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Article

Gluten-Free Products: From Dietary Necessity to Premium Price Extraction Tool

1
Department of Agriculture, University of Naples Federico II, 80055 Portici, Italy
2
Department of Political Science, University of Naples Federico II, 80138 Napoli, Italy
*
Author to whom correspondence should be addressed.
Nutrients 2019, 11(9), 1997; https://doi.org/10.3390/nu11091997
Received: 31 July 2019 / Revised: 17 August 2019 / Accepted: 19 August 2019 / Published: 23 August 2019
(This article belongs to the Special Issue Nutrition, Diet and Celiac Disease)
Every year, the Italian National Health Service (NHS) provides about 200,000 celiac people (based on 2017 data) living in Italy with financial support of about 250 million euro to cover the cost of their specific dietary constrains. The existence of gluten-free products of high quality and affordable price is very important for the quality of life of celiac people and the sustainability of public support. Over the last decade, the market for gluten-free products has experienced a dramatic surge, with an increasing shelf space dedicated to these products in supermarkets, and a large variety of products both in terms of kind of agricultural inputs and processing and packaging methods. This study aimed at assessing the offer of gluten-free (GF) pasta in Italian supermarkets, with respect to its ability to meet the needs of celiac people in terms of variety, prices and safety. A hedonic price analysis was performed. Results indicated that GF pasta is sold only in 44% of the 212 stores of the sample, with a price equal to more than twice that of conventional pasta. A premium price was found for the following attributes: small packages, brands specialized in GF products, content in fiber and the presence of quinoa as ingredient. View Full-Text
Keywords: gluten-free diet; celiac disease; product differentiation; hedonic price model; gluten-free pasta; Italian food retailing; healthy claims gluten-free diet; celiac disease; product differentiation; hedonic price model; gluten-free pasta; Italian food retailing; healthy claims
MDPI and ACS Style

Gorgitano, M.T.; Sodano, V. Gluten-Free Products: From Dietary Necessity to Premium Price Extraction Tool. Nutrients 2019, 11, 1997. https://doi.org/10.3390/nu11091997

AMA Style

Gorgitano MT, Sodano V. Gluten-Free Products: From Dietary Necessity to Premium Price Extraction Tool. Nutrients. 2019; 11(9):1997. https://doi.org/10.3390/nu11091997

Chicago/Turabian Style

Gorgitano, Maria T.; Sodano, Valeria. 2019. "Gluten-Free Products: From Dietary Necessity to Premium Price Extraction Tool" Nutrients 11, no. 9: 1997. https://doi.org/10.3390/nu11091997

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Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

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