- Article
Critical Circumstances Influencing Franchisees’ Business Performance: A Review of the Saudi Arabian Franchise System
- Kehinde Ogunsola-Saliu and
- Abdulaziz Alotaibi
Franchising operates as a proven business model that drives substantial growth for small and medium-sized enterprises (SMEs) worldwide. The franchise ecosystem in Saudi Arabia lacks sufficient research, despite established frameworks for success in m...

