A Home Energy Management System (HEMS) has no direct and immediate energy-saving effect. It gives insight into the resident’s behaviour regarding energy use. When this is linked to the appropriate feedback, the resident is in a position to change his or her behaviour. This should result in reduced gas and/or electricity consumption. The aim of our study is to contribute to the effective use of HEMSs by identifying types of homeowners in relation to the use of a HEMS. The research methods used were a literature review and the Q-method. A survey using the Q-method was conducted among 39 owners of single-family homes in various Rotterdam neighbourhoods. In order to find shared views among respondents, a principal component analysis (PCA) was performed. Five different types of homeowners could be distinguished: the optimists, the privacy-conscious, the technicians, the sceptics, and the indifferent. Their opinions vary as regards the added value of a HEMS, what characteristics a HEMS should have, how much confidence they have in the energy-saving effect of such systems, and their views on the privacy and safety associated with using a HEMS. The target group classification can be used as input for a way in which local stakeholders, e.g., a municipality, can offer HEMSs that are in line with the wishes of the homeowner.
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