Boosting Online Purchase Intention in High-Uncertainty-Avoidance Societies: A Signaling Theory Approach
, Mohammad Kasem Alrousan 2, Husam Yaseen 3, Amer Muflih Alkufahy 4 and Malek Alsoud 5
Round 1
Reviewer 1 Report
Page 2; line 81-86: the text is not necessary; I suggest to delete it.
Page 9; line 422-423: A survey method was employed for this study. The items used to measure the re- 422 search’s model constructs were adopted from previous research. Note the references from which constructs were adopted.
General comment: The research is very interesting because nowadays e-commerce is getting more and more attention within businesses companies and it is becoming a powerful tool in business management activities. E-commerce become a very important and necessary way of trade during a Covid-19 pandemic. However, the lack of this research is that the author didn’t’ specify the respondent group (consumers) e.g. food consumers; people buying furniture, cars, cosmetics, … etc. My opinion is that consumer purchasing behavior is not the same when for an example buying food, car, furniture or cosmetics. In that context this study has a limitation. I would encourage authors to add chapter – Study limitation.
Author Response
Please find the attached file to see all corrections requested.
Author Response File: 
Author Response.pdf
Reviewer 2 Report
I would to start firstly by congratulating the authors for their effort to write the article. In my opinion it deserves being published in the Journal of Open Innovation: Technology, Market and Complexity after few minor corrections:
- Please rephrase Line 81: The remainder of the paper
- L84, 85: also, please rephrase: While the statistical analysis is presented in section 4, while section 5 discusses the study findings.
- Here the authors forget to mention Section two… kindly correct/adjust.
- Delete the empty lines (34, 61, 80, 105, 120, 148 and so on)
- L 153. As suggested by [51] – in respect to cited authors please add their names as: As suggested by Connelly et. al. [51], or any other formula that you consider appropriate. Similar at line 344…
- Fig 1. Few minor typing errors in it… please correct.
- Table 7: please correct o.229… I suppose it should be 0.229 [zero not the letter o]
- Lin 645 – Capital F for further research.
- Reference section is reach, however I would like to point out to the authors the Smart Cities and Regional Development (SCRD) Journal – www.scrd.eu, where other authors from Jordan studied few local behaviors. It might help. Same topic was addressed by different MDPI journals as well… please browse by topic and see if you can get more inspiration.
Author Response
Please find the attached file to see all corrections requested.
Author Response File: Author Response.pdf
