Exploring the Dynamics of Consumer Behavior in Digital Commerce
A special issue of Behavioral Sciences (ISSN 2076-328X). This special issue belongs to the section "Behavioral Economics".
Deadline for manuscript submissions: 31 January 2026 | Viewed by 123
Special Issue Editor
Special Issue Information
Dear Colleagues,
Digital commerce sales are growing globally in every industry and region, and the challenges of digital commerce are swiftly changing. Businesses in digital commerce are adjusting to shifting consumer behavior and technological advancements. Artificial intelligence (AI) and automation are growing in digital commerce, but many businesses encounter struggles in implementing AI adoption with chatbots, recommendation engines, and automated supply chains, as well as in AI integration with proper human touch in customer relationship management. Furthermore, global digital commerce integration of augmented reality and virtual reality into omnichannel retail sectors presents some obstacles, such as technology integration, technical complexities, and creating user-friendly designs and experiences. Businesses in digital commerce encounter an increase in cybersecurity threats and must employ security protocols. In the competitive marketplace in digital commerce, omnichannel retailers face obstacles in developing strategies for mobile optimization and personalization, managing reverse logistics and showroomers/webroomers, and converting omnichannel shoppers into paying and loyal customers. In addition, the Trump administration’s tariffs and trade wars are impacting global online retail sectors. Supply chain disruption due to the global events affecting logistics and manufacturing, expanded international marketplaces with changing tax regulations, currency fluctuations, logistical hurdles, and the provision of localized payment options further impact the digital commerce landscape. In the digital era, developing practical strategies for shifting consumer behaviors and addressing critical challenges are crucial for businesses in digital commerce. Our Special Issue explores diverse aspects of shifting consumer behavior in digital commerce and provides a comprehensive perspective on the key challenges. Scholars researching AI and automation, big data and machine learning, data security and algorithmic bias, augmented reality and virtual reality, mobile commerce, social commerce, cross-border e-commerce, cybersecurity, supply chain disruptions, and related obstacles in digital commerce are strongly encouraged to submit their work.
Dr. Ju-Young M. Kang
Guest Editor
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Keywords
- algorithmic bias
- artificial intelligence
- augmented reality
- big data
- cybersecurity
- machine learning
- mobile commerce
- omnichannel
- social commerce
- virtual reality
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