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Journal: Symmetry, 2020
Volume: 12
Number: 198
Article:
What Drives Sustainable Brand Awareness: Exploring the Cognitive Symmetry between Brand Strategy and Consumer Brand Knowledge
Authors:
by
Xuan Gong, Changzheng Wang, Yi Yan, Maohong Liu and Rizwan Ali
Link:
https://www.mdpi.com/2073-8994/12/2/198
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