Special Issue "Tourism Marketing and Sustainability in Challenging Times"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 20 December 2022.

Special Issue Editors

Dr. Heather Skinner
E-Mail Website
Guest Editor
Institute of Place Management, Manchester Metropolitan University, Manchester M15 6BH, UK
Interests: Heather Skinner’s current research focus is on place management and marketing issues that are related to responsible tourism. She is widely published in her main research area of place marketing and place branding. Heather is a Senior Fellow of the Institute of Place Management, founding Chair of the Corfu Symposium on Managing & Marketing Places, Chair of the Institute of Place Management’s Visiting Places Special Interest Group, and Co-Chair of the Academy of Marketing’s Place Marketing and Branding Special Interest Group
Mr. Nicholas Catahan
E-Mail Website
Guest Editor
Edge Hill University Business School, Ormskirk, L39 4QP, UK
Interests: Nicholas Catahan’s current research focus is on place management and marketing in relation to transformative services. He is interested in gardens, heritage, place, service, sustainability and tourism. He aims to research, learn and teach about the diverse, complex and challenging interdisciplinarity of studying, representing and presenting unique place and service related ecologies; in order to manage and develop responsibly and sustainably. His research is focused on the complex perceptions, systems, processes, services, business, marketing, management and sustainable development of places; with the ultimate aims of understanding and making places better. Nicholas is a Fellow of the Institute of Place Management.

Special Issue Information

Dear Colleagues,

We are in challenging times when the future of tourism is facing a great deal of uncertainty. Health, safety and security issues have all affected tourism destinations across the globe in recent years, as have economic crises. This special issue aims to bring together cutting-edge research into the way places may leverage effective tourism marketing in order to survive these challenges and secure the social, cultural, environmental, and economic sustainability of their tourism destinations. The special issue will favour articles that consider all aspects of tourism marketing and branding that have a clear focus on engendering “responsible tourism”; and which consider transformative place-service-tourism ecosystems and the impact of related strategies on all users of a tourism destination, including those who live in, work in and visit the place. We wish to include articles that relate to tourism marketing and sustainability not only in economic terms, but also in terms of a tourism destination’s society and cultural heritage, along with its physical environment. We welcome both empirical and conceptual papers to this special issue. While we expect there will be submissions relating to single place-based cases we would also expect these to be clear in their generalisability to other places.

Dr. Heather Skinner
Mr. Nicholas Catahan
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • Tourism
  • Marketing
  • Responsibility
  • Sustainability
  • Place
  • Service
  • Heritage
  • Environmental
  • Sociocultural
  • Economic
  • Crises

Published Papers

This special issue is now open for submission.
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