Financial Aspects of Marketing Innovations and Sustainable Development
A special issue of Journal of Risk and Financial Management (ISSN 1911-8074). This special issue belongs to the section "Sustainability and Finance".
Deadline for manuscript submissions: closed (25 September 2023) | Viewed by 436
Special Issue Editors
Interests: business networks; relationship marketing; experience economy; sustainable development; innovations
Interests: corporate governance; bank performance; mutual funds; securities markets; risk management
Special Issue Information
Dear Colleagues,
This Special Issue focuses on innovations in marketing and sustainable development that allow for the best financial performance to be reached. Marketing innovations are widely used to attract new customers, change a company’s image, reorient business goals, and to create the market niches that lead to market success. This Special Issue is looking for research that can enrich the topic and prove the possibility of continuous innovations in sustainable development, together with the achievement of financial strength.
Theoretical and empirical articles on sustainable marketing innovations, reaching financial goals thanks to sustainable and responsible business practices, and ways of assessing marketing innovations are warmly welcomed.
Innovative orientation is not enough to be successful in the market; the company governance should follow a sustainable direction and prove this customers who are concerned with business responsibility end ethics. Thus, additional research is needed to find new opportunities for companies in the new era of sustainable development and show the connection between responsible marketing practices and financial excellence.
Prof. Dr. Marina Y. Sheresheva
Dr. Hamid Mohsin Jadah
Dr. Ekaterina Buzulukova
Guest Editors
Manuscript Submission Information
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Keywords
- innovations
- sustainable development
- marketing
- financing of innovations
- economic effect of innovations
- innovations performance
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