Search Results (64)

Sustainability has become a key focus in the hospitality industry, with travelers increasingly seeking accommodations with strong environmental commitments. As part of this trend, many hotels are adopting green marketing strategies to improve their brand image and appeal to eco-conscious consumers. However, the challenge lies in ensuring that these strategies are perceived as genuine rather than as “greenwashing,” which undermines their effectiveness and harms the brand’s credibility. This study examines the impact of green marketing strategies on the brand image of 5-star hotels in Lima, Peru. A survey of 206 hotel clients reveals that the implementation of green marketing positively influences the perceived benefits, corporate image, trust, and loyalty associated with these establishments. The results highlight that younger generations, particularly Millennials and Generation Z, are more likely to value sustainability initiatives, making them an important target for hotels seeking to enhance their brand image through eco-friendly practices. The findings suggest that effective communication of sustainable practices and transparency are essential to avoid greenwashing and build customer loyalty. This research contributes to the limited knowledge on green marketing in the Peruvian hotel sector and provides insights for both hotel managers and researchers on the importance of integrating genuine sustainability efforts into their marketing strategies. Full article

This study investigated how specific sustainability topics disclosed in standalone sustainability reports influence firm value and whether third-party assurance moderates this relationship. Drawing on signaling, agency, stakeholder, and legitimacy theories, we applied latent Dirichlet allocation (LDA) to extract latent topics from U.S. corporate sustainability reports. We analyzed their impact on Tobin’s Q using panel regressions and supplement our findings with discrete Bayesian networks (DBNs) and Shapley additive explanations (SHAP) to capture non-linear patterns. We identified six core topics: environmental impact, sustainable consumption, daily necessities, socio-economic impact, healthcare, and operations. The results revealed that topics of healthcare and daily necessities have immediate and sustained positive effects on firm value, while environmental and socio-economic impact topics demonstrate lagged effects, primarily two years after disclosure. The presence of assurance, however, produces mixed outcomes: it enhances credibility in some cases, but reduces firm value in others, especially when applied to environmental and socio-economic disclosures. This suggests a dual signaling effect of assurance, potentially increasing investor scrutiny when gaps in performance are highlighted. Our findings underscore the importance of topic selection, consistency in reporting, and strategic application of assurance in ESG communications to maintain stakeholder trust and market value. Full article

With growing public concern over environmental issues, organizations are facing increasing pressure to demonstrate a genuine and measurable commitment to environmental sustainability. In this context, understanding how corporate environmental responsibility (CER) shapes employee engagement (EE) is essential. This understanding helps align organizational behavior with both internal goals and broader societal expectations. Although the impact of corporate social responsibility (CSR) on EE has been widely studied, the specific role of CER—a key subdimension of CSR—remains underexplored. To address this gap, we developed a moderated mediation model grounded in social exchange theory, social identity theory, and signaling theory. This model aims to reveal how CER influences EE and through which mechanisms. Based on survey data from 418 employees in large Chinese manufacturing firms, our results show that perceived CER significantly enhances EE. This effect occurs primarily through the strengthening of organizational pride. Furthermore, online media coverage reinforces the relationship between perceived CER and organizational pride. It also amplifies the indirect impact of perceived CER on EE via this pride. These findings contribute to the corporate sustainability literature by showing how credible and visible environmental actions can enhance employee alignment and engagement. Practical implications are discussed for organizations seeking to connect managerial priorities with society’s call for transparent and authentic environmental initiatives. Full article

In the context of the GCC, the adoption of integrated reporting (IR) remains limited, due in part to weak regulatory enforcement, a lack of awareness of the strategic benefits of IR, and a strong focus on short-term financial results. This limited reporting context presents a significant challenge for firms to credibly demonstrate their value to the market and attract potential investors, thus communicating long-term value. Given these limitations, this study considers how IR contributes to firm value, but also examines the mediating role that firm image (FI) plays in this relationship as a reputational construct representing stakeholder perspectives of a firm’s transparency and accountability. The research employs a quantitative methodology, analysing secondary data from corporate governance and integrated reports spanning 2017–2018 to 2022–2023. Findings indicate a positive and robust relationship between integrated reporting and the firm’s value, which was assessed using Tobin’s Q. The findings highlight the significant mediating role of firm image, illustrating how IR practices, via increased transparency, accountability, and sustainability, enhance firm value. This study provides significant insights for researchers, policymakers, and corporate managers, highlighting the strategic relevance of IR in the GCC region. The findings demonstrate that integrated reporting improves transparency, accountability, and sustainability, thereby assisting corporate managers in utilising IR to enhance firm image and facilitate value creation. Policymakers can utilise these insights to develop regulatory frameworks that promote integrated reporting practices, thereby enhancing transparency and sustainable growth within the corporate sector. Full article

In October 2024, a DANA (Isolated Depression at High Levels) triggered torrential rains across the Valencian Community, causing 227 deaths, severe infrastructure damage, and economic losses estimated at €17.8 billion. In this context of crisis, startups, despite having fewer resources and less experience than large corporations, played a significant role in crisis communication, shaping public perception and operational continuity. This study explores the communication strategies adopted by startups during and after the disaster, focusing on their activity on Instagram, TikTok, and Facebook between October 2024 and January 2025. Using a mixed-methods approach, we conducted a quantitative analysis of digital discourse through the Fanpage Karma tool, assessing metrics such as engagement, reach, and posting frequency. Sentiment analysis was performed using GPT-4, an advanced natural language processing model, and in-depth interviews with startup representatives provided qualitative insights into reputational impacts. The findings reveal that startups which aligned their discourse with the social context, prioritizing transparency and emotional proximity, enhanced their visibility and credibility. These results underscore how effective crisis communication not only mitigates reputational risk but also strengthens the local entrepreneurial ecosystem through trust-building and social responsibility. Full article

This study examines the causal and dynamic effects of carbon information disclosure on firm value, using a policy-driven setting in China’s carbon-intensive industries. In 2018, the Ministry of Ecology and Environment implemented a regulatory policy requiring internal carbon accounting and third-party verification for carbon-intensive enterprises, without mandating public disclosure. This exogenous policy shock offers a quasi-natural experiment to investigate how firms in carbon-intensive industries respond to environmental mandates through voluntary disclosure and how such disclosure affects their market valuation. Employing a difference-in-differences framework combined with two-stage least squares estimation, we identify a significant increase in carbon information disclosure following the policy intervention. This disclosure leads to a positive and growing effect on firm value, particularly when sustained over multiple years. Moreover, the valuation effect is moderated by regional environmental regulation: firms in areas with lower enforcement intensity benefit more from disclosure, as the signal is perceived to be more voluntary and credible. These findings provide robust causal evidence on the role of carbon information disclosure in shaping market outcomes under regulatory pressure. The study contributes to the literature on environmental regulation and corporate financial behavior in emerging markets. Full article

Integrated Reporting (IR) has gained prominence as a comprehensive approach to corporate disclosure, yet theoretical clarity is still developing regarding how governance mechanisms shape IR quality and its relation to ESG risk ratings. Addressing this gap, this study explores the influence of board and audit committee characteristics on IR quality and whether an improved IR quality is associated with a lower ESG risk. Drawing on different theories, this research examines how governance structures enhance transparency and accountability in line with societal expectations. Based on panel data from 158 firms across four years (2019–2022), a random effects Panel EGLS regression model is employed along with an endogeneity check. Findings show that board independence and the presence of women members significantly enhance the IR quality, while board size is not a determining factor. Similarly, audit committee independence and meeting frequency positively influence the IR quality, whereas committee size does not. Furthermore, firms with a higher IR quality demonstrate significantly lower ESG risk scores. These results underscore the theoretical proposition that effective governance improves disclosure credibility and reduces information asymmetry. This study suggests that reinforcing board independence and diversity can enhance reporting quality and stakeholder trust, offering a strategic path toward more sustainable and transparent corporate behavior. Full article

By aggregating intelligence on emerging threats, attack techniques, and vulnerabilities, organizations can establish a more comprehensive threat landscape awareness and proactively identify potential risks. However, in the process of sharing threat intelligence, companies often hesitate due to concerns over information leakage, which reduces their willingness to collaborate. Furthermore, the lack of transparency and credibility in intelligence sources has negatively impacted the quality and trustworthiness of shared data. To address these issues, authors aim to leverage blockchain technology, utilizing its decentralized and tamper-proof properties to ensure corporate privacy and the reliability of intelligence sources. Additionally, a dual blockchain architecture is implemented to enhance operational efficiency and reduce storage burdens. However, with the advent of large-scale quantum computing, traditional cryptographic mechanisms used in blockchain systems face potential vulnerabilities due to Shor’s algorithm, which threatens widely adopted public key cryptographic schemes. To ensure long-term security and resilience in a quantum-enabled threat landscape, quantum-resistant cryptographic technologies, including SPHINCS+ and CRYSTALS-KYBER, are integrated to facilitate quantum-safe migration in blockchain applications, ensuring system security and resilience in future environments of quantum computing. Full article

We investigate the association between voluntary assurance of a firm’s corporate social responsibility (CSR) report and earnings management. A concern with CSR reports is they are used to promote a socially responsible image without a meaningful commitment to CSR activities, referred to as “greenwashing”. To credibly signal the CSR report is reliable, a firm can incur the additional costs to voluntarily obtain assurance. Our results show that strong corporate governance plays a crucial role in limiting earnings management. The most consistent improvements in earnings quality occur when firms combine strong governance with CSR assurance from a non-accounting provider (NonACCT). The combination of strong governance and NonACCT assurance appears to be mutually reinforcing, suggesting a symbolic legitimacy strategy that is also substantively effective. Full article

As environmental, social, and governance (ESG) concerns increasingly shape corporate behavior, understanding their financial implications remains critical. This study investigates the impact of ESG performance on shareholder value, focusing on the mediating role of dividend policy. A multi-period difference-in-differences (DID) approach is applied to panel data from Chinese A-share listed firms between 2011 and 2022 to address endogeneity and establish causal inference. The empirical findings indicate that strong ESG performance significantly enhances shareholder value and that dividend policy is a credible transmission mechanism by signaling financial stability and governance quality. Heterogeneity analysis reveals that the magnitude of the ESG effect is further shaped by firm size, profitability, and ownership concentration, with larger, more profitable, and less concentrated firms benefiting more. Industry-level analysis reveals stronger ESG effects in capital- and technology-intensive sectors, with comparatively minor effects in labor-intensive industries. These results extend the literature by clarifying how ESG translates into financial value and by identifying contextual conditions that amplify or attenuate its impact. The findings also offer practical insights for aligning ESG strategies with financial policies and tailoring sustainability regulation to organizational and industry-specific dynamics. Full article

This research presents a novel framework and experimental results that combine zero-knowledge proofs (ZKPs) with private blockchain technology to safeguard whistleblower privacy while ensuring secure digital evidence submission and verification. For example, whistleblowers involved in corporate fraud cases can submit sensitive financial records anonymously while maintaining the credibility of the evidence. The proposed framework introduces several key innovations, including a private blockchain implementation utilising proof-of-work (PoW) consensus to ensure immutable storage and thorough scrutiny of submitted evidence, with mining difficulty dynamically aligned to the sensitivity of the data. It also features an adaptive difficulty mechanism that automatically adjusts computational requirements based on the sensitivity of the evidence, providing tailored protection levels. In addition, a unique two-phase validation process is incorporated, which generates a digital signature from the evidence alongside random challenges, significantly improving security and authenticity. The integration of ZKPs enables iterative hash-based verification between parties (Prover and Verifier) while maintaining the complete privacy of the source data. This research investigates the whistleblower’s niche in traditional digital evidence management systems (DEMSs), prioritising privacy without compromising evidence integrity. Experimental results demonstrate the framework’s effectiveness in preserving anonymity while assuring the authenticity of the evidence, making it useful for judicial systems and organisations handling sensitive disclosures. This paper signifies notable progress in secure whistleblowing systems, offering a way to juggle transparency with informant confidentiality. Full article

The use of artificial intelligence (AI) in journalism has transformed the sector, with media generating content automatically without journalists’ involvement, and various media companies implementing AI solutions. Some research suggests AI-authored articles are perceived as equally credible as human-written content, while others raise concerns about misinformation and trust erosion Most studies focus on journalists’ views, with audience attitudes explored mainly through quantitative methods, though there is no consensus regarding the acceptability of AI use by news organizations. We explore AI’s role in journalism through audience research, conducting five focus groups to understand public perceptions. The findings highlight concerns about AI-generated content, particularly potential errors, opacity, and coldness of the content. The information is perceived as somewhat less valuable, being viewed as more automated and requiring less human effort. These concerns coexist with a certain view of AI content as more objective, unbiased, and closer to the ideal of independence from political and economic pressures. Nevertheless, citizens with more AI knowledge question the neutrality of automated content, suspecting biases from corporate interests or journalists influencing the prompts. Full article

This article examines whether the presentation of integrated reports (IRs), the external assurance of non-financial information, and the use of auditing standards affect market liquidity and the accuracy of earnings per share forecasts in the Chilean market following the publication of the International IR Framework. Using ordinary least squares estimations, results show that IRs significantly reduce information asymmetry, thereby improving market liquidity. This effect is reinforced when non-financial information is externally assured, particularly under the ISAE3000 standard. However, neither IRs nor external assurance significantly impact financial analysts’ earnings forecast accuracy, suggesting that such information serves a complementary role in their evaluations. This study contributes to the literature by providing empirical evidence on the role of IRs and assurance in emerging economies, emphasizing their effectiveness in enhancing transparency and liquidity. The findings have direct implications for companies, as they suggest that adopting IRs and obtaining external assurance can strengthen market perceptions and investor confidence, particularly when using the ISAE3000 standard. For regulators, the results highlight the potential benefits of promoting standardized sustainability disclosures and assurance mechanisms to foster transparency in capital markets. Investors, in turn, can use IR quality and assurance as signals of corporate credibility and long-term value creation. Full article

Against the backdrop of global efforts towards carbon peak and carbon neutrality, enhancing the level of green innovation in enterprises represents a significant challenge faced by governments worldwide. The practice of establishing a certification system for high-tech enterprises and leveraging this certification to influence corporate behavior has been shown to be an effective approach. This paper constructs an analytical framework based on incentive effects, signaling effects, and external pressure, employing the negative binomial regression method to evaluate the impact of high-tech enterprise certification on green innovation using data from listed companies in China from 2006 to 2023. The research findings indicate that, generally speaking, this certification primarily promotes green innovation through increased government subsidies, alleviation of financing constraints, and enhanced market attention. Further analysis reveals that its impact is particularly pronounced on state-owned enterprises, enterprises in central regions, and labor-intensive enterprises. Based on these research outcomes, this paper recommends that the government should further strengthen the construction of the certification system to enhance its credibility and authority; place greater emphasis on green-oriented fiscal subsidy policies; promote the development of green finance to alleviate financing constraints for enterprises; and refine the external supervision mechanisms of the capital market to provide robust support for enterprise green innovation. This study deepens the understanding of the relationship between government institutional construction and green innovation and provides empirical evidence for transforming the economic development model. Full article

In this research endeavor, we investigate the potential influence exerted by ESG performance on the market capitalization of non-financial corporations included within the UK FTSE All-Share Index during the eleven-year period spanning 2010 to 2021. Integrating insights from Resource-Based View and Stakeholder Theory, this research extends the literature by considering the moderating effect of governance on the ESG–market capitalization association. This study analyzes a comprehensive dataset of UK firms, employing robust econometric techniques to substantiate its conclusions. The results demonstrate a robust positive association between the overall ESG pillars and market capitalization. Environmental, social, and governance performances independently contribute to an increased market value. The analysis reveals that firms with superior internal governance structures, characterized by the presence of independent board members, board size, an independent audit committee, and the implementation of a split CEO–chair structure, experience a magnified positive impact from ESG disclosures on market capitalization. Effective governance mechanisms enhance the credibility and effectiveness of ESG initiatives, aligning them with stakeholder expectations and regulatory standards. This alignment fosters trust and cooperation, driving better financial performance and increasing market value. This research adds its voice to the increasingly compelling body of evidence that underscores the financial advantages associated with ESG integration and highlights the critical role of internal governance in amplifying these benefits. The findings have significant implications for policymakers, investors, and corporate managers. They advocate for the strategic incorporation of ESG criteria into corporate governance frameworks to achieve sustainable financial success. Full article