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Journal: Adm. Sci., 2026
Volume: 16
Number: 383

Article: Challenges in the Digital Marketing Realm of Human-like Virtual Influencers: What Drives Instagram Users’ Engagement Intentions?
Authors: by Warinrampai Rungruangjit, Kulachet Mongkol and Kitti Charoenpornpanichkul
Link: https://www.mdpi.com/2076-3387/16/8/383

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