Sustainability Intention of Hospitality and Tourism Related Service and Technology
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".
Deadline for manuscript submissions: 31 May 2027 | Viewed by 41
Special Issue Editor
Interests: strategic management in hospitality and tourism
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
The hospitality and tourism industry has experienced rapid technological transformation driven by digitalization, artificial intelligence, smart services, automation, and platform-based ecosystems. As service technologies increasingly shape customer experiences and operational strategies, understanding consumers’ and employees’ behavioral intentions toward emerging technologies has become an important research priority. In particular, technology intention within hospitality and tourism contexts encompasses diverse dimensions, including technology acceptance, continued usage intention, trust, perceived value, emotional responses, personalization, and human–technology interaction.
This Special Issue aims to advance the theoretical and practical understanding of service- and technology-related intentions in hospitality and tourism settings. It welcomes studies investigating consumers’, employees’, and organizations’ adoption and behavioral responses toward innovative technologies such as AI-powered services, self-service technologies, service robots, virtual and augmented reality, smart tourism systems, fintech, mobile platforms, metaverse environments, and data-driven personalization technologies. The issue also encourages interdisciplinary approaches integrating frameworks from marketing, consumer behavior, information systems, psychology, and service management.
Potential topics include, but are not limited to, technology acceptance and resistance, anthropomorphism, emotional engagement, trust formation, perceived risk and value, customer experience management, AI-enabled service interactions, sustainability-oriented technologies, digital transformation strategies, and post-adoption behaviors in hospitality and tourism environments. Both quantitative and qualitative studies, as well as conceptual and review papers, are encouraged. By providing a platform for emerging discussions on service technologies and behavioral intentions, this Special Issue seeks to contribute to the development of future hospitality and tourism ecosystems in increasingly technology-oriented environments.
Dr. Joonho Moon
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- hospitality and tourism
- service
- technology
- intention
- loyalty
- attitude
- technology acceptance
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