Advancing Management Practices Through Digital Marketing and Sustainable Innovation

Dear Colleagues,

This Special Issue, ‘Advancing Management Practices Through Digital Marketing and Sustainable Innovation’, invites contributions that critically examine how organizations embed sustainability principles into management and marketing while harnessing the potential of digital technologies. We seek evidence-based research that supports responsible leadership, climate-conscious operations, and equitable value creation.

This Special Issue focuses on the intersection of sustainable development, managerial strategy, and digital transformation. In an era of climate urgency, shifting consumer expectations, and rapid technological change, managers face challenges around aligning profitability with ecological integrity and social responsibility. We are particularly interested in studies that show how digital tools—artificial intelligence, blockchain, big data, and social platforms—facilitate low-carbon growth and green supply chains. This Special Issue considers sustainability to be a strategic imperative, not a peripheral activity.

We welcome diverse contributions, including empirical studies, conceptual papers, systematic reviews, and comparative case analyses addressing, but not limited to, the following topics: digital marketing strategies that encourage sustainable consumption and circular economy practices; the integration of corporate social responsibility (CSR), environmental, social & governance (ESG) goals, and sustainability reporting into management decision making; green supply chain design, traceability, and resilience enabled by digital platforms; business intelligence, life-cycle analytics, and big data approaches for monitoring environmental performance; stakeholder co-creation, sustainable value propositions, and consumer trust in eco-innovations; and cross-sector or cross-national studies identifying policy, cultural, or institutional drivers of sustainable innovation. Interdisciplinary works bridging management, information systems, and environmental studies are highly encouraged, as are quantitative, qualitative, and mixed-method approaches.

This Special Issue seeks to deepen our theoretical understanding of how firms reconcile company performance with long-term environmental and social stewardship; provide actionable guidance for executives, entrepreneurs, and policymakers navigating digital disruption while pursuing low-carbon, inclusive growth; and extend the literature by integrating insights from strategic management, green marketing, and innovation studies, aligning scholarship with the United Nations Sustainable Development Goals (SDGs). By situating managerial research at the nexus of sustainability, innovation, and digitalization, this Special Issue contributes timely knowledge to scholars, practitioners, and institutions committed to building resilient and future-ready organizations.

We look forward to receiving your contributions. 

Prof. Dr. Ghaleb El Refae
Dr. Ahmad Aljumah
Prof. Dr. Mohammed Nuseir
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

• sustainability 
• digital marketing 
• sustainable innovation 
• green business models 
• corporate social responsibility 
• ESG 
• circular economy 
• supply chain sustainability 
• big data & analytics 
• strategic management 
• responsible leadership 
• sustainable consumption