Marketing and Sustainability in the Blue Economy
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: 15 April 2026 | Viewed by 379
Special Issue Editors
Interests: customer experience management; green shopping behavior; ocean business; transformative tourism
Special Issue Information
Dear Colleagues,
The transition toward a sustainable future requires innovative approaches to marketing and business strategies that align with environmental stewardship. While much research has been conducted on sustainability within traditional sectors, the blue economy—a sustainable economic framework centered on the responsible use of ocean and coastal resources—presents unique opportunities and challenges.
The scope of this Special Issue, entitled "Marketing and Sustainability in the Blue Economy", explores the intersection of environmental sustainability, marketing, and ocean-related business. It aims to highlight how businesses operating within the ocean economy can leverage consumer behavior insights and marketing strategies to foster sustainable practices, enhance consumer engagement, and drive policy initiatives that support marine conservation and sustainable coastal resource management.
The Guest Editor welcomes original research articles and reviews that address, but are not limited to, the following themes:
- Consumer behavior in ocean-related businesses and marine-based industries;
- Sustainable branding, marketing strategies, and marketing innovations in fisheries, aquaculture, and maritime tourism;
- The role of sustainability certifications and ecolabeling in consumer decision-making about seafood;
- The impact of digital and social media marketing on ocean businesses and sustainable tourism;
- Circular economy principles in marine industries and their marketing implications;
- Behavioral interventions and nudges promoting sustainable consumption of coastal resources;
- Innovations in sustainable product development and service delivery in ocean-related industries;
- Cross-sector collaborations and stakeholder engagement for marketing in coastal and marine environments.
By addressing these themes, this Special Issue seeks to contribute to the growing body of knowledge on sustainable business practices, consumer behavior, and marketing strategies that support the blue economy. We encourage scholars from diverse disciplines to submit their research and contribute to this critical and emerging field.
We look forward to receiving your contributions.
Prof. Dr. Christy Ashley
Prof. Dr. Jason D. Oliver
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- blue economy
- sustainable marketing
- ocean economy
- marine-based industries
- coastal and marine business innovations
- sustainable tourism
- sustainable consumer behaviors
- green supply chains
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