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Keywords = EEG cap design

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15 pages, 543 KB  
Review
Sleep in Lennox–Gastaut Syndrome: A Scoping Review
by Debopam Samanta
Children 2025, 12(12), 1676; https://doi.org/10.3390/children12121676 - 10 Dec 2025
Cited by 1 | Viewed by 1024
Abstract
Background and Objective: Lennox–Gastaut syndrome (LGS) is a severe developmental and epileptic encephalopathy characterized by multiple seizure types, distinctive electroencephalography (EEG) abnormalities, and cognitive impairment. Sleep disturbances are highly prevalent in LGS and contribute substantially to reduced quality of life. However, no [...] Read more.
Background and Objective: Lennox–Gastaut syndrome (LGS) is a severe developmental and epileptic encephalopathy characterized by multiple seizure types, distinctive electroencephalography (EEG) abnormalities, and cognitive impairment. Sleep disturbances are highly prevalent in LGS and contribute substantially to reduced quality of life. However, no comprehensive analysis has yet been conducted to systematically examine key aspects of sleep—including architecture, microstructure, sleep-disordered breathing, and circadian regulation—leaving critical knowledge gaps. To address this, we conducted a scoping review to map the current evidence on sleep abnormalities in LGS and to identify priorities for future research. Method: A scoping review was conducted following PRISMA-ScR guidelines. PubMed, Embase, Ovid, and ClinicalTrials.gov from inception to October 2025 for studies evaluating sleep parameters in individuals with LGS or mixed epilepsy cohorts with ≥50% LGS cases. Eligible designs included observational and interventional studies using polysomnography, video-EEG, actigraphy, or sleep questionnaires. Data were synthesized narratively due to heterogeneity, and methodological quality was assessed using relevant Joanna Briggs Institute (JBI) checklists. Results: After screening 1242 articles, eleven studies met inclusion criteria, spanning 1986–2025 and conducted across four continents. Most were small single-center observational studies (5–16 LGS participants) using polysomnography as the primary assessment, with others employing wearable monitoring, surface and intracranial EEG, or circadian biomarker analyses. Across studies, individuals with LGS demonstrated markedly disrupted sleep architecture—notably reduced or absent rapid eye movement (REM) sleep, fragmented non-rapid eye movement (NREM) sleep, and attenuated spindles. Microstructural analysis showed elevated cyclic alternating pattern (CAP) rates, with epileptiform discharges clustering in CAP phase A. Sleep-disordered breathing (SDB) was common, particularly in adults, and associated with tonic seizures and central apneas. Circadian rhythm dysregulation, including altered melatonin and cortisol profiles, was also reported. A feasibility study demonstrated that home-based wearable devices and sleep apnea monitors were both acceptable and practical for use in children with LGS. No interventional studies have evaluated whether addressing sleep abnormalities modifies seizure or cognitive outcomes. Interpretation: Sleep in LGS is profoundly disrupted at both macrostructural and microstructural levels. These abnormalities may exacerbate seizure burden, cognitive impairment, and SUDEP risk, representing a potentially modifiable contributor to disease severity. Larger, prospective studies integrating polysomnography, wearable monitoring, and interventional approaches are needed to clarify causal mechanisms and therapeutic potential. Full article
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13 pages, 5782 KB  
Article
Neonatal Electroencephalogram Recording with a Dry Electrode Cap: A Feasibility Study
by Amirreza Asayesh, Indhika Fauzhan Warsito, Jens Haueisen, Patrique Fiedler and Sampsa Vanhatalo
Sensors 2025, 25(3), 966; https://doi.org/10.3390/s25030966 - 5 Feb 2025
Cited by 5 | Viewed by 3694
Abstract
This study investigates the feasibility of a dry electrode cap design for neonatal electroencephalogram (EEG) recordings. Recordings on a phantom and a real infant are compared between a novel dry electrode cap and a clinically used gel-based electrode cap. The phantom recordings included [...] Read more.
This study investigates the feasibility of a dry electrode cap design for neonatal electroencephalogram (EEG) recordings. Recordings on a phantom and a real infant are compared between a novel dry electrode cap and a clinically used gel-based electrode cap. The phantom recordings included measuring both the electrode contact force and the signal quality during still and respiration-like head motion. The real infant recordings were assessed for the EEG signals’ spectral characteristics, including powerline interference. Compared to gel-based caps, the dry caps showed a largely comparable skin force, an expectedly greater sensitivity to motion-induced artifacts, and a slightly lower powerline interference. Recordings on the real infant showed no significant skin marks after using the dry electrode, and the spectral compositions were comparable between dry- and gel-based electrode caps. These findings suggest that neonatal EEG recordings with a dry electrode cap are technically feasible, but movement-related artifacts, such as respiration in a supine lying infant, may challenge long-term recordings of spontaneous EEG activity. Yet, the ease of use of dry electrode caps calls for future studies to define the optimal use case in neonatal recordings. Full article
(This article belongs to the Section Wearables)
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18 pages, 2611 KB  
Article
TSF-MDD: A Deep Learning Approach for Electroencephalography-Based Diagnosis of Major Depressive Disorder with Temporal–Spatial–Frequency Feature Fusion
by Wei Gan, Ruochen Zhao, Yujie Ma and Xiaolin Ning
Bioengineering 2025, 12(2), 95; https://doi.org/10.3390/bioengineering12020095 - 21 Jan 2025
Cited by 9 | Viewed by 4778
Abstract
Major depressive disorder (MDD) is a prevalent mental illness characterized by persistent sadness, loss of interest in activities, and significant functional impairment. It poses severe risks to individuals’ physical and psychological well-being. The development of automated diagnostic systems for MDD is essential to [...] Read more.
Major depressive disorder (MDD) is a prevalent mental illness characterized by persistent sadness, loss of interest in activities, and significant functional impairment. It poses severe risks to individuals’ physical and psychological well-being. The development of automated diagnostic systems for MDD is essential to improve diagnostic accuracy and efficiency. Electroencephalography (EEG) has been extensively utilized in MDD diagnostic research. However, studies employing deep learning methods still face several challenges, such as difficulty in extracting effective information from EEG signals and risks of data leakage due to experimental designs. These issues result in limited generalization capabilities when models are tested on unseen individuals, thereby restricting their practical application. In this study, we propose a novel deep learning approach, termed TSF-MDD, which integrates temporal, spatial, and frequency-domain information. TSF-MDD first applies a data reconstruction scheme to obtain a four-dimensional temporal–spatial–frequency representation of EEG signals. These data are then processed by a model based on 3D-CNN and CapsNet, enabling comprehensive feature extraction across domains. Finally, a subject-independent data partitioning strategy is employed during training and testing to eliminate data leakage. The proposed approach achieves an accuracy of 92.1%, precision of 90.0%, recall of 94.9%, and F1-score of 92.4%, respectively, on the Mumtaz2016 public dataset. The results demonstrate that TSF-MDD exhibits excellent generalization performance. Full article
(This article belongs to the Section Biosignal Processing)
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20 pages, 4559 KB  
Article
Motion Artifacts in Dynamic EEG Recordings: Experimental Observations, Electrical Modelling, and Design Considerations
by Alessandra Giangrande, Alberto Botter, Harri Piitulainen and Giacinto Luigi Cerone
Sensors 2024, 24(19), 6363; https://doi.org/10.3390/s24196363 - 30 Sep 2024
Cited by 15 | Viewed by 7137
Abstract
Despite the progress in the development of innovative EEG acquisition systems, their use in dynamic applications is still limited by motion artifacts compromising the interpretation of the collected signals. Therefore, extensive research on the genesis of motion artifacts in EEG recordings is still [...] Read more.
Despite the progress in the development of innovative EEG acquisition systems, their use in dynamic applications is still limited by motion artifacts compromising the interpretation of the collected signals. Therefore, extensive research on the genesis of motion artifacts in EEG recordings is still needed to optimize existing technologies, shedding light on possible solutions to overcome the current limitations. We identified three potential sources of motion artifacts occurring at three different levels of a traditional biopotential acquisition chain: the skin-electrode interface, the connecting cables between the detection and the acquisition systems, and the electrode-amplifier system. The identified sources of motion artifacts were modelled starting from experimental observations carried out on EEG signals. Consequently, we designed customized EEG electrode systems aiming at experimentally disentangling the possible causes of motion artifacts. Both analytical and experimental observations indicated two main residual sites responsible for motion artifacts: the connecting cables between the electrodes and the amplifier and the sudden changes in electrode-skin impedance due to electrode movements. We concluded that further advancements in EEG technology should focus on the transduction stage of the biopotentials amplification chain, such as the electrode technology and its interfacing with the acquisition system. Full article
(This article belongs to the Section Physical Sensors)
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19 pages, 9860 KB  
Article
High-Density Electroencephalogram Facilitates the Detection of Small Stimuli in Code-Modulated Visual Evoked Potential Brain–Computer Interfaces
by Qingyu Sun, Shaojie Zhang, Guoya Dong, Weihua Pei, Xiaorong Gao and Yijun Wang
Sensors 2024, 24(11), 3521; https://doi.org/10.3390/s24113521 - 30 May 2024
Cited by 8 | Viewed by 2505
Abstract
In recent years, there has been a considerable amount of research on visual evoked potential (VEP)-based brain–computer interfaces (BCIs). However, it remains a big challenge to detect VEPs elicited by small visual stimuli. To address this challenge, this study employed a 256-electrode high-density [...] Read more.
In recent years, there has been a considerable amount of research on visual evoked potential (VEP)-based brain–computer interfaces (BCIs). However, it remains a big challenge to detect VEPs elicited by small visual stimuli. To address this challenge, this study employed a 256-electrode high-density electroencephalogram (EEG) cap with 66 electrodes in the parietal and occipital lobes to record EEG signals. An online BCI system based on code-modulated VEP (C-VEP) was designed and implemented with thirty targets modulated by a time-shifted binary pseudo-random sequence. A task-discriminant component analysis (TDCA) algorithm was employed for feature extraction and classification. The offline and online experiments were designed to assess EEG responses and classification performance for comparison across four different stimulus sizes at visual angles of 0.5°, 1°, 2°, and 3°. By optimizing the data length for each subject in the online experiment, information transfer rates (ITRs) of 126.48 ± 14.14 bits/min, 221.73 ± 15.69 bits/min, 258.39 ± 9.28 bits/min, and 266.40 ± 6.52 bits/min were achieved for 0.5°, 1°, 2°, and 3°, respectively. This study further compared the EEG features and classification performance of the 66-electrode layout from the 256-electrode EEG cap, the 32-electrode layout from the 128-electrode EEG cap, and the 21-electrode layout from the 64-electrode EEG cap, elucidating the pivotal importance of a higher electrode density in enhancing the performance of C-VEP BCI systems using small stimuli. Full article
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16 pages, 3839 KB  
Article
Electrically Equivalent Head Tissue Materials for Electroencephalogram Study on Head Surrogates
by Richie Ranaisa Daru, Monjur Morshed Rabby, Tina Ko, Yukti Shinglot, Rassel Raihan and Ashfaq Adnan
Appl. Sci. 2024, 14(6), 2495; https://doi.org/10.3390/app14062495 - 15 Mar 2024
Cited by 4 | Viewed by 3448
Abstract
With the recent advent of smart wearable sensors for monitoring brain activities in real-time, the scopes for using Electroencephalograms (EEGs) and Magnetoencephalography (MEG) in mobile and dynamic environments have become more relevant. However, their application in dynamic and open environments, typical of mobile [...] Read more.
With the recent advent of smart wearable sensors for monitoring brain activities in real-time, the scopes for using Electroencephalograms (EEGs) and Magnetoencephalography (MEG) in mobile and dynamic environments have become more relevant. However, their application in dynamic and open environments, typical of mobile wearable use, poses challenges. Presently, there is limited clinical data on using EEG/MEG as wearables. To advance these technologies at a time when large-scale clinical trials are not feasible, many researchers have turned to realistic phantom heads to further explore EEG and MEG capabilities. However, to achieve translational results, such phantom heads should have matching geometric features and electrical properties. Here, we have designed and fabricated multilayer chopped carbon fiber–PDMS reinforced composites to represent phantom head tissues. Two types of phantom layers are fabricated, namely seven-layer and four-layer systems with a goal to achieve matching electrical conductivities in each layer. Desired electrical conductivities are obtained by varying the weight fraction of the carbon fibers in PDMS. Then, the prototype system was calibrated and tested with a 32-electrode EEG cap. The test results demonstrated that the phantom effectively generates a variety of scalp potential patterns, achieved through a finite number of internal dipole generators within the phantom sample. This innovative design holds potential as a valuable test platform for assessing wearable EEG technology as well as developing an EEG analysis process. Full article
(This article belongs to the Section Materials Science and Engineering)
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17 pages, 696 KB  
Article
Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos—An Electroencephalographic Study
by Izabela Rejer, Jarosław Jankowski, Justyna Dreger and Krzysztof Lorenz
Sensors 2024, 24(2), 517; https://doi.org/10.3390/s24020517 - 14 Jan 2024
Cited by 6 | Viewed by 8108
Abstract
This study presents the results of an experiment designed to investigate whether marketing videos containing mixed emotional content can sustain consumers interest longer compared to videos conveying a consistent emotional message. During the experiment, thirteen participants, wearing EEG (electroencephalographic) caps, were exposed to [...] Read more.
This study presents the results of an experiment designed to investigate whether marketing videos containing mixed emotional content can sustain consumers interest longer compared to videos conveying a consistent emotional message. During the experiment, thirteen participants, wearing EEG (electroencephalographic) caps, were exposed to eight marketing videos with diverse emotional tones. Participant engagement was measured with an engagement index, a metric derived from the power of brain activity recorded over the frontal and parietal cortex and computed within three distinct frequency bands: theta (4–8 Hz), alpha (8–13 Hz), and beta (13–30 Hz). The outcomes indicated a statistically significant influence of emotional content type (mixed vs. consistent) on the duration of user engagement. Videos containing a mixed emotional message were notably more effective in sustaining user engagement, whereas the engagement level for videos with a consistent emotional message declined over time. The principal inference drawn from the study is that advertising materials conveying a consistent emotional message should be notably briefer than those featuring a mixed emotional message to achieve an equivalent level of message effectiveness, measured through engagement duration. Full article
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19 pages, 1278 KB  
Article
Deep-Learning-Based Classification of Cyclic-Alternating-Pattern Sleep Phases
by Yoav Kahana, Aviad Aberdam, Alon Amar and Israel Cohen
Entropy 2023, 25(10), 1395; https://doi.org/10.3390/e25101395 - 28 Sep 2023
Cited by 5 | Viewed by 2845
Abstract
Determining the cyclic-alternating-pattern (CAP) phases in sleep using electroencephalography (EEG) signals is crucial for assessing sleep quality. However, most current methods for CAP classification primarily rely on classical machine learning techniques, with limited implementation of deep-learning-based tools. Furthermore, these methods often require manual [...] Read more.
Determining the cyclic-alternating-pattern (CAP) phases in sleep using electroencephalography (EEG) signals is crucial for assessing sleep quality. However, most current methods for CAP classification primarily rely on classical machine learning techniques, with limited implementation of deep-learning-based tools. Furthermore, these methods often require manual feature extraction. Herein, we propose a fully automatic deep-learning-based algorithm that leverages convolutional neural network architectures to classify the EEG signals via their time-frequency representations. Through our investigation, we explored using time-frequency analysis techniques and found that Wigner-based representations outperform the commonly used short-time Fourier transform for CAP classification. Additionally, our algorithm incorporates contextual information of the EEG signals and employs data augmentation techniques specifically designed to preserve the time-frequency structure. The model is developed using EEG signals of healthy subjects from the publicly available CAP sleep database (CAPSLPDB) on Physionet. An experimental study demonstrates that our algorithm surpasses existing machine-learning-based methods, achieving an accuracy of 77.5% on a balanced test set and 81.8% when evaluated on an unbalanced test set. Notably, the proposed algorithm exhibits efficiency and scalability, making it suitable for on-device implementation to enhance CAP identification procedures. Full article
(This article belongs to the Special Issue Signal and Information Processing in Networks)
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22 pages, 9635 KB  
Article
Hook Fabric Electroencephalography Electrode for Brain Activity Measurement without Shaving the Head
by Granch Berhe Tseghai, Benny Malengier, Kinde Anlay Fante and Lieva Van Langenhove
Polymers 2023, 15(18), 3673; https://doi.org/10.3390/polym15183673 - 6 Sep 2023
Cited by 5 | Viewed by 3809
Abstract
In this research, novel electroencephalogram (EEG) electrodes were developed to detect high-quality EEG signals without the requirement of conductive gels, skin treatments, or head shaving. These electrodes were created using electrically conductive hook fabric with a resistance of 1 Ω/sq. The pointed hooks [...] Read more.
In this research, novel electroencephalogram (EEG) electrodes were developed to detect high-quality EEG signals without the requirement of conductive gels, skin treatments, or head shaving. These electrodes were created using electrically conductive hook fabric with a resistance of 1 Ω/sq. The pointed hooks of the conductive fabric establish direct contact with the skin and can penetrate through hair. To ensure excellent contact between the hook fabric electrode and the scalp, a knitted-net EEG bridge cap with a bridging effect was employed. The results showed that the hook fabric electrode exhibited lower skin-to-electrode impedance compared to the dry Ag/AgCl comb electrode. Additionally, it collected high-quality signals on par with the standard wet gold cups and commercial dry Ag/AgCl comb electrodes. Moreover, the hook fabric electrode displayed a higher signal-to-noise ratio (33.6 dB) with a 4.2% advantage over the standard wet gold cup electrode. This innovative electrode design eliminates the need for conductive gel and head shaving, offering enhanced flexibility and lightweight characteristics, making it ideal for integration into textile structures and facilitating convenient long-term monitoring. Full article
(This article belongs to the Special Issue Polymeric Materials in Sensor Applications)
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15 pages, 4398 KB  
Article
A Method for the Study of Cerebellar Cognitive Function—Re-Cognition and Validation of Error-Related Potentials
by Bo Mu, Chang Niu, Jingping Shi, Rumei Li, Chao Yu and Kuiying Yin
Brain Sci. 2022, 12(9), 1173; https://doi.org/10.3390/brainsci12091173 - 1 Sep 2022
Cited by 1 | Viewed by 2669
Abstract
The cerebellar region has four times as many brain cells as the brain, but whether the cerebellum functions in cognition, and how it does so, remain unexplored. In order to verify whether the cerebellum is involved in cognition, we chose to investigate whether [...] Read more.
The cerebellar region has four times as many brain cells as the brain, but whether the cerebellum functions in cognition, and how it does so, remain unexplored. In order to verify whether the cerebellum is involved in cognition, we chose to investigate whether the cerebellum is involved in the process of error judgment. We designed an experiment in which we could activate the subject’s error-related potentials (ErrP). We recruited 26 subjects and asked them to wear EEG caps with cerebellar regions designed by us to participate in the experiment so that we could record their EEG activity throughout the experiment. We successfully mitigated the majority of noise interference after a series of pre-processing of the data collected from each subject. Our analysis of the preprocessed data revealed that our experiment successfully activated ErrP, and that the EEG signals, including the cerebellum, were significantly different when subjects made errors compared to when they made correct judgments. We designed a feature extraction method that requires selecting channels with large differences under different classifications, firstly by extracting the time-frequency features of these channels, and then screening these features with sequence backward feature (SBS) selection. We use the extracted features as the input and different event types in EEG data as the labels for multiple classifiers to classify the data in the executive and feedback segments, where the average accuracy for two-class classification of executive segments can reach 80.5%. The major contribution of our study is the discovery of the presence of ErrP in cerebellar regions and the extraction of an effective feature extraction method for EEG data. Full article
(This article belongs to the Special Issue Advances in EEG Brain Dynamics)
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18 pages, 2756 KB  
Article
An EEG-Based Investigation of the Effect of Perceived Observation on Visual Memory in Virtual Environments
by Michael Darfler, Jesus G. Cruz-Garza and Saleh Kalantari
Brain Sci. 2022, 12(2), 269; https://doi.org/10.3390/brainsci12020269 - 15 Feb 2022
Cited by 18 | Viewed by 5746
Abstract
The presence of external observers has been shown to affect performance on cognitive tasks, but the parameters of this impact for different types of tasks and the underlying neural dynamics are less understood. The current study examined the behavioral and brain activity effects [...] Read more.
The presence of external observers has been shown to affect performance on cognitive tasks, but the parameters of this impact for different types of tasks and the underlying neural dynamics are less understood. The current study examined the behavioral and brain activity effects of perceived observation on participants’ visual working memory (VWM) in a virtual reality (VR) classroom setting, using the task format as a moderating variable. Participants (n = 21) were equipped with a 57-channel EEG cap, and neural data were collected as they completed two VWM tasks under two observation conditions (observed and not observed) in a within-subjects experimental design. The “observation” condition was operationalized through the addition of a static human avatar in the VR classroom. The avatar’s presence was associated with a significant effect on extending the task response time, but no effect was found on task accuracy. This outcome may have been due to a ceiling effect, as the mean participant task scores were quite high. EEG data analysis supported the behavioral findings by showing consistent differences between the no-observation and observation conditions for one of the VWM tasks only. These neural differences were identified in the dorsolateral prefrontal cortex (dlPFC) and the occipital cortex (OC) regions, with higher theta-band activity occurring in the dlPFC during stimulus encoding and in the OC during response selection when the “observing” avatar was present. These findings provide evidence that perceived observation can inhibit performance during visual tasks by altering attentional focus, even in virtual contexts. Full article
(This article belongs to the Section Neurotechnology and Neuroimaging)
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26 pages, 14735 KB  
Article
Detection of Mental Stress through EEG Signal in Virtual Reality Environment
by Dorota Kamińska, Krzysztof Smółka and Grzegorz Zwoliński
Electronics 2021, 10(22), 2840; https://doi.org/10.3390/electronics10222840 - 18 Nov 2021
Cited by 66 | Viewed by 16856
Abstract
This paper investigates the use of an electroencephalogram (EEG) signal to classify a subject’s stress level while using virtual reality (VR). For this purpose, we designed an acquisition protocol based on alternating relaxing and stressful scenes in the form of a VR interactive [...] Read more.
This paper investigates the use of an electroencephalogram (EEG) signal to classify a subject’s stress level while using virtual reality (VR). For this purpose, we designed an acquisition protocol based on alternating relaxing and stressful scenes in the form of a VR interactive simulation, accompanied by an EEG headset to monitor the subject’s psycho-physical condition. Relaxation scenes were developed based on scenarios created for psychotherapy treatment utilizing bilateral stimulation, while the Stroop test worked as a stressor. The experiment was conducted on a group of 28 healthy adult volunteers (office workers), participating in a VR session. Subjects’ EEG signal was continuously monitored using the EMOTIV EPOC Flex wireless EEG head cap system. After the session, volunteers were asked to re-fill questionnaires regarding the current stress level and mood. Then, we classified the stress level using a convolutional neural network (CNN) and compared the classification performance with conventional machine learning algorithms. The best results were obtained considering all brain waves (96.42%) with a multilayer perceptron (MLP) and Support Vector Machine (SVM) classifiers. Full article
(This article belongs to the Special Issue Human Emotion Recognition)
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25 pages, 6056 KB  
Article
Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness
by Joanne M Harris, Joseph Ciorciari and John Gountas
Behav. Sci. 2019, 9(4), 42; https://doi.org/10.3390/bs9040042 - 18 Apr 2019
Cited by 53 | Viewed by 13828
Abstract
This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something’ such as ‘act’, ‘share’, make a ‘pledge’ or complete a ‘challenge’ on behalf [...] Read more.
This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something’ such as ‘act’, ‘share’, make a ‘pledge’ or complete a ‘challenge’ on behalf of a brand, such as doing ‘something good, somewhere, for someone else’. Public health messages as noncommercial advertisements attempt to positively change behavioural intent or increase awareness. Australian health expenditure was $180.7 billion AUD (Australian dollars) in 2016/17 with $17 million AUD spent on government health campaigns. However, evaluation of health advertisement effectiveness has been difficult to determine. Few studies use neuroscience techniques with traditional market research methods. A 2-part study with an exploratory design was conducted using (1) electroencephalography (EEG) using a 64 channel EEG wet cap (n = 47); and (2) a Qualtrics online psychometric survey (n = 256). Participants were asked to make a donation before and after viewing 7 HSC digital/social media advertisements and logos (6 action/emotion-based; 1 control) to measure changes in behavioural intent. Attention is considered a key factor in determining advertising effectiveness. EEG results showed theta synchronisation (increase)/alpha desynchronisation (decrease) indicating attention with episodic memory encoding. sLORETA results displayed approach responses to action/emotion-based advertisements with left prefrontal and right parietal cortex activation. EEG and survey results showed the greatest liking for the ManUp action/emotion-based advertisement which used male facial expressions of raw emotion and vulnerability. ManUp also had the highest increased amount donated after viewing. Lower theta amplitude results for the International Fund for Animal Welfare (IFAW) action/emotion-based advertisement indicated that novel (possessing distinct features) rather than attractive/conventional faces were more appealing, while the rapid presentation of faces was less effective. None of the highest peak amplitudes for each ad occurred when viewing brand logos within the advertisement. This research contributes to the academic consumer neuroscience, advertising effectiveness, and social media literature with the use of action/challenge/emotion-based marketing strategies, which remains limited, while demonstrating the value in combining EEG and neuroscientific techniques with traditional market research methods. The research provides a greater understanding of advertising effectiveness and changes in behavioural intent with managerial implications regarding the effective use of action/challenge/emotion-based HSC communications to potentially help save a life and reduce expenditure on ineffectual HSC marketing campaigns. Full article
(This article belongs to the Special Issue Consumer Neurosciences)
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21 pages, 2073 KB  
Article
sBCI-Headset—Wearable and Modular Device for Hybrid Brain-Computer Interface
by Tatsiana Malechka, Tobias Tetzel, Ulrich Krebs, Diana Feuser and Axel Graeser
Micromachines 2015, 6(3), 291-311; https://doi.org/10.3390/mi6030291 - 27 Feb 2015
Cited by 17 | Viewed by 12020
Abstract
Severely disabled people, like completely paralyzed persons either with tetraplegia or similar disabilities who cannot use their arms and hands, are often considered as a user group of Brain Computer Interfaces (BCI). In order to achieve high acceptance of the BCI by this [...] Read more.
Severely disabled people, like completely paralyzed persons either with tetraplegia or similar disabilities who cannot use their arms and hands, are often considered as a user group of Brain Computer Interfaces (BCI). In order to achieve high acceptance of the BCI by this user group and their supporters, the BCI system has to be integrated into their support infrastructure. Critical disadvantages of a BCI are the time consuming preparation of the user for the electroencephalography (EEG) measurements and the low information transfer rate of EEG based BCI. These disadvantages become apparent if a BCI is used to control complex devices. In this paper, a hybrid BCI is described that enables research for a Human Machine Interface (HMI) that is optimally adapted to requirements of the user and the tasks to be carried out. The solution is based on the integration of a Steady-state visual evoked potential (SSVEP)-BCI, an Event-related (de)-synchronization (ERD/ERS)-BCI, an eye tracker, an environmental observation camera, and a new EEG head cap for wearing comfort and easy preparation. The design of the new fast multimodal BCI (called sBCI) system is described and first test results, obtained in experiments with six healthy subjects, are presented. The sBCI concept may also become useful for healthy people in cases where a “hands-free” handling of devices is necessary. Full article
(This article belongs to the Special Issue Mind-Controlled Robotics)
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