracking. Results: Out of the estimated 654,402 eligible girls, 304,457 (46.5%) were vaccinated. Vaccine coverage varied significantly by region, ranging from 76% in Kara to 15% in Grand Lomé. In-school settings accounted for 91.3% of vaccinations, with the fixed strategy covering 55.4%. In total, 11 districts exceeded 80% vaccine coverage, while 15 districts had <50%. The highest rate of adverse events following immunization was observed in the Maritime region, primarily involving minor symptoms. Conclusion: Although progress was made in HPV vaccination coverage in Togo, regional disparities highlight the need for targeted interventions. Strategies such as expanding vaccine access, enhancing awareness campaigns, and integrating HPV vaccination into routine immunization could improve coverage. Addressing logistical and cultural barriers is also crucial for equitable vaccination, aiming to achieve international benchmarks and reduce HPV-related disease burdens. Further research should explore qualitative factors influencing vaccine acceptance. Full article

Due to the increase in recreational demands, the significance of protected areas and forests with recreational potential in forests increased with the demands of nature tourism, which in turn provided new income sources to the forestry industry. In the current study, the economic values of the Uzungöl Nature Park’s lake view, an international tourist destination, were estimated using the hedonic pricing method. In the study, 188 questionnaires were conducted with 89 businesses, and the hedonic price function (HPF) was determined based on the study data collected from the businesses in Uzungöl Nature Park. It was estimated that the mean lake view in-room accommodation price for the hotels in Uzungöl Nature Park was USD 207.38 and the lake causes an increase of $2.8 per square meter and $144.67 in total on the room price of the hotels. The study findings demonstrated that the lake view was a desirable quality for hotel rooms, which is reflected in the prices in Uzungöl. The significant contribution of the lake view to room prices would support the planning and management of protected areas that are usually rich in natural resources. Determining the economic value of the lake view will enable business owners operating in the region or those planning to establish new businesses to make more informed pricing strategies. It will also strengthen hotel owners’ marketing campaigns and enable them to think more rationally about new investments (such as adding rooms or services). Business owners will be able to optimize their rooms based on lake views in order to offer more lake-view rooms to customers. Determining the economic value of the lake view will raise awareness about the protection of natural areas. By investing in eco-friendly and sustainable practices, hotel owners will contribute to the conservation of natural resources. The value estimates determined in the present study would also contribute to the employment of total forest value calculations and resource accounting systems. Full article

This study critically examines the mediating role of employees’ eco-friendly behavior (EFB) and the moderating role of green organizational support (GOS) within the relationship between green human resource management (GHRM) and environmental performance (EP) in Turkey’s hospitality sector. As the global hospitality industry grapples with its significant environmental footprint, this research addresses an acute need for empirically grounded insights into how organizational strategies and employee behaviors can be leveraged to achieve sustainability objectives. The study draws on primary data collected from 346 employees across multiple five-star hotels in Turkey. Data collection was facilitated through structured surveys, and analysis employed confirmatory factor analysis and structural equation modeling. Results provide evidence for EFB’s mediating role and GOS’s moderating effects. Findings underscore the need for comprehensive GHRM strategies synergized with robust GOS systems to foster employee commitment to sustainability goals. Full article

The purpose of this study is to evaluate green hotels in Sentosa Island, Singapore, with big data analysis utilizing online reviews regarding environmental sustainability practices. Tourism, while providing significant economic benefits, also contributes to environmental degradation, particularly through the hotel industry, which accounts for a substantial share of global greenhouse gas emissions. Sustainable tourism practices are becoming increasingly popular as the public becomes more aware of the environment. As a result, green hotels emerged as a solution and hotels are taking steps to become eco-friendly. Based on the 3579 online reviews, the findings indicate that green practices, including water and energy conservation, play a crucial role in enhancing customer satisfaction, alongside traditional hospitality elements such as service quality and amenities. The integration underscores the importance of incorporating sustainability into core operations without compromising the high standards of service that guests expect. This research contributes to the understanding of sustainable hospitality practices, offering actionable recommendations for policymakers and hotel managers to foster environmentally friendly practices while maintaining customer satisfaction. Full article

Hotel certifications have become increasingly vital in promoting sustainability within the hospitality industry, providing frameworks that guide hotels toward reducing their environmental footprint, enhancing operational efficiency, and gaining a competitive edge in the marketplace. This review explores the development, types, and impact of hotel certifications, with a focus on prominent schemes, such as LEED, Green Key, and EarthCheck. Through an analysis of case studies from globally recognized hotels, we highlight how certifications contribute to significant reductions in energy and water use, improved waste management, and enhanced biodiversity protection, while also delivering economic benefits through cost savings and increased guest loyalty. Our paper also examines consumer perceptions of certifications and their willingness to pay (WTP) for certified hotels. The findings suggest that eco-conscious travelers, particularly younger generations, are willing to pay a premium for hotels that demonstrate a commitment to sustainability; however, consumer awareness of certification schemes remains limited. The barriers to adopting certifications, such as high initial costs, resource limitations, and management resistance, are also discussed, along with the challenges posed by greenwashing and the proliferation of certification schemes. Looking to the future, this review identifies key trends that will shape the evolution of hotel certifications, including increased transparency, the integration of smart technologies, the expanding role of social responsibility, and their alignment with global sustainability goals, such as the United Nations Sustainable Development Goals (SDGs). Hotel certifications are not only crucial for environmental sustainability, but also serve as a powerful tool for enhancing the economic viability of hotels in an increasingly competitive and sustainability-driven market. Full article

The hospitality sector is a substantial energy consumer, driven by the demands of heating, cooling, lighting and guest amenities. This study explores energy consumption patterns across different hotel types, highlighting luxury hotels’ higher usage compared to mid-range and budget establishments. Key energy drivers include HVAC systems, lighting and hot water. Legislative frameworks, such as the Paris Agreement, the Sustainable Development Goals and European Union directives, set ambitious energy efficiency and emissions targets for the sector. Through case studies on Marriott, Hilton and Hotel Verde, the study demonstrates effective energy-saving practices, including LED lighting, smart HVAC systems and renewable energy integration, which can reduce energy use by 10–20%. The findings show the dual benefits of these measures, which enhance environmental sustainability and reduce operational costs. By adopting these practices, hotels can align with evolving regulatory standards and cater to the growing demand for eco-friendly accommodations. Full article

Based on the Theory of Planned Behavior (TPB), this study presents and tests an integrated model to investigate how individual cultural values influence tourists’ decisions when selecting sustainable accommodation. This study aims to examine the cultural impact on sustainable accommodation choices from the perspectives of tourists in three culturally distinct countries. Data were gathered from 1855 participants in Spain, Norway, and Lithuania using a questionnaire survey method. The data was analyzed using the Partial Least Squares (PLS) method, with statistical analysis based on Structural Equation Modeling (SEM). This study found that uncertainty avoidance and long-term orientation significantly influence attitude. Additionally, collectivism and power distance notably impact subjective norms, while masculinity affects perceived behavioral control. Tourists’ intentions regarding sustainable accommodation choices were determined to be influenced by attitude, subjective norms, and perceived behavioral control. These findings contribute to the theoretical discussion of sustainable purchasing by emphasizing the intricate role of individual cultural values and provide practical insights for developing marketing strategies that resonate with these values. Full article

The 21st century has spotlighted environmental sustainability in global discourse, urging businesses to act responsibly amidst climate change and resource depletion. This study explores the role of green human resource management (GHRM) in fostering the New Ecological Paradigm (NEP) among employees, enhancing organizational commitment (OC), and promoting organizational citizenship behavior towards the environment (OCBE) within the hospitality industry. Findings demonstrate that GHRM practices, including green recruitment, training, and performance management, significantly improve environmental performance and employee engagement in sustainability initiatives. Data were collected from 382 employees working in 5-star hotels in South Korea, utilizing a structured online survey to gather insights into GHRM’s influence on NEP, OC, and OCBE. The analysis was conducted using covariance-based structural equation modeling (CB-SEM) to rigorously test the hypothesized relationships among these constructs. However, integrating GHRM with NEP presents challenges, such as aligning organizational culture with eco-centric values and overcoming resistance to change. Motivated by the urgent need for sustainability, this research underscores the necessity for integrated HRM approaches to achieve sustainability. A key motivation behind this integration is to establish a workforce that not only understands but actively champions environmental stewardship, thereby strengthening the organization’s reputation and competitive advantage. Additionally, challenges such as balancing short-term operational costs with long-term environmental goals persist, requiring strategic commitment and effective resource allocation. Recommendations include embedding sustainability in HR policies, providing comprehensive environmental training, incentivizing green initiatives, establishing robust monitoring systems, and fostering cross-departmental collaboration to reduce the ecological footprint. This study contributes to the growing body of literature on sustainable business practices and highlights the strategic importance of eco-leadership. Full article