Search Results (124)

To avoid tourism market failure caused by inappropriate development strategies, a study was conducted on the travel preferences of Generation Z, the future tourism market. The study found that tourism has shifted from comfortable, tranquil, and easily accessible areas to areas with unique views, extreme topography, proximity to nature, and instagrammable features. This shift reflects tourists’ responses and motivations. This study used a mixed-methods approach, involving 28 tourism managers and 147 Generation Z tourists. Quantitative methods, such as questionnaires, examined tourism motivations through push and pull factors, while in-depth interviews, a qualitative method, examined shifts in the tourism space. The results of this study demonstrate a shift away from the classical view that younger generations’ tourism behavior is predominantly hedonistic and consumptive toward an experience-oriented, nature-connected orientation, aligned with the concept of eco-experiential tourism. Rather than indicating a uniform or definitive shift in reflection, this tendency highlights the growing importance of experiential, cultural, and digital values in Generation Z’s travel preferences. Theoretically, the study contributes to refining existing perspectives by emphasizing the social, technological, and ecological dimensions shaping these preferences. In practice, the findings underscore the need for tourism policies that integrate nature conservation, digital innovation, and the strengthening of local culture to support sustainable destinations. Full article

The present research examines how employees perceive their firms’ CSR initiatives that ultimately translate into desired attitudes and behaviors, i.e., employee environmental commitment (EEC) and knowledge sharing (KS) at the workplace, by underpinning social identity theory. However, when do undesired working conditions, i.e., Perception of Politics (POP), adversely influence these desired outcomes? We deliberately selected 45 firms in the services and manufacturing sectors of Pakistan operating in larger metropolitan cities and prevalent tourist destinations, and actively participating in CSR activities. Thereafter, three self-administered surveys were conducted by employing a time-lagged design with two temporal breaks. A total of 655 surveys were distributed among middle managers across selected firms. Accordingly, it is found that employees who strongly identify with their organizations tend to align their personal values with organizational sustainability efforts and actively participate in environmentally responsible practices. They also demonstrate a greater willingness to share knowledge and enhance the organization’s collective intelligence. However, when employees perceive a high level of political behavior within the organization, their trust in its ethical standards diminishes, leading to various negative attitudes and behaviors in the workplace. This research contributed in two ways to the existing literature: (a) by examining the employees’ understandings of firms’ CSR engagements and their trickle-down effect on EEC and KS, (b) and studying when POP adversely effects the above relationship. Full article

Tourism in active conflict zones constitutes a distinct and contentious form of dark tourism, wherein visitors engage with sites marked by death and tragedy that have significantly shaped public consciousness. This study investigates hot-war tourism as an emerging tourism product in places affected by ongoing conflict, highlighting its potential to foster resilience, support local communities, and enhance social awareness. Using Ukraine as a case study, the paper examines the underlying motivations that drive tourists to such destinations and explores how, under specific conditions, local stakeholders can design tourism offerings that represent both meaningful and responsible travel experiences. War-torn and conflict-affected destinations possess the capacity to transform adversity into opportunities for long-term recovery and sustainable development. The findings contribute to the broader discourse on reimagining tourism in the face of disruption, offering insights into how strategic planning and innovation can enable destinations to rebuild and adapt during times of crisis. Full article

Crisis situations highlight the need for timely planning to mitigate their impacts on the economy and society. The COVID-19 pandemic has emphasized the importance of prevention, preparedness, and effective communication in tourism crises. As tourism involves numerous stakeholders, transparent communication and cooperation are essential for coordinated crisis responses. The aim of this work is to examine management’s perception of the relationship between crisis planning, communication, and cooperation with the achievement of sustainable destination management, and to identify key factors in the preparatory and reactive phases of a crisis. The questionnaire was distributed online to 533 directors of Croatian tourist boards, of which 165 responses were valid and analyzed using regression analysis. The results confirmed a statistically significant connection between planning for crisis situations, communication, cooperation with effective tourist destination crisis management, and the contribution of these factors to resilience and long-term sustainability. Crisis management in tourism contributes to the preservation of the social, economic, and ecological values necessary for sustainable development. To align economic growth with environmental and social concerns, coordinated action by governments, the private sector, and local communities is required. Enhanced education, trust, and systematic cooperation help build resilient destinations that are prepared to respond effectively to short-term shocks and long-term challenges. Full article

This study examines how digital nomads act as unintentional brand ambassadors shaping destination image via lifestyle content. Although nomads influence place perceptions through blogs, vlogs, and social media, tourism institutions rarely acknowledge their role. We theorize this diffuse effect as ambient influence—the cumulative, non-promotional impact of lifestyle posts—and test whether nomads operate as unintentional brand intermediaries affecting destination image and travel intention. A multi-method design includes a survey of 487 international travelers modeling links among exposure, perceived authenticity, destination image, and travel intention; an experiment with 210 participants comparing nomad versus influencer videos; and interviews with 14 DMO professionals examining institutional responses. Results indicate that nomad content improves destination image and travel intention via perceived authenticity and relational trust. Relative to influencers, nomads are viewed as more credible and less commercially motivated. However, qualitative evidence shows that DMOs often overlook this influence due to ambiguity, control-oriented branding, and reliance on performance metrics ill-suited to informal media. The study formalizes ambient influence to capture the cumulative, non-promotional impact of nomad content and identifies a strategic blind spot in institutional engagement. It contributes by reconceptualizing influence beyond formal marketing and offers guidance for tourism management, including broader recognition frameworks and updated evaluation of user-generated content. Full article

Zanzibar has witnessed fast growth in tourism due to its natural beauty and unique cultural values. On average, about 600,000 tourists arrive annually, creating demand for more hotels, which significantly adds to the generation of waste streams on the island. Food waste is a multifaceted issue and a cross-sectoral problem. However, existing research on food waste management in hospitality focuses mainly on operational and managerial perspectives, while overlooking the role of stakeholder engagement and their social interactions, creating a gap in understanding the relational and context-specific factors shaping sustainable practices, particularly in small island destinations. Therefore, collaborative efforts from different stakeholders are required to ensure sustainable waste management. This study aims to map the key stakeholders and analyze engagement dynamics and structural patterns of social networks to improve hotel food waste management as part of a sustainable tourism strategy in Zanzibar. Stakeholder mapping and analysis, and social network analysis, were applied to examine both the dynamic and interaction patterns. Semi-structured interviews were conducted with different stakeholders related to tourism and waste management operations to solicit their roles, responsibilities, interests, knowledge, interaction, information sharing, influence, and power in decision-making. The results revealed that waste management is the responsibility of local authorities, and there was limited interaction, information sharing, and coordination among stakeholders and across sectors. Building collaborative relationships is important and can be achieved by stimulating interactions through active communication platforms, including social media and online webinar sessions. Moreover, the study proposes a context-specific model for analyzing small-scale stakeholder interactions regarding food waste management in tourist hotels that can inform future stakeholder coordination and policy interventions. Full article

Countries encounter significant challenges in the context of the climate crisis, prompting the implementation of environmentally sustainable measures in vulnerable sectors such as tourism. Nevertheless, inadequate levels of public awareness often delay or—in certain cases—hinder the adoption of such measures. This study focuses on the tourism sector in Greece, which is particularly resource-intensive in terms of energy and water consumption, especially in regions frequently affected by extreme weather events. The study’s objective is to evaluate the level of environmental awareness and behavioral profiles of tourists. Firstly, our study provides a literature review addressing the tourism vulnerabilities related to climate change, the nexus between tourism and environmental pressures, the role of public awareness in shaping policy obstacles, and finally issues related to environmental social and individual responsibility and attitudes. Subsequently, a relevant survey was conducted using a structured questionnaire to outline the profile and preferences of home domestic tourists in Greece. Our results indicate a generally moderate to low level of awareness: approximately 80% of respondents believe tourism has minimal or no impact on climate change, while only about 15% endorsed the need for stricter regulatory measures. Moreover, our findings underscore a significant knowledge gap regarding ongoing challenges related to water resource management. Notably, respondents with higher levels of awareness exhibited more positive attitudes towards sustainability-oriented measures. Overall, our study indicates that enhancing environmental awareness through targeted campaigns and effective communication strategies is crucial. In this respect, cultivating the notion of the “responsible tourist” emerges as a key prerequisite for ensuring the long-term sustainability of the tourism sector in Greece, as a responsible tourist contributes to the long-term sustainability and the tourist profile of a destination for both visitors and residents. Full article

This study explores tourist motivations through a mixed-methods approach, combining qualitative coding of open-ended responses with quantitative network analysis. By examining why vacationing is important, we identified eight motivation categories including Physical & Mental Renewal, Social Bonding, and Novelty & Adventure. Network analysis revealed significant co-occurrence patterns between motivations, challenging traditional push–pull frameworks by demonstrating that travelers simultaneously hold multiple, sometimes paradoxical desires. Demographic comparisons showed that women emphasize relaxation and rejuvenation, while men prioritize novelty and exploration. Age-related differences revealed younger travelers seek adventure and personal growth, while middle-aged participants valued family time and relaxation. Our findings demonstrate how tourist motivations function as interconnected constellations rather than isolated factors. By highlighting tensions such as comfort versus sustainability, digital detox versus connectivity, and novelty versus familiarity, the study illustrates how motivational paradoxes can inform destination management strategies. These results offer practical guidance for DMOs, particularly in contexts of overtourism where repositioning is needed, and for new destinations seeking to differentiate themselves in a competitive global market. Framing motivations within these broader transformations—post-pandemic regeneration, sustainability debates, and digital lifestyle shifts—enhances the relevance of our contribution to both scholarship and practice. Full article

Artificial intelligence (AI) is profoundly transforming heritage tourism through the incorporation of technological solutions that reconfigure the ways in which cultural heritage is conserved, interpreted, and experienced. This article presents a critical and systematic review of current AI applications in this field, with a special focus on their impact on destination management, the personalization of tourist experiences, universal accessibility, and the preservation of both tangible and intangible assets. Based on an analysis of the scientific literature and international use cases, key technologies such as machine learning, computer vision, generative models, and recommendation systems are identified. These tools enable everything from the virtual reconstruction of historical sites to the development of intelligent cultural assistants and adaptive tours, improving the visitor experience and promoting inclusion. This study also examines the main ethical, technical, and epistemological challenges associated with this transformation, including algorithmic surveillance, data protection, interoperability between platforms, the digital divide, and the reconfiguration of heritage knowledge production processes. In conclusion, this study argues that AI, when implemented in accordance with principles of responsibility, sustainability, and cultural sensitivity, can serve as a strategic instrument for ensuring the accessibility, representativeness, and social relevance of cultural heritage in the digital age. However, its effective integration necessitates the development of sector-specific ethical frameworks, inclusive governance models, and sustainable technological implementation strategies that promote equity, community participation, and long-term viability. Furthermore, this article highlights the need for empirical research to assess the actual impact of these technologies and for the creation of indicators to evaluate their effectiveness, fairness, and contribution to the Sustainable Development Goals. Full article

This study examines the impact of food authenticity and social media exposure on revisit intention, mediated by the roles of memorable culinary tourism experience and destination image. This research uses a quantitative approach with an explanatory research type. The survey was conducted on 400 domestic tourists who had experienced local culinary tourism in Magelang Regency through the distribution of questionnaires. Data analysis used Structural Equation Modeling (SEM) with the LISREL 8.8 software. The research results indicate that food authenticity and social media exposure have a positive and significant impact on revisit intention, mediated by the Memorable Culinary Tourism Experiences and Destination Image. These findings expand the Consumer Behavior Theory by integrating cultural and digital elements, strengthen the Stimulus–Organism–Response (SOR) Theory, and support the development of Brand Equity Theory in culinary tourism destinations. Full article

Sustainable tourism requires balancing environmental protection, social equity, and economic viability, yet its effective promotion depends on communication strategies that genuinely capture travelers’ attention. Despite growing emphasis on ecological responsibility in marketing, little is known about how sustainability-related content in tourism advertising is actually perceived. This study addresses this gap by examining visual attention to eco-oriented elements in promotional materials through eye-tracking technology. The research aimed to identify whether ecological certifications, slogans, and related cues attract attention and influence consumer choices, and to assess how these processes are moderated by individual ecological awareness. An experimental design was conducted with 23 young adults (aged 18–22) who viewed three tourism offers differing in their degree of sustainability messaging. Eye movements were recorded with the Gazepoint GP3 HD eye-tracker, focusing on predefined Areas of Interest (AOIs), including ecological certificates, pricing, and imagery. Heatmaps and fixation metrics were complemented by a post-exposure questionnaire. The results indicate that visually dominant components such as destination images and pricing consistently attracted the most attention, while sustainability cues were noticed but rarely prioritized. Participants with higher ecological awareness actively sought and recalled these elements, highlighting the moderating role of intrinsic motivation. The study contributes to both sustainable tourism and neuromarketing research by demonstrating how ecological values interact with perceptual behavior. Practically, it shows that eye-tracking can guide the optimal placement and design of sustainability cues in advertising. The exploratory nature and small, homogeneous sample are acknowledged as limitations, but they provide a valuable foundation for future large-scale studies. Full article

The shift toward experience-oriented travel has positioned food as a central driver for attracting visitors to sustainable destinations, directly supporting United Nations Sustainable Development Goal (SDG)11 (resilient cities) and SDG 12 (responsible consumption). While prior research has predominantly emphasised marketing outcomes, the role of bodily experiences in shaping gastronomic tourism has received less attention. This study explores how sensory elements (sight, sound, smell, taste, and touch) and non-sensory elements (including cultural meaning and service quality) jointly influence food-related travel experiences. Twenty-five self-identified food travellers were interviewed in a United Nations Educational, Scientific and Cultural Organization (UNESCO) City of Gastronomy, and their narratives were analysed using a three-stage grounded theory approach in NVivo 12. The resulting model identifies four interrelated dimensions: (1) embodied experience, grounded in culinary memories and shared cultural narratives; (2) sensory stimulation arising from food and its surroundings; (3) situated embodiment, shaped by location, timing, and social interaction; and (4) environmental perception, encompassing food presentation, facility quality, cleanliness, and pricing fairness. These dimensions interact to enhance overall experience quality. By integrating an embodied perspective with a sustainability focus, this study advances tourism experience research and offers practical guidance for designing multisensory dining environments, fostering environmentally responsible visitor behaviour, and ensuring a balanced relationship between price and perceived value. Full article

The Content-Centric Network (CCN) presents an alternative to the conventional TCP/IP network, where IP is fundamental for communication between the source and destination. Instead of relying on IP addresses, CCN emphasizes content to enable efficient data distribution through caching and delivery. The increasing demand of graphic-intensive applications requires minimal response time and optimized resource utilization. Therefore, the CCN plays a vital role due to its efficient architecture and content management approach. To reduce data retrieval delays in CCNs, traditional methods improve caching mechanisms through clustering. However, these methods do not address the optimal use of resources, including CPU, memory, storage, and available links, along with the incorporation of social awareness. This study proposes SARAC4N, a socially and resource-aware caching framework for clustered Content-Centric Networks that integrates dual-head clustering and popularity-driven content placement. It enhances caching efficiency, reduces retrieval delays, and improves resource utilization across heterogeneous network topologies. This approach will help resolve congestion issues while enhancing social awareness, lowering error rates, and ensuring efficient content delivery. The proposed Socially and Resource-Aware Caching in Clustered Content-Centric Network (SARAC4N) enhances caching effectiveness by optimally utilizing resources and positioning them with social awareness within the cluster. Furthermore, it enhances metrics such as data retrieval time, reduces computation and memory usage, minimizes data redundancy, optimizes network usage, and lowers storage requirements, all while maintaining a very low error rate. Full article

This study examines the role of public–private partnerships in promoting the sustainable development of travel destinations through a comparative analysis of two emblematic heritage-based hospitality projects: Dar Tantora in Al Ula, Saudi Arabia, and Sextantio Le Grotte della Civita in Matera, Italy. These case studies were analysed through both architectural–urban and economic–legal perspectives to highlight how public–private partnership models can support heritage conservation, community engagement, and responsible tourism development. A mixed-methods approach was employed, combining quantitative indicators—such as projected profitability, tourist volume, and employment—with qualitative insights from interviews with key stakeholders. The analysis reveals that while both models prioritise cultural authenticity and adaptive reuse, they differ significantly in funding structures, legal frameworks, and governance dynamics. Dar Tantora exemplifies a top-down, publicly funded model integrated into Saudi Arabia’s Vision 2030 strategy, whereas Sextantio reflects a bottom-up, private initiative rooted in social enterprise. The findings offer insights into how different public–private partnership configurations can foster sustainable tourism development, depending on local context, institutional frameworks, and strategic goals. The study contributes to the broader discourse on regenerative tourism, architectural conservation, and policy-driven heritage reuse. Full article

Urban growth often surpasses the actual needs of the population, leading to inefficient land use and long-term environmental challenges. This study provides an integrated perspective on urban landscape transformation by linking socio-demographic dynamics with ecological consequences, notably vegetation loss and increased impervious surfaces. The study area is Năvodari Administrative-Territorial Unit (ATU), a coastal tourist city located along the Black Sea in Romania. By integrating geospatial datasets such as Urban Atlas and Corine Land Cover with population- and construction-related statistics, the analysis reveals a disproportionate increase in urbanized land compared to population growth. Time-series analyses based on the Normalized Difference Vegetation Index (NDVI) and Normalized Difference Built-up Index (NDBI) from 1990 to 2022 highlight significant ecological degradation, including vegetation loss and increased built-up density. The findings suggest that real estate investment and tourism-driven development play a more substantial role than demographic dynamics in shaping land use change. Understanding urban expansion as a coupled social–ecological process is essential for promoting sustainable planning and enhancing environmental resilience. While this study is focused on the coastal city of Năvodari, its insights are relevant to a broader international context, particularly for rapidly developing tourist destinations facing similar urban and ecological pressures. The findings support efforts toward more inclusive, balanced, and environmentally responsible urban development, aligning with the core principles of Sustainable Development Goal 11, particularly Target 11.3, which emphasizes sustainable urbanization and efficient land use. Full article