Exploring Sustainable Practices in E-commerce and the Future of Sustainable Business Models
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: 30 April 2026 | Viewed by 984
Special Issue Editor
Interests: social media marketing; brand management; digital marketing
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
In recent years, some emerging forms, such as influencer marketing and livestreaming, have become powerful tools in the digital commerce landscape [1–3], transforming how brands engage with consumers and how consumers make purchasing decisions on social media [4,5]. These phenomena have not only disrupted traditional marketing channels but have also created new opportunities for businesses to reach and interact with audiences in innovative ways.
This Special Issue of Sustainability seeks to explore the multifaceted aspects of these innovations in digital commerce, with a focus on understanding their impact on consumer behavior, business strategies, environmental sustainability, and the broader digital economy. By bringing together interdisciplinary research from marketing, economics, sociology, and media studies, we aim to provide a comprehensive overview of the latest developments and future trends in these rapidly evolving fields.
In this Special Issue, original research articles and reviews are welcome and research areas may include, but are not limited to:
- Consumer behavior and decision-making in digital commerce;
- Broader marketing and business plans;
- Cross-cultural comparisons in digital commerce;
- The impact of digital commerce on environmental sustainability and green consumption;
- Exploring how digital commerce can build cohesive communities through interactive and social features;
- A study of user engagement in the digital age;
- The green economy.
References:
- Beichert, M.; Bayerl, A.; Goldenberg, J.; Lanz, A. Revenue Generation Through Influencer Marketing. Journal of Marketing 2024, 88, 40–63, doi:10.1177/00222429231217471.
- Chung, J. (Jae); Ding, Y.; Kalra, A. I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties. Journal of Consumer Research 2023, 50, 683–703, doi:10.1093/jcr/ucad019.
- Liao, J.; Chen, K.; Qi, J.; Li, J.; Yu, I.Y. Creating Immersive and Parasocial Live Shopping Experience for Viewers: The Role of Streamers’ Interactional Communication Style. Journal of Research in Interactive Marketing 2022, 17, 140–155, doi:10.1108/JRIM-04-2021-0114.
- Dong, X.; Liu, H.; Xi, N.; Liao, J.; Yang, Z. Short Video Marketing: What, When and How Short-Branded Videos Facilitate Consumer Engagement. Internet Research 2023, 34, 1104–1128, doi:10.1108/INTR-02-2022-0121.
- Liao, J.; He, S.; Feng, W.; Filieri, R. “I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness. Journal of Travel Research 2024, 63, 779–795, doi:10.1177/00472875231175083.
We look forward to receiving your contributions.
Dr. Junyun Liao
Guest Editor
Manuscript Submission Information
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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- environmental sustainability
- economic sustainability
- green consumption
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