Emerging Technologies and Innovations in Electronic Commerce

Special Issue Editors


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Guest Editor
Department of Management, Marketing, & Management Science, East Texas A&M University, Commerce, TX 75428, USA
Interests: business strategies; analytical-empirical analysis; marketing–SCM interface
Department of Management & Marketing Soules College of Business, the University of Texas at Tyler, Tyler, TX 75799, USA
Interests: marketing strategies; retailing; digital marketing

Special Issue Information

Dear Colleagues,

Innovations in emerging technologies (ETs), such as artificial intelligence (AI), blockchain, cloud computing, data analytics, autonomous systems, and robotics, are driving the rapid advancement of electronic commerce. These technologies are transforming business operations, reshaping consumer experiences, and redefining competition within e-commerce ecosystems.

Despite receiving increasing academic and practical attention, there remains a gap in understanding how ETs interact and integrate within e-commerce, their interdependencies, and their collective influence on business models, platform governance, and customer engagement.

Thus, this Special Issue aims to explore the transformative role of ETs in shaping the future of electronic commerce. It focuses on the opportunities and challenges these technologies present in improving operational efficiency, enabling new forms of value co-creation and collaboration, and fostering sustainable and responsible e-commerce practices. We especially encourage interdisciplinary research that bridges technology, business, policy, and societal perspectives. Both empirical and theoretical contributions are welcome.

Prof. Dr. Ruiliang Yan
Dr. Zhi Pei
Guest Editors

Manuscript Submission Information 

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Both theoretical modeling and empirical data analysis research articles are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • artificial intelligence (AI)
  • machine learning (ML)
  • blockchain
  • cloud computing
  • big data analytics
  • chatbots
  • augmented reality (AR) and virtual reality (VR)
  • internet of things (IoT)
  • robotics
  • social commerce and livestream shopping

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Published Papers

This special issue is now open for submission.
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