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Behav. Sci.2026, 16(1), 134;https://doi.org/10.3390/bs16010134 
(registering DOI)
Journal: Behavioral SciencesVolume: 16Number: 134
Article: Technology Empowers Emotions: How AR Technology Triggers Consumers’ Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands
  • Authors:
  • Yi Sheng1,
  • Jiajia Zhao1 and
  • Euitay Jung2,*
Link: https://www.mdpi.com/2076-328X/16/1/134

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