Special Issue "Consumer Neuroscience and Consumer Behaviour"

A special issue of Administrative Sciences (ISSN 2076-3387).

Deadline for manuscript submissions: 31 July 2019

Special Issue Editor

Guest Editor
Prof. Dr. Peter Walla

1. Head of Psychology Department, Webster Vienna Private University, Palais Wenkheim in 1020 Vienna, Austria
2. Conjoint Professor at the School of Psychology, Faculty of Science and Information Technology, University of Newcastle, Callaghan 2308 NSW, Newcastle, Australia
3. Senior Research Fellow at the Vienna University, Faculty of Psychology, Vienna, Austria
Website | E-Mail
Interests: non-conscious brain processes; affective and cognitive processing; emotion; memory; olfaction; EEG; startle reflex modulation; MEG; brain imaging

Special Issue Information

Dear Colleagues,

Neuroscience tools and expertise have been utilised by various disciplines, and new labels, such as Neuromarketing, Neuroeconomics and NeuroIS (Neuro Information Systems), have been created. From a context perspective, this makes perfect sense, given that all human behaviour is produced by the brain and that the brain consists of neurons that perform decision making and behaviour production. The crucial benefit of objective neuro-measures when compared to sole survey-based investigations relates to two important aspects. First, humans are rarely aware of most of their decisions they make every day. Instead, their behaviour is largely driven by non-conscious processes. Thus, if being asked about why any particular decision has been made, one can actually only speculate. However, answers are provided and business decisions are made accordingly. Second, both cognitive and affective processing happen simultaneously, but affective aspects of any stimuli form the very basis of decision making. This triggered the well-known acceptance of irrational decision making playing quite a role. Through the field of Neuroeconomics it has been understood that a pure homo economicus does not exist, instead, decisions are at least, at times, clearly irrational. Crucially, language does not have access to the deeply subcortical level of affective information processing, which is again a strong limitation factor of survey-based investigations and makes neuroscience tools inevitable.

Despite a growing number of studies that demonstrate and highlight existing discrepancies between explicit (subjective data; always conscious) and implicit (objective data due to utilising neuroscience tools; mostly non-conscious) responses, those are still widely ignored and their potential largely neglected. Within a business, organisational and economic context this Special Issue is meant to raise respective awareness, to close the gap and to provide both scholars and industries with a well selected collection of theoretical and empirical work that shows how different study outcomes can look like depending on whether physiological data (objective body data) or explicit responses were sampled. For any administrative aspects it holds that the brain knows more than it admits to our consciousness and we certainly want to get access to that knowledge. This allows us to compare explicit and implicit responses and finally to better understand and predict human behaviour.

Thus, do not hesitate to submit your opinion, perspective, review or full article on the above-mentioned topic to the journal Administrative Sciences. I am sure it will be highly recognised and well cited, because the topic is of enormous interest to businesses, and for all organisational and economic purposes.

Prof. Dr. Peter Walla
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Administrative Sciences is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • non-conscious mind
  • affective and cognitive processing
  • neuroconsulting
  • brain imaging
  • objective and subjective measures
  • body data
  • implicit and explicit responses

Published Papers

This special issue is now open for submission.
Adm. Sci. EISSN 2076-3387 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
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