Search Results (144)

In recent years, greenwashing has been seen as a critical issue in the tourism and hospitality sector. This study is structured to systematically examine the literature on greenwashing in the tourism and hospitality industry and to establish a study identity. The study is based on the evaluation of 42 qualified articles from the WoS and Scopus databases using the SLR method, in harmony with the PRISMA protocol. As a result of the analyses, the research was classified into seven thematic headings: consumer perception and behavioral responses; employee behavior and internal effects; corporate communication and marketing strategies; strategic corporate social responsibility; critical approaches; greenhushing; and conceptual framework development. According to these findings, extensive study has been focused on consumer perceptions and behavioral responses, yet lacks information on environmentally friendly practices, employee behavior, and organizational structures. This study is important because it connects these different views, offering a practical model that works for both researchers and professionals. While the agricultural and retail dimensions have been well-documented, this study distinguishes itself by situating the analysis within the unique framework of tourism and hospitality. Full article

Early detection of small-scale fires is crucial for minimizing damage and enabling rapid emergency response. While recent deep learning-based fire detection systems have achieved high accuracy, they still face three key challenges: (1) limited deployability in resource-constrained edge environments due to high computational costs, (2) performance degradation caused by feature interference when jointly learning flame and smoke features in a single backbone, and (3) low sensitivity to small flames and thin smoke in the initial stages. To address these issues, we propose a lightweight dual-stream fire detection architecture based on YOLOv5n, which learns flame and smoke features separately to improve both accuracy and efficiency under strict edge constraints. The proposed method integrates two specialized attention modules: ESCFM++, which enhances spatial and channel discrimination for sharp boundaries and local flame structures (flame), and ESCFM-RS, which captures low-contrast, diffuse smoke patterns through depthwise convolutions and residual scaling (smoke). On the D-Fire dataset, the flame detector achieved 74.5% mAP@50 with only 1.89 M parameters, while the smoke detector achieved 89.2% mAP@50. When deployed on an NVIDIA Jetson Xavier NX (NVIDIA Corporation, Santa Clara, CA, USA)., the system achieved 59.7 FPS (single-stream) and 28.3 FPS (dual-tream) with GPU utilization below 90% and power consumption under 17 W. Under identical on-device conditions, it outperforms YOLOv9t and YOLOv12n by 36–62% in FPS and 0.7–2.0% in detection accuracy. We further validate deployment via outdoor day/night long-range live-stream tests on Jetson using our flame detector, showing reliable capture of small, distant flames that appear as tiny cues on the screen, particularly in challenging daytime scenes. These results demonstrate overall that modality-specific stream specialization and ESCFM attention reduce feature interference while improving detection accuracy and computational efficiency for real-time edge-device fire monitoring. Full article

This study examines how major global hotel groups construct sustainability through corporate communication, assessing both the thematic content and the internal coherence of their Environmental-Social-Governance (ESG) narratives. The research question is How do international hotel corporations construct sustainability through their corporate communication and ESG reporting? The research applies qualitative content analysis of sustainability reports from ten international hotel corporations and a four-layer discursive coherence model (performance, operational, narrative, strategic), the study analyses 888 coded quotations and 205 sustainability-theme occurrences in ATLAS.ti version 25, a qualitative data-analysis software. Results show that while measurable, performance-based disclosures dominate—such as digital food-waste monitoring, emissions-intensity reductions, and responsible sourcing—symbolic language remains strategically deployed to reinforce identity, purpose, and legitimacy. Across the sector, sustainability discourse converges around four recurring pillars: environmental performance leadership, community resilience, responsible business governance, and inclusive economic empowerment. The study advances theoretical work on sustainability communication by conceptualizing discursive coherence as an indicator of organizational authenticity and offers actionable insights for enhancing credibility and stakeholder trust in corporate ESG reporting. Full article

Background: Thalassotherapy, which combines seawater, marine mud, and maritime climate, has been traditionally used to support musculoskeletal recovery. Its thermal, biochemical, and mechanical properties may enhance tissue healing and modulate inflammation. This study aimed to evaluate the short-term clinical effects of a standardized two-week thalassotherapy program compared with conventional rehabilitation in post-traumatic patients. Methods: A matched controlled cohort study was conducted at the Corpore Sano Sanatorium, Techirghiol, Romania. Post-traumatic patients followed identical physiotherapy and hydrokinetic exercise routines; additionally, the thalassotherapy group received daily seawater baths, sapropelic mud applications, and exposure to marine aerosols. Pain levels, joint mobility, inflammatory status, and quality of life were assessed before and after the intervention. Adverse events and treatment tolerance were monitored throughout the study. Results: Patients undergoing thalassotherapy experienced more pronounced improvements in musculoskeletal function, pain relief, inflammatory balance, and quality-of-life outcomes compared with those receiving standard rehabilitation alone. Both interventions contributed to clinical progress, but the magnitude of change was consistently greater among patients treated with marine-based therapies. No adverse events or intolerance reactions were recorded, and all participants completed the program. Conclusions: Thalassotherapy may provide complementary short-term benefits in post-traumatic rehabilitation, enhancing functional recovery, symptom relief, and perceived well-being. However, due to the non-randomized design and short follow-up period, these findings should be interpreted cautiously. Further randomized studies with long-term outcomes are required to confirm the therapeutic role of thalassotherapy in modern rehabilitation practice. Full article

With the development of the internet and the increasing maturity of social media ecosystems, online collective actions within digital social networks have become more frequent and exhibit new patterns. Research on the mechanisms and governance of online collective action has become a crucial aspect of corporate crisis management. This study constructs an online social network with scale-free (BA) characteristics, defines individual properties and interaction rules based on the SIR model, and simulates the outbreak and intervention of online collective actions. The findings indicate that netizens with similar cognitions spontaneously form virtually clustered groups under the influence of triggering events, progressing through emotional arousal, emotional expression, and emotional mobilization, ultimately leading to large-scale online collective action. Collective actions initiated by opinion leaders tend to be more widespread, sudden, and persistent. To mitigate online collective actions, companies should enhance the transparency of core event information, promptly address the demands of action groups, soothe public sentiment, respond to societal concerns, and strengthen guidance over opinion leaders in public discourse. Full article

Industrial tourism has become an increasingly important means of promoting corporate identity and fostering public engagement, yet many factory tours suffer from fragmented layouts, congestion, and low visitor engagement. This study addresses these challenges by developing a hybrid framework that integrates expert-driven spatial zoning with bottom-up visitor analytics. Using an optical lens manufacturer in Taiwan as a case study, we applied a three-step process: (1) Delphi-based zoning of key subareas into functional zones, (2) empirical analysis of visitor movement, feedback, and shadowing data, and (3) computational spatial evaluation through Visibility Graph Analysis (VGA). The findings revealed thematic inconsistencies, overlooked exhibits, and bottlenecks that disrupted narrative flow and reduced engagement. Spatial reorganization—such as relocating interactive subareas to visually integrated zones—enhanced circulation, storytelling alignment, and experiential coherence. A complementary service blueprint linked spatial redesign to operational delivery, ensuring consistency between frontstage activities and backstage support. The data-driven spatial analytics validated the effectiveness of this study’s hybrid approach—combining expert-driven insights with grounded visitor behavior data—to optimize factory tours. Spatial efficiency contributes to reduced energy use and congestion, participatory experiences enhance education and inclusivity, and improved visitor satisfaction strengthens brand resilience and economic viability. The framework thus provides a replicable and sustainable model for industrial tourism development across diverse manufacturing sectors. Full article

The green economy has become an economic necessity and a cultural discourse due to the rapid global movement towards sustainability. This paper discusses the representation of green economy in Qatar and Malaysia, two countries with different political and cultural background but similar ambitions to attain sustainable development on social media. Through the application of qualitative techniques, namely thematic analysis and critical discourse analysis, the re-search analyzed Twitter, Facebook, Instagram, and LinkedIn posts discussing sustainability, renewable energy, and green innovation by using hashtags and stories on the topic. The results indicate that four major themes exist in both settings, and they are sustainability as national pride and identity, corporate–government branding of green efforts, grassroot and citizen involvement, and conflicts around contradictions and skepticism. Green economy in Qatar is constructed as a symbol of prestige and international presence, which is directly connected to the Qatar National Vision 2030, and popularized at the state and corporate levels. Big projects, financial solutions like green bonds, and sustainable infrastructure are mentioned in narratives and criticism is afforded little space. The environmental sustainability is part of cultural representation and collective accountability, grassroots mobilization, youth activism, and defiance of official and corporate language in Malaysia. A dynamic and critical digital discourse is often criticized by the citizens when they face perceived greenwashing. The research adds to the theoretical knowledge of understanding of framing theory that civic space plays a role in the development of sustainability discourses and the importance of critical discourse analysis in studying power relations in environmental discourse. In practice, the study recommends that Qatar should engage its citizens in more than just symbolic branding; Malaysia should enhance transparency and consistency of its policies to curb the skepticism of its people. In general, the paper highlights the fact that social media is not simply a medium of communication but rather a controversial field on which the definitions of sustainability are actively discussed. Full article

This research examines the relationship between corporate social responsibility (CSR) and perceived financial performance (FP) in the Saudi Arabian banking industry using the mediating variables of employee engagement (EE) and green creativity (GC). This study is based on the Social Identity Theory and considers CSR as an engine to produce ethical and social results and promote environmental innovation and sustainable competitiveness. According to a survey of 650 banking employees and structural equation modeling (SEM), the results show that CSR significantly and positively affects EE, GC, and FP, with EE having the strongest mediating role. These conclusions highlight the strategic consequence of CSR in advancing sustainability by balancing financial performance, employee welfare, and environmental innovation. This study adds value to the existing body of research because it provides information on the CSR-FP relationship in a developing economy, where such information is scarcely available. Consistent with the definition of sustainability, this study indicates how CSR activities combine social, environmental, and economic aspects to foster long-term organizational sustainability and sustainable development. Full article

This study examines the construction of individual and collective identity in pre-Neolithic Egypt and the Levant through the post mortem manipulation of human remains. Focusing on funerary rituals and skull reuse, interpreted using recent anthropological theory frameworks, we propose a totemic framework of ontological identity, in which clans associated with specific animals structured their ritual and spatial practices. Based on archaeological, taphonomic, and ethnohistorical evidence, it is possible to identify how these practices reflect clan-based social units, seasonal mobility, and a reciprocal relationship with the environment, integrating corporeal and mental continuity. Plastered skulls in the Levant acted as intergenerational anchors of communal memory, while early Egyptian dismemberment practices predate the standardization of mummification and reveal the function of some structures of pre-Neolithic sanctuaries. By interpreting these mortuary rituals, we argue that selective body treatment served as a deliberate mechanism to reinforce totemic identity, transmit ancestry, and mediate ontological transitions in response to sedentarization and environmental change. Full article

Background: High-performance work systems (HPWSs), while designed to boost corporate performance, can inadvertently create a core organizational paradox, triggering a negative feedback loop. Specifically, their intense focus on performance outcomes can create a climate conducive to unethical pro-organizational behavior (UPB), as employees navigate the pressures and perceived obligations, ultimately undermining the organization’s long-term sustainability and viability. While prior research has identified important singular pathways, the mechanisms through which HPWSs simultaneously generate both perceived obligations and performance pressures remain ambiguous. Methods: Drawing on the Job Demands–Resources (JD-R) model, we propose and test a moderated dual-mediation framework. Using survey data from 473 employees, we examine psychological contract fulfillment and bottom-line mentality as parallel mediators, with moral identity as a moderator, in the HPWS-UPB relationship. Results: The analysis demonstrated that HPWSs influence UPB through two distinct and paradoxical pathways: a pressure-driven path via an increased bottom-line mentality, and a reciprocity-driven path via enhanced psychological contract fulfillment. Moral identity emerged as a crucial, albeit asymmetrical, buffer, with its buffering role being particularly consequential for the pressure-driven pathway, as moral identity also significantly weakened the indirect effect of HPWSs on UPB channeled through bottom-line mentality. Conclusions: These findings offer a holistic, systems-based understanding of the performance-ethics paradox. The validation of a dual-pathway model provides a new blueprint for how a single management system produces contradictory outcomes through competing mechanisms. The identification of key intervention points (e.g., fostering moral identity) offers practical strategies for managers to foster systems that support both high productivity and a sustainable ethical climate. Full article

This article reports the findings of an ethnographic and historical study into an ultras group called Melbourne Croatia Fans (MCF), a group of mostly Croatian–Australian young men in their twenties who support Melbourne Knights (formerly known as Melbourne Croatia) in the second-tier Victorian Premier League competition. The aim is to explore identity formation and negotiation, and how identity formation informs relations with outsider groups. The interviews with the football club president, football club secretary, two MCF leaders, and the participant observation date back to the 2010–12 period. The supporters perceive that the club has fallen on hard times for reasons not of their own making. They participated in the former National Soccer League (NSL) (1977–2004) from 1984 to 2004, which was the first-ever national competition in Australia to involve club rather than state teams. However, the club was effectively banned from the new A-League (2005–present), which began based on a private-equity ownership model and a one-team-one-city concept. Despite this, the club can play in the annual knockout competition, the Australia Cup (formerly the FFA Cup), that features both A-League and lower-league teams. We observe here a group of young Croatian–Australian men, part of the Diaspora of Croatians that left the country, mostly in the communist era and afterwards, who aim to construct workable hybrid identities for themselves in an Anglo-majority nation on the other side of the world. They fight on two fronts—against an Anglo, corporate-style administration that effectively bans their club for reasons of ethnicity from the new national league, and against the Serbian youth who often live in the who live in adjacent or nearby suburbs and follow Serbian-origin clubs. Full article

Environmental, Social, and Governance (ESG) performance has emerged as a critical indicator of corporate legitimacy, resilience, and long-term value. However, translating ESG strategic intent into tangible results remains a pressing theoretical and managerial challenge. This paper introduces an integrated framework elucidating the pathways through which Corporate Citizenship (CC), understood as a participatory, relational evolution of Corporate Social Responsibility (CSR), influences ESG outcomes at the employee level. Drawing on both Social Exchange Theory (SET) and Social Identity Theory (SIT), the model explains how reciprocal obligations and identity-based alignment jointly influence employees’ discretionary behaviors. Perceived Organizational Support (POS) is introduced as a moderating factor that shapes the strength of the CC–OCB pathway. This study contributes to the micro-foundations of ESG by illuminating how individual discretionary behaviors mediate and condition the impact of strategic corporate citizenship initiatives. By advancing a dual-theoretical, micro-foundational approach, the framework moves beyond reputational CSR models and provides a testable, behaviorally anchored account of ESG implementation. Practical implications are offered for organizations seeking to cultivate trust-based cultures that align employee engagement with sustainable performance. Full article

This article focuses on participation in youth-led climate-oriented groups and the role of this form of civic engagement for young people. Thirty interviews were conducted with 13- to 18-year-olds belonging to four groups: Extinction Rebellion Youth, Sustainabiliteens, Sunrise Movement, or school-affiliated clubs. The participants had been part of their group for an average of 1.5 years, coming from either the United States (n = 26) or Canada (n = 4). They were predominantly female (n = 22), with a few male (n = 5) and a small number identifying as non-binary (n = 3). Significant in the thematic analysis was the critical role of increased meaning-making, which involved relationship-building, processing emotions, and taking action. The peer-led group settings served to create community, work through the range of emotions the climate crisis evoked, and generate actions that felt purposeful at both the individual and collective levels. In these spaces, young people seek meaning together, and they propose and demand action from governmental bodies and corporations on climate change. Through everyday activism, young people express an ecocitizenship that is constructive, hopeful, and generative. In a world characterized by the climate crisis, joining and contributing to youth-led climate groups is becoming part of young people’s identity development, a way of enacting citizenship and expressing political agency. Full article

This study investigates the impact of minimalism on ethical consumption within the framework of the Value–Identity–Personal Norms (VIP) model. Data were collected from 340 Turkish consumers using a convenience sampling method and an online survey. Analyses were conducted with SmartPLS, employing the structural equation modeling (SEM) approach to examine the relationships among the constructs. The results reveal that minimalism, conceptualized as a value, significantly shapes environmentally responsible behavior by strengthening environmental identity and personal norms, which in turn drive ethical consumption choices. By extending the VIP model, the research positions minimalism not only as a lifestyle but also as a value-based orientation that aligns with biospheric values in encouraging pro-environmental actions. Furthermore, the study underscores the importance of sustainability communication as a crucial mechanism for reinforcing the connection between minimalistic values and ethical consumer behavior. It also highlights the mediating role of environmental identity between values (both biospheric and minimalistic) and personal norms, supporting the view that values influence behavior indirectly through psychological constructs. Overall, the findings demonstrate that minimalism positively affects environmental identity and personal norms, thereby fostering ethical consumption in line with the theoretical perspectives of the Value–Belief–Norm (VBN) and pro-environmental behavior models. This research provides valuable insights into how minimalism can be integrated into sustainability communication strategies to promote sustainable consumption, particularly in emerging economies. Full article

Data-driven strategies that leverage digital technologies for task improvement are increasingly being adopted across organizations. However, theoretical and empirical insights into how such strategies are implemented—and the organizational tensions they may generate—remain scarce. This study explores how a digital, data-driven strategy is interpreted and enacted within a complex organizational setting. We examine in a qualitative case study the Danish National Police’s digitalization strategy for a shift from reactive crime response to proactive crime prevention. Theoretically, the study is based on institutional theory, in particular, institutional logics (such as the state, corporation, and profession) that may underlie such new strategies. A qualitative case study was conducted drawing on document analysis, a review of key empirical studies, and additional interviews and meetings during strategy implementation (2013–2022). The findings reveal that the implementation process was shaped by divergent interpretations of the new data-driven strategy, rooted in institutional logics. The different interpretations surfaced underlying tensions about organizational priorities and practices. The theoretical novelty of the study is that we contribute to the concept of intra-institutional complexity, showing how conflicting interpretations of a single institutional logic—rather than clashes between distinct logics—can generate significant organizational friction. We identify three forms of such complexity: mission dilemmas, resource allocation challenges, and identity pressures. These findings advance the understanding of how digital strategies may unfold in practice and highlight the interpretive flexibility—and potential contestation—of institutional change within organizations. Full article