Special Issue "Explore Online Hospitality Management: Price and Reputation"
Deadline for manuscript submissions: 30 November 2020.
Interests: social media marketing;e-word-of-mouth;hotel management
Interests: services marketing;revenue management;yield management;brand;quality
Over the last years, radical changes in the global economy have profoundly affected business strategies and transformed the relationships between customers and firms. The improvements of Information and Communication Technologies (ICTs), the spread of social media applications along with a widespread connectivity and the use of mobile devices, play a central role in the new economic context.
Internet is an effective, efficient and ubiquitous information platform, able to allow both firms and customers to diminish costs for information seeking. On the Web, they have more product and brand choices, being able to compare alternatives more easily. This affects all the steps of the consumers behavior process: how they search for information, make decisions and purchase. A key element is the opportunity to share user-generated content (UGC), interacting with companies and with other peers. The act of sharing online UGC generates a new form of word-of-mouth, electronic word-of-mouth (eWOM), that influence perceptions, expectations and consumer behavior as demonstrated by marketing research.
The previous trends produced important implications for the hospitality industry. Online content affects searching, travel planning and purchase decisions. In such a context, online reputation plays a key role in driving travellers’ decisions. Reputation, the accumulated impression that external subjects or parties form of the firm and its brands or products, results from their interactions and communications. Online reviews, ratings and rankings contribute to determine the hotel popularity. This, in turn, causes a direct effect on product sales, prices and perceived risk.
Price has acquired a special and more important role, becoming more and more value-based. New technologies offer new and effective managerial instruments for pricing policies. Online sellers have the chance to track and analyze customer behavior, obtaining valuable information about their preferences and about customers’ price sensibility and their willingness-to-pay. Moreover, technology has made dynamic pricing widely possible, commercially feasible and more profitable. Tourism firms have developed revenue management strategies and tactics to improve their profitability.
This Special Issue welcomes a wide variety of academic disciplines encompassing different methodological approaches that will allow for an expanded view of online hospitality management, concerning especially the effects on online reputation and pricing.
Prof. Roberta Minazzi
Prof. Aurelio G. Mauri
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1800 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- Hospitality management
- online reputation
- user-generated content